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Country Report

Womenswear in

Womenswear in Vietnam

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Female consumers influenced by social networks

Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with consumers.

Fast fashion strongly penetrates womenswear

During the review period, two famous international brands, Zara and H&M, emerged in Vietnam, focusing mainly on the two large cities of Hanoi and Ho Chi Minh City due to a mid- to high-income population. In addition, various new brands such as Massimo Dutti, Pull & Bear and Stradivarius entered Vietnam in the last two years of the review period and targeted different types of consumers based on their incomes, age and needs.

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

In 2018, Inditex, Industria de Diseño Textil SA, climbed two positions to rank second in womenswear. This was due to the entry of popular brands Zara, Massimo Dutti, Pull & Bear and Stradivarius.

Womenswear remains tainted by unbranded products and counterfeits

During the review period, womenswear in Vietnam continued to impacted by the high number of unbranded and counterfeit products that are imported mainly from China, Cambodia and Thailand. These products can be sold across Vietnam such as open markets, local stores and online retailers.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Female consumers influenced by social networks

Fast fashion strongly penetrates womenswear

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

Womenswear remains tainted by unbranded products and counterfeits

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Female consumers influenced by social networks

Fast fashion strongly penetrates womenswear

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

Womenswear remains tainted by unbranded products and counterfeits

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Female consumers influenced by social networks

Fast fashion strongly penetrates womenswear

COMPETITIVE LANDSCAPE

Inditex, Industria de Diseño Textil SA gains strong value share

Womenswear remains tainted by unbranded products and counterfeits

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear experiences strong performance in 2018

International brands start to penetrate Vietnam

Unbranded goods and counterfeits continue to dominate

Social networks become most effective channel for advertising products

Apparel and footwear predicted to record healthy growth

MARKET DATA

DEFINITIONS

SOURCES

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