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Country Report

Womenswear in

Womenswear in Poland

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Retail store closures and lockdown restrictions negatively affect womenswear in 2020

Sales of women's clothing fell in 2020, mainly as a result of the closure of brick-and-mortar stores in the spring. The closure of shopping centres, where most of the stores of the largest clothing chains are located, and subsequent restrictions in their operation (e.

Desire for comfort at home and athleisure trend sustain demand for women’s leggings

Comfortable and fashionable-looking “work from home” clothes, such as women’s leggings, performed better than other product areas in womenswear. Staying at home for an extended period of time, women desired to feel comfortable while remaining classy and looking good.

LPP strengthens its leadership as fast fashion chains remain to the fore

Womenswear is still led by fast fashion chains, both local players such as LPP and foreign ones like H&M Hennes & Mauritz and Bonprix. LPP again strengthened its leadership of womenswear in Poland in 2020, benefitting from its wide distribution network and well-known brands such as Reserved, Mohito, Sinsay, Cropp and House.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail store closures and lockdown restrictions negatively affect womenswear in 2020

Desire for comfort at home and athleisure trend sustain demand for women’s leggings

LPP strengthens its leadership as fast fashion chains remain to the fore

RECOVERY AND OPPORTUNITIES

E-commerce will be key for brands to survive and thrive

Mobile applications will play a more important role in womenswear

Womenswear is expected to see a rebound in 2020

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

Megatrends

Country Report

Womenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Retail store closures and lockdown restrictions negatively affect womenswear in 2020

Desire for comfort at home and athleisure trend sustain demand for women’s leggings

LPP strengthens its leadership as fast fashion chains remain to the fore

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail store closures and lockdown restrictions negatively affect womenswear in 2020

Desire for comfort at home and athleisure trend sustain demand for women’s leggings

LPP strengthens its leadership as fast fashion chains remain to the fore

RECOVERY AND OPPORTUNITIES

E-commerce will be key for brands to survive and thrive

Mobile applications will play a more important role in womenswear

Womenswear is expected to see a rebound in 2020

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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