Most areas of womenswear are set to recover in 2021 to pre-pandemic sales levels in both retail volume and current value terms. However, perceptions have changed in the country, as the pandemic has encouraged many Chileans to reconsider their consumption behaviour and priorities, as they search for more comfortable and casual clothing options rather than high fashion items that they tend to keep for social gatherings.
Stress, anxiety and depression are three of the many symptoms that the pandemic has created amongst the local population. Chile already suffered from high incidence of mental welfare issues prior to the emergence of COVID-19, with the latter strengthening this trend.
An increasing number of campaigns have emerged in Chile with the aim of helping women to accept their bodies in different sizes and shapes, forcing the industry to review the way it sizes various items of clothing. Most brands in Chile are now offered in ranges of medium through to XXXL, with a notable upgrading from the traditional small to medium.
The pandemic resulted in economic crisis for Chile in addition to rising unemployment, especially amongst women, since some of them left the workforce to care for their children during school closures. Reduced incomes therefore encouraged many of these consumers to turn to more economical options, including Comercial Fashions Park.
Historically, mixed retailers such as department stores, remain the most popular and dominant distribution channel for apparel and footwear in Chile. Local consumers often visit these stores to evaluate products and prices and to benefit from the expertise of sales assistants.
During the pandemic, many local consumers adopted one-stop shopping behaviour, consisting of buying as many products as possible with the greatest variety in one single place to avoid greater exposure to COVID-19 by limiting in-store visits. Following this trend, many consumers started to shop in hypermarkets, combining food, electronics, toys, apparel and other categories in one single place.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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