Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Womenswear in

Womenswear in Poland

Feb 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Uniqueness still in fashion in 2019

There was a certain amount of continuity in womenswear in 2019, with designers seemingly still attached to the trends promoted in 2018 and not prepared to give up on them. There were not that many really new products, with producers focusing on new versions of well-known trends.

Fast fashion still most popular despite increasing focus on premium womenswear

Fast fashion is still most popular in womenswear, with luxury and premium products still relatively uncommon. However, there is rising demand for premium products, with a visible trend towards having fewer but better-quality clothes.

Biker shorts still popular as convenience trumps formality in everyday wear

Biker shorts, which are short leggings that are not unlike cycling shorts, are still popular. Their popularity is due to convenience as well as being strongly promoted by both global and local celebrities.

COMPETITIVE LANDSCAPE

LPP strengthens its leadership as fast fashion chains remain to the fore

Womenswear is still led by fast fashion chains, both local players such as LPP and foreign ones like H&M Hennes & Mauritz and Bonprix. LPP again strengthened its leadership of womenswear in Poland, benefitting from its wide distribution network and well-known brands such as Reserved, Mohito, Sinsay, Cropp and House.

LPP uses Kendall Jenner to advertise its Reserved collection

The largest brands constantly carry out major marketing campaigns. For example, the main star of the campaign advertising the new Reserved brand clothing collection from LPP is the American model and celebrity Kendall Jenner.

Entry of About You platform adds to the booming e-commerce sales

The German sales platform About You has entered the Polish market. It offers over 70,000 products from 500 brands, including Calvin Klein, Tommy Hilfiger, Guess, Hugo Boss and GAP.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Poland?
What are the major brands in Poland?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Uniqueness still in fashion in 2019

Fast fashion still most popular despite increasing focus on premium womenswear

Biker shorts still popular as convenience trumps formality in everyday wear

COMPETITIVE LANDSCAPE

LPP strengthens its leadership as fast fashion chains remain to the fore

LPP uses Kendall Jenner to advertise its Reserved collection

Entry of About You platform adds to the booming e-commerce sales

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Uniqueness still in fashion in 2019

Fast fashion still most popular despite increasing focus on premium womenswear

Biker shorts still popular as convenience trumps formality in everyday wear

COMPETITIVE LANDSCAPE

LPP strengthens its leadership as fast fashion chains remain to the fore

LPP uses Kendall Jenner to advertise its Reserved collection

Entry of About You platform adds to the booming e-commerce sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Poland - Category analysis

HEADLINES

PROSPECTS

Uniqueness still in fashion in 2019

Fast fashion still most popular despite increasing focus on premium womenswear

Biker shorts still popular as convenience trumps formality in everyday wear

COMPETITIVE LANDSCAPE

LPP strengthens its leadership as fast fashion chains remain to the fore

LPP uses Kendall Jenner to advertise its Reserved collection

Entry of About You platform adds to the booming e-commerce sales

CATEGORY DATA

Apparel and Footwear in Poland - Industry Overview

EXECUTIVE SUMMARY

Healthy economy helps apparel and footwear to keep growing

Childrenswear in focus, helped by the government’s Family 500+ programme

LPP still leads; CCC acquires Gino Rossi; Vistula and Bytom merge to form VRG

E-commerce continues to record strong growth

Further growth expected for Polish apparel and footwear

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports