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Learn moreFeb 2021
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In 2020, womenswear saw a decline in value sales, mainly due to lower demand and the overall economic downturn. Within womenswear, super premium jeans and suits benefited the most from the impact of COVID-19 since large numbers of business and white-collar jobs were lost.
Over the review period, until the COVID-19 crisis, demand for womenswear was boosted strongly by improving economic performance and higher living standards. Female consumers are increasingly willing to spend more not only on branded products, but also on luxury and premium brands in order to show off their status, especially in large cities like Hanoi and Ho Chi Minh.
Inditex continues to lead womenswear sales in Vietnam due to the widespread popularity of its Zara, Massimo Dutti, Pull & Bear and Stradivarius brands. The company’s success can mainly be attributed to its strong brand reputation, Western designs and high product quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.