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Country Report

Womenswear in

Womenswear in Vietnam

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improving incomes and economy fuel premiumisation trend

Womenswear posted double-digit current value growth in 2019, mainly thanks to improving economic performance and higher living standards. Female consumers are increasingly willing to spend more not only on branded products, but also on luxury and premium brands in order to show off their status, especially in large cities like Hanoi and Ho Chi Minh.

Social media presence increasingly key to attracting consumers

Vietnam has the 14th largest number of internet users in the world, ranking sixth among the 35 countries and territories in Asia. In 2018, Vietnam had over 64 million internet users, equivalent to 67% of the country’s population based on a report by the Ministry of Information and Communication.

Expansion of fast fashion boosts sales for international players

During the review period, two famous international brands, Zara and H&M, emerged in Vietnam, focusing mainly on Hanoi and Ho Chi Minh City due to their large mid-high income populations. In addition, various new brands such as Massimo Dutti, Pull & Bear and Stradivarius also entered Vietnam over the last two years of the review period and targeted different types of consumers based on their incomes, age and needs.

COMPETITIVE LANDSCAPE

Zara in pole position due to extensive distribution and reputation for quality

Inditex continued to lead womenswear sales in Vietnam during 2019 due to the widespread popularity of its Zara, Massimo Dutti, Pull & Bear and Stradivarius brands. The company’s success can mainly be attributed to its strong brand reputation, Western designs and high product quality.

Sales limited by strong popularity of counterfeit products

During the review period, womenswear in Vietnam continued to be impacted by the high number of imported unbranded and counterfeit products, mainly from China, Cambodia and Thailand. These products are sold across Vietnam via open markets, street vendors, local stores, online retailers and social media sites like Facebook.

Global brands boosted by trade agreements and rising disposable incomes

Following FTA agreements with Japan and Korea, and the joining of the Trans-Pacific Partnership and APEC in the last five years, Vietnam has become attractive for foreign players, thus fuelling overall competition. For example, Uniqlo will open its first store in Ho Chi Minh by the end of 2019 and is predicted to prove hugely popular among Vietnamese consumers due to its product quality and brand reputation.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improving incomes and economy fuel premiumisation trend

Social media presence increasingly key to attracting consumers

Expansion of fast fashion boosts sales for international players

COMPETITIVE LANDSCAPE

Zara in pole position due to extensive distribution and reputation for quality

Sales limited by strong popularity of counterfeit products

Global brands boosted by trade agreements and rising disposable incomes

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Increasing incomes and social media usage boost apparel and footwear sales

Strong economic growth attracting international brands

High price sensitivity supports popularity of unbranded goods and counterfeits

Social media increasingly important to raising brand awareness

Improving living standards and new fashion trends to fuel growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improving incomes and economy fuel premiumisation trend

Social media presence increasingly key to attracting consumers

Expansion of fast fashion boosts sales for international players

COMPETITIVE LANDSCAPE

Zara in pole position due to extensive distribution and reputation for quality

Sales limited by strong popularity of counterfeit products

Global brands boosted by trade agreements and rising disposable incomes

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improving incomes and economy fuel premiumisation trend

Social media presence increasingly key to attracting consumers

Expansion of fast fashion boosts sales for international players

COMPETITIVE LANDSCAPE

Zara in pole position due to extensive distribution and reputation for quality

Sales limited by strong popularity of counterfeit products

Global brands boosted by trade agreements and rising disposable incomes

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Increasing incomes and social media usage boost apparel and footwear sales

Strong economic growth attracting international brands

High price sensitivity supports popularity of unbranded goods and counterfeits

Social media increasingly important to raising brand awareness

Improving living standards and new fashion trends to fuel growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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