Womenswear in Denmark

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Womenswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Womenswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Womenswear in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Womenswear in Denmark?
  • Which are the leading brands in Denmark?
  • How are products distributed in Denmark?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Womenswear in Denmark?
  • Where is future growth expected to be most dynamic?

Womenswear in Denmark - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales started out poorly due to new lockdown restrictions at the start of 2021
E-commerce sales remain high due to initial restrictions at the start of the year
While womenswear remains fragmented, Bestseller continues to lead in 2021

PROSPECTS AND OPPORTUNITIES

Sluggish yet positive overall sales expected during the forecast period
E-commerce sales set to grow, while competition stiffens during the forecast period
Fast fashion trend likely to strengthen during the forecast period at the expense of independent players

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2016-2021 Table 2 Sales of Womenswear by Category: Value 2016-2021 Table 3 Sales of Womenswear by Category: % Volume Growth 2016-2021 Table 4 Sales of Womenswear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Womenswear: % Value 2017-2021 Table 6 LBN Brand Shares of Womenswear: % Value 2018-2021 Table 7 NBO Company Shares of Women's Nightwear: % Value 2017-2021 Table 8 LBN Brand Shares of Women's Nightwear: % Value 2018-2021 Table 9 NBO Company Shares of Women's Outerwear: % Value 2017-2021 Table 10 LBN Brand Shares of Women's Outerwear: % Value 2018-2021 Table 11 NBO Company Shares of Women’s Swimwear: % Value 2017-2021 Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021 Table 13 NBO Company Shares of Women's Underwear: % Value 2017-2021 Table 14 LBN Brand Shares of Women's Underwear: % Value 2018-2021 Table 15 Forecast Sales of Womenswear by Category: Volume 2021-2026 Table 16 Forecast Sales of Womenswear by Category: Value 2021-2026 Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026 Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Apparel and Footwear in Denmark - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Womenswear

  • Women's Nightwear
      • Economy Women's Jeans
      • Standard Women's Jeans
      • Premium Women's Jeans
      • Super Premium Women's Jeans
      • Women's Dresses
      • Women's Jackets and Coats
      • Women's Jumpers
      • Women's Leggings
      • Women's Shirts and Blouses
      • Women's Shorts and Trousers
      • Women's Skirts
      • Women's Suits
      • Women's Tops
      • Other Women's Outerwear
  • Women's Swimwear
  • Women's Underwear

Womenswear

This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Womenswear research and analysis database.

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