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Country Report

Womenswear in

Womenswear in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continuous focus on the premium segment

The concept of slow fashion has been gradually finding its way into Polish consumers’ minds. As a result, they are becoming increasingly conscious about their purchases and searching for high-quality material such as ecological leather, organic cotton or material from a vegan source.

Convenience over formality

Another important trend in women's fashion is the preference for convenience over the formality of clothing in both everyday life and the business environment. Trends such as oversized blouses and coats, a mixture of sports footwear with elegant dresses, wide leg trousers and jeans, casual flip flops with trousers or dresses and minimalistic handbags/back packs instead of elegant handbags are set to gain in popularity over the forecast period.

“Be yourself” and uniqueness

Another factor originating from consumers’ increasing consciousness about fashion and one's own style will create growing demand for uniqueness and the possibility to distinguish oneself from the crowd. Bright colours such as pink, purple, light blue or lemon will all be welcomed in everyday apparel.

COMPETITIVE LANDSCAPE

LPP strengthens leadership

LPP SA strengthened its leadership of womenswear in Poland, as it benefitted from a wide distribution network and well-known brands such as Reserved, Mohito, Sinsay, Cropp and House. All of these well-known brands target virtually all the main age groups in Poland and therefore supplement each other’s sales growth.

Growth of slow fashion and small boutiques

Polish women’s fashion awareness has been shaped by Western influences for many years. A recent novelty within Polish apparel in general has been the development of slow fashion.

Booming e-shops

Fashion followers living in major cities have plenty of opportunities to purchase apparel in various shopping centres and small boutiques. Those living in smaller cities and villages had to resort to internet retailing if they wished to pursue current fashion trends.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Continuous focus on the premium segment

Convenience over formality

“Be yourself” and uniqueness

COMPETITIVE LANDSCAPE

LPP strengthens leadership

Growth of slow fashion and small boutiques

Booming e-shops

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continuous focus on the premium segment

Convenience over formality

“Be yourself” and uniqueness

COMPETITIVE LANDSCAPE

LPP strengthens leadership

Growth of slow fashion and small boutiques

Booming e-shops

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Continuous focus on the premium segment

Convenience over formality

“Be yourself” and uniqueness

COMPETITIVE LANDSCAPE

LPP strengthens leadership

Growth of slow fashion and small boutiques

Booming e-shops

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Personalisation and demand for high-quality Polish apparel and footwear

Focus on childrenswear

LPP SA strengthens overall leadership

Extraordinary development of internet retailing

Innovations to ensure good performance of apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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