In 2021, many cities and provinces in Vietnam went into a lockdown, including Ho Chi Minh City and Hanoi, from May to September. During the lockdown, apparel and footwear specialist retailers and department stores were required to close.
In 2021, women’s nightwear is the best performing category. Since the inception of the COVID-19 pandemic and ensuing lockdowns, demand for nightwear has increased in Vietnam.
Inditex continues to lead womenswear sales in Vietnam due to the widespread popularity of its Zara, Massimo Dutti, Pull & Bear and Stradivarius brands. The company’s success can mainly be attributed to its strong brand reputation, Western designs and high product quality.
Thanks to aggressive pandemic control measures by the government, Vietnam’s economy is predicted to recover and grow healthily over the forecast period, thus helping to boost sales performance within womenswear over the next two years. With average incomes among Vietnamese consumers being hit hard by COVID-19 and high inflation rates in 2022, women will likely spend less on unnecessary goods like clothes and footwear and focus more on saving and essential items.
Over the forecast period, the government will support and assist businesses in their digital transformation processes, as well as enhance infrastructure systems and e-commerce support services, to ensure that businesses are prepared to deal with the pandemics in the future. In other words, more players in apparel and footwear are expected to increase their digital operations throughout the forecast period.
During the review period, two famous international brands, Zara and H&M, emerged in Vietnam, focusing mainly on Hanoi and Ho Chi Minh City due to their large mid- and high-income populations. In addition, various new brands such as Massimo Dutti, Pull & Bear and Stradivarius also entered Vietnam over the last two years of the review period and targeted different types of consumers based on their incomes, age and needs.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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