Vietnam’s economy is predicted to see healthier GDP growth during the first few years of the forecast period when compared to 2023. This is based on a rise in foreign investment and an increase in employment opportunities as Vietnam continues its recovery from the heavy impact of the pandemic.
Livestreaming and the emerging ‘shoppertainment’ is set to continue gaining ground over the forecast period, particularly among Generation Z consumers, with this likely to be fuelled by the growing influence of TikTok. This marketing and retail strategy has already proven successful in Vietnam as it combines shopping and entertainment to create a more engaging and enjoyable consumer experience.
During the review period, there has been a gradual increase in the availability of rental services for custom-designed clothing by local designers such as Dress Up House, Doll Up, or Rose Wear Hanoi, among others. Typically, the primary demographic make-up of customers who utilise these services consists of young women, specifically those belonging to Generation Z.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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