In May 2021, Malaysia went into a nationwide lockdown again following a surge in the number of COVID-19 cases. Consumers returned to work from home and outdoor activities were cancelled and social gatherings were prohibited.
As the athleisure trend continues to gain traction in Malaysia, demand for womenswear aligned with this trend, such as women’s leggings and tops, continues to grow. This has led to the appearance of new athleisure brands and lines.
In 2021, manufacturers of womenswear focused on working with new and innovative fabrics. For example, leading company Padini Holdings launched Padini cotton stretch long sleeve workwear.
With a majority Muslim population, modest and minimalistic womenswear, i.e.
In response to growing consumer concerns about sustainability in fashion and the environmental and social impact of fashion businesses, various brands, especially sportswear brands, have been committed to adapting their collections and have introduced womenswear made from sustainable fabrics in recent years, while also changing their store concepts. For example, the interior design of the newly opened Pomelo store in Malaysia consists for 90% of recyclable materials.
International brands see Malaysia as an attractive market for womenswear, given the relatively high consumer purchasing power and interest in new fashion concepts. International brands have been seeking opportunities to expand in Malaysia, both online and through physical stores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!