With consumer confidence at a low, high inflation will continue to put downward pressure on disposable income and demand for womenswear throughout 2023 and at least partly into 2024, with real recovery not expected until 2025. Of course, there is a great deal of uncertainty as the outcome will depend on many factors including the global economy and the war in Ukraine.
E-commerce is expected to remain the fastest growing category over the forecast period as competition in this segment intensifies. While price will remain an important growth factor, customer service, free delivery and returns will become increasingly important for consumers.
Current economic conditions are likely to affect the apparel category with a greater divide between cheap and expensive brands and low-end apparel expected to perform better than premium brands. The same goes for different apparel categories, where basic and essential items are likely to perform better than occasional party dresses or expensive suits, since consumers may decide to get one more season of wear out of the items they already own rather than buying new items.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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