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Learn moreMar 2019
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Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with consumers.
During the review period, two famous international brands, Zara and H&M, emerged in Vietnam, focusing mainly on the two large cities of Hanoi and Ho Chi Minh City due to a mid- to high-income population. In addition, various new brands such as Massimo Dutti, Pull & Bear and Stradivarius entered Vietnam in the last two years of the review period and targeted different types of consumers based on their incomes, age and needs.
In 2018, Inditex, Industria de Diseño Textil SA, climbed two positions to rank second in womenswear. This was due to the entry of popular brands Zara, Massimo Dutti, Pull & Bear and Stradivarius.
During the review period, womenswear in Vietnam continued to impacted by the high number of unbranded and counterfeit products that are imported mainly from China, Cambodia and Thailand. These products can be sold across Vietnam such as open markets, local stores and online retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.