Executive Summary

Mar 2019
PROSPECTS
Decline in number of Argentinean tourists negatively affects sales

The abrupt fall of the Argentine peso during 2018 significantly reduced the purchasing power of Argentinean tourists visiting Chile. This had a direct impact on the number of Argentinean tourists who arrived in the country in 2018, which was substantially lower than in the previous year.

International brands thriving

International brands proved increasingly popular among consumers over the review period, due to rising consumer incomes and a stable economy. Demand is being supported by an expanding middle class and an upsurge in the number of young consumers who are becoming financially independent.

Internet boosts interest in fashion

The rise of international brands in the Chilean womenswear category has been supported by the increasingly central role of the internet, and particularly social media, in consumers’ daily lives. Younger consumers’ sense of fashion has become increasingly influenced by social media and global in its inspiration.

COMPETITIVE LANDSCAPE
Leader committed to expansion

The largest player in womenswear, Falabella extended its lead in the category in 2018. The company had seen its share eroded annually between 2013 and 2016 as it faced intensifying competition from international brands.

Levi’s brand benefiting from relaunched women’s business

TJC Chile was the fastest-growing player in womenswear in Chile in 2018 thanks to the growing popularity of the Levi’s brand in the market. Levi’s maintained dynamic growth in the latter part of the review period following the relaunch of its global parent company’s women’s business in 2015.

Sports brands grow in tandem with changing habits of Chilean consumers

A rising number of Chilean women participated in sport and exercise, including marathons, crossfit and trekking groups, during the review period. This trend was driven by rising health-awareness, as well as a concern for projecting a sporty, healthy image on social media.

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Womenswear in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Womenswear in Chile?
  • What are the major brands in Chile?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Womenswear in Chile - Category analysis

HEADLINES

PROSPECTS

Decline in number of Argentinean tourists negatively affects sales
International brands thriving
Internet boosts interest in fashion

COMPETITIVE LANDSCAPE

Leader committed to expansion
Levi’s brand benefiting from relaunched women’s business
Sports brands grow in tandem with changing habits of Chilean consumers

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges
Fall in the number of Argentinean tourists affects sales in shopping centres
International and fast fashion brands intensify competition
Internet retailing expands but faces obstacles
Bright future for less developed categories with premiumisation potential

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources