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Learn moreFeb 2021
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Sales of women's clothing fell in 2020, mainly as a result of the closure of brick-and-mortar stores in the spring. The closure of shopping centres, where most of the stores of the largest clothing chains are located, and subsequent restrictions in their operation (e.
Comfortable and fashionable-looking “work from home” clothes, such as women’s leggings, performed better than other product areas in womenswear. Staying at home for an extended period of time, women desired to feel comfortable while remaining classy and looking good.
Womenswear is still led by fast fashion chains, both local players such as LPP and foreign ones like H&M Hennes & Mauritz and Bonprix. LPP again strengthened its leadership of womenswear in Poland in 2020, benefitting from its wide distribution network and well-known brands such as Reserved, Mohito, Sinsay, Cropp and House.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Poland market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.