Over the forecast period, womenswear is set to record steady growth in retail volume and current value sales terms. As we near the end of 2022, consumers have not yet felt the full impact of inflation in womenswear.
Dynamism within womenswear may be partially hindered by the strong preference among local female consumers for second-hand clothing, more so than males, with spending on second-hand clothing believed to be above the European average. Many Polish women tend to perceive browsing second-hand stores as a form of entertainment, and they gain great satisfaction from finding attractive clothes at very affordable prices, and often share their finds with friends and on social media.
The plus-size segment within womenswear continues to be in high demand in Poland. However, overall sales growth is starting to slow and approach the market average.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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