Womenswear is expected to maintain healthy growth over the forecast period, in line with the post-pandemic landscape and rising demand from consumers. Moreover, as the Vietnamese government has launched various promotional campaign to stimulate travelling, this factor will further help to boost sales value and volume of branded womenswear – both with Vietnamese consumers taking outbound holidays, as well as with inbound tourists.
Online shopping trends – and livestreaming – will continue to grow over the forecast period. Indeed, it is noted that the government will support and assist businesses in their digital transformation processes, as well as enhance infrastructure systems and e-commerce support services.
Competition is expected to ramp up in womenswear over the forecast period, driven by the rise of fast fashion brands. This is expected to create challenges for local companies, who have a strong history in Vietnam.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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