Womenswear registered healthy grow rates in 2021 and 2022, driven by the reopening of stores as pandemic-related restrictions were lifted, greater liquidity as a result of government support during 2021, and new consumer habits focused on healthy lifestyles and more casual dress codes.
Other than the notable influence of the pandemic and the move online when non-essential stores were closed, much of the growth likely to be recorded by apparel via retail e-commerce in Chile in the coming years will be the result of brands understanding the importance of adapting to the trends of the digital age, and managing to improve the user's shopping experience. This trend will continue to grow, particularly in womenswear, as it is possible to create a direct link between social media networks and online stores, thereby improving the shopping experience by using more dynamic formats and incorporating different strategies such as flash promotions or influencers.
The potential for second-hand apparel to alter the growth of fast fashion is becoming a business opportunity for department stores. Chile is one of the largest importers of used clothing within Latin America.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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