Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was significant spending on womenswear.
Womenswear is a competitive landscape, with no one player holding a double-digit value share. Colombian players also have a sizeable foothold, with Confecciones Leonisa continuing to hold on to the top spot.
Womenswear is becoming more inclusive. For instance, there is more options available for curvier women and brands such as from department store chain Falabella and Fat Pandora are gaining value share.
Womenswear will register healthy constant value growth over the forecast period. With society fully opened up, women will again invest in clothes as they want to look good when going to work and socialising.
E-commerce received a fuel infection from the lockdowns in 2020 and will continue to gain value share over the forecast period and increasingly online and brick-and-mortar channels will work together and complement each other. However, there will continue to be challenges in terms of logistics and retailers will need to ensure quick delivery and easy return options, as well as secure payment options.
Sustainable apparel will gain value share over the forecast period, though the higher prices will continue to be a stumbling block. There will be increased use of sustainable raw materials such as organic cotton and recycled fibres, as well as the use of sustainable manufacturing processes and eco-friendly packaging.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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