The number of women in formal employment is expected to continue to rise in the coming years. More job opportunities, especially in tourism and call centres, and increased remuneration will boost the financial independence of women in the country, which will in turn fuel womenswear sales.
Domestic womenswear companies are set to strengthen their offers during the forecast period as they work to differentiate themselves from international rivals and build consumer loyalty. Players such as Marwa and Diamantine will continue to introduce collections that blend elegance with modest styling such as long dresses or blouses with long sleeves, which have gained popularity and which appeal to both conservative and liberal women alike.
Due to weaker economic conditions in the country, consumers will continue to be vigilant and careful with their purchases buying only what is necessary. Moroccan women will continue to buy clothing during promotions and will become increasingly price-sensitive.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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