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Country Report

Womenswear in

Womenswear in Malaysia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rise of streetwear trend in 2019

2019 saw the rise of streetwear clothing in womenswear in Malaysia. The US streetwear clothing store Nerdunit launched the latest addition for their Autumn/Winter collection, led by local designer Ronald Chew.

Discounts and affordable pricing stimulate growth

Discounts and affordable pricing stimulated growth in 2019, with fast fashion brands, including Max Fashion and Padini, continuing to slash their prices to drive volume sales. Going forward, discounts and promotions will continue to serve to motivate sales of womenswear.

Modest wear trend continues

As Malaysia includes a large population of Muslims, modest dress styles continued to be adopted by many local and international womenswear brands. Aside from the highly-renowned local modest wear range produced by Hidaya International, international brands such as DKNY, Tommy Hilfiger, Zara and Mango have a series of special collections of modest wear during Ramadan in Malaysia to target the Muslim population.

COMPETITIVE LANDSCAPE

Padini leads with its range of brands and four new multi-brand stores in 2019

The local apparel and footwear manufacturer, Padini Holdings, continued to lead womenswear in 2019 with its wide array of brands, including Padini, PDI, SEED, Brands Outlet and Padini Authentics. It opened four new large multi-brand stores in 2019 in Central i-City, Selangor and Mid Valley South Key, Johor.

E-commerce continues to gain ground

The online retail landscape continued to gain share and count as an important distribution channel for womenswear in Malaysia. Whilst physical stores such as Padini Concept Store, and department stores such as AEON remained major distribution channels for womenswear, third party websites including Lazada, Zalora and Shopee became an emerging distribution channel for womenswear.

Fast fashion brands compete with limited-edition ranges

Fast fashion brands are competing with limited-edition ranges in Malaysia, for example the Korean retail brand SPAO brought back its Harry Potter collection to the country in March 2019. First launched in December 2018, the collection includes sweaters, backpacks, caps, shirts, and a limited-edition badge.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Rise of streetwear trend in 2019

Discounts and affordable pricing stimulate growth

Modest wear trend continues

COMPETITIVE LANDSCAPE

Padini leads with its range of brands and four new multi-brand stores in 2019

E-commerce continues to gain ground

Fast fashion brands compete with limited-edition ranges

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Fast fashion, discounts and e-commerce stimulate growth

Rise of fast fashion and athleisure trend in 2019

Local Padini Holdings leads highly-fragmented apparel and footwear

Dynamic growth of e-commerce

Stable growth expected over the forecast period, with discounts and sales remaining important

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rise of streetwear trend in 2019

Discounts and affordable pricing stimulate growth

Modest wear trend continues

COMPETITIVE LANDSCAPE

Padini leads with its range of brands and four new multi-brand stores in 2019

E-commerce continues to gain ground

Fast fashion brands compete with limited-edition ranges

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Rise of streetwear trend in 2019

Discounts and affordable pricing stimulate growth

Modest wear trend continues

COMPETITIVE LANDSCAPE

Padini leads with its range of brands and four new multi-brand stores in 2019

E-commerce continues to gain ground

Fast fashion brands compete with limited-edition ranges

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Fast fashion, discounts and e-commerce stimulate growth

Rise of fast fashion and athleisure trend in 2019

Local Padini Holdings leads highly-fragmented apparel and footwear

Dynamic growth of e-commerce

Stable growth expected over the forecast period, with discounts and sales remaining important

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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