Womenswear will continue to expand during the forecast period, with current retail value sales projected to exceed pre-pandemic levels by 2023. Growth will be boosted by the proliferation of international fashion brands, which will connect with their customers via online and offline channels.
Given that Muslims make up almost two thirds of the population in Malaysia, modest womenswear, which does not reveal body lines, is likely to remain popular over the forecast period. However, demand for such apparel will not only come from the Muslim population, but also from non-Muslim women, as consumers increasingly prefer to wear comfortable clothing.
During the forecast period, sustainability will continue to be a key focus within womenswear, as manufacturers, responding to consumer concerns about the environmental and social impact of the fashion business, adapt their collections to include items made from recyclable or recycled fabrics. In August 2022, H&M introduced what was billed as the ‘next generation’ of sustainable denim, made from Circulose and Tencel lyocell, derived from discarded cotton clothing and wood pulp, respectively.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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