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Country Report

Womenswear in

Womenswear in Poland

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Escalating significance of boutiques and bloggers

Fast fashion comprised most sales of womenswear in Poland, due to the popularity of large outlets, widespread distribution and affordable prices. However, the most interesting and innovative trends were set by boutiques and small, local producers in the main Polish cities such as Warsaw and Cracow.

Higher incomes aid growth of premium segment

An improved Polish economy continued to have a positive impact on Poles’ disposable incomes, ensuring growth of womenswear into the forecast period. Benefiting the most from this trend will be the rapidly growing super premium and premium jeans, swimwear, skirts and dresses.

More personalised womenswear

Another result of expanding apparel in Poland was the demand for more personalised clothing. Customers demanded more interesting swimwear rather than the traditional simple, single-coloured designs.

COMPETITIVE LANDSCAPE

Ongoing acceptance of internet retailing

Although apparel and footwear specialist retailers remained the most prominent distribution channel in womenswear, it was followed by quickly growing, albeit low, sales from internet retailing.

Leadership of LPP

LPP SA led womenswear in Poland in 2017, gaining marginal value share. The company benefits from its wide distribution network and well-known brands, such as Reserved, Mohito, Sinsay, Cropp and House.

Development of private label

Private label in apparel was a very poorly perceived concept earlier in the review period. This has gradually changed and in 2016 and 2017 due to several collaborations between well-known designers and various retailer chains.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Escalating significance of boutiques and bloggers

Higher incomes aid growth of premium segment

More personalised womenswear

COMPETITIVE LANDSCAPE

Ongoing acceptance of internet retailing

Leadership of LPP

Development of private label

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Escalating significance of boutiques and bloggers

Higher incomes aid growth of premium segment

More personalised womenswear

COMPETITIVE LANDSCAPE

Ongoing acceptance of internet retailing

Leadership of LPP

Development of private label

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Escalating significance of boutiques and bloggers

Higher incomes aid growth of premium segment

More personalised womenswear

COMPETITIVE LANDSCAPE

Ongoing acceptance of internet retailing

Leadership of LPP

Development of private label

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Poles’ growing income ensures positive performance of apparel and footwear

Problems within domestic premium apparel

LPP continues to lead market in Poland

Most players invest heavily in e-commerce

Optimistic future for apparel

MARKET DATA

DEFINITIONS

SOURCES

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