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Country Report

Womenswear in

Womenswear in Malaysia

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Casual dressing fuels growth of women’s shirts and blouses

The surge in casual dressing in Malaysia subsequently led to the stronger current value growth of women’s shirts and blouses in 2018. Malay females favour a casual dress style where women’s shirts and blouses are matched with trousers, skirts or jeans.

Discounts stimulate sales

Price discounts and promotions continued to be a competitive strategy for womenswear players in 2018. Many womenswear brands engaged in discounting activities to encourage consumers to purchase.

Modest dressing

As Malaysia includes a large population of Muslims, modest dress styles continued to be adopted by many local and international womenswear brands. Aside from the highly renowned local modest wear range produced by Hidaya International, international brands such as DKNY, Tommy Hilfiger, Zara and Mango have launched a series of special collections of modest wear during Ramadan in Malaysia to target the Muslim population.

COMPETITIVE LANDSCAPE

Local manufacturer Padini lead sales

Local apparel and footwear manufacturer, Padini Holdings strengthened its lead of womenswear during 2018, gaining further value share with the marketing of a wide array of brands in its portfolio, including Padini, PDI, SEED, Brands Outlet and Padini Authentics. Padini Holdings continued to expand aggressively in terms of outlets across Peninsula Malaysia and East Malaysia.

Internet retailing continued to gain ground

The online retail landscape continued to gain share and count as an important distribution channel for womenswear in Malaysia. While physical stores such as Padini Concept Store, and department stores such as AEON remained as major distribution channels for womenswear, third party websites including Zalora and Shopee became an emerging distribution channel for womenswear.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Casual dressing fuels growth of women’s shirts and blouses

Discounts stimulate sales

Modest dressing

COMPETITIVE LANDSCAPE

Local manufacturer Padini lead sales

Internet retailing continued to gain ground

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors

Modest wear

Highly fragmented competitive environment

Significant rise in online players

Conservative outlook for forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Casual dressing fuels growth of women’s shirts and blouses

Discounts stimulate sales

Modest dressing

COMPETITIVE LANDSCAPE

Local manufacturer Padini lead sales

Internet retailing continued to gain ground

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Malaysia - Category analysis

HEADLINES

PROSPECTS

Casual dressing fuels growth of women’s shirts and blouses

Discounts stimulate sales

Modest dressing

COMPETITIVE LANDSCAPE

Local manufacturer Padini lead sales

Internet retailing continued to gain ground

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger demand fuelled by external and internal factors

Modest wear

Highly fragmented competitive environment

Significant rise in online players

Conservative outlook for forecast period

MARKET DATA

SOURCES

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