Despite the surge in e-commerce popularity during the COVID-19 period, Polish women are increasingly reverting to brick-and-mortar stores for their apparel needs. There has been a notable growth in demand for apparel and footwear over the review period.
Economists are predicting a slowdown in Poland's inflation rate in 2024, expected to spur demand for apparel in women's wear over the forecast period. Consequently, an increasing number of Polish women are likely to allocate more spending towards clothing as the cost of other essential products decreases, resulting in a larger disposable income.
Following the COVID-19 pandemic lockdowns, many companies adopted a hybrid work model, allowing employees to work from home despite the lifting of all restrictions. Coupled with the growing acceptance of a more relaxed office dress code – such as jeans and casual tops becoming the new norm – this trend is expected to lead to a decline in demand for formal and professional apparel over the forecast period.
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This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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