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Country Report

Womenswear in

Womenswear in Vietnam

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion and store closures negatively impact in-store sales

In 2020, womenswear saw a decline in value sales, mainly due to lower demand and the overall economic downturn. Within womenswear, super premium jeans and suits benefited the most from the impact of COVID-19 since large numbers of business and white-collar jobs were lost.

Premiumisation trend to resume as economy and consumer incomes recover

Over the review period, until the COVID-19 crisis, demand for womenswear was boosted strongly by improving economic performance and higher living standards. Female consumers are increasingly willing to spend more not only on branded products, but also on luxury and premium brands in order to show off their status, especially in large cities like Hanoi and Ho Chi Minh.

Wide innovative product ranges and reputation for quality key to success

Inditex continues to lead womenswear sales in Vietnam due to the widespread popularity of its Zara, Massimo Dutti, Pull & Bear and Stradivarius brands. The company’s success can mainly be attributed to its strong brand reputation, Western designs and high product quality.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and store closures negatively impact in-store sales

Premiumisation trend to resume as economy and consumer incomes recover

Wide innovative product ranges and reputation for quality key to success

RECOVERY AND OPPORTUNITIES

Brands look to respond to rising consumer price sensitivity

Growing online and social media focus to boost brand awareness

Global giants well positioned to benefit from fast fashion trend

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

Megatrends

Country Report

Womenswear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion and store closures negatively impact in-store sales

Premiumisation trend to resume as economy and consumer incomes recover

Wide innovative product ranges and reputation for quality key to success

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and store closures negatively impact in-store sales

Premiumisation trend to resume as economy and consumer incomes recover

Wide innovative product ranges and reputation for quality key to success

RECOVERY AND OPPORTUNITIES

Brands look to respond to rising consumer price sensitivity

Growing online and social media focus to boost brand awareness

Global giants well positioned to benefit from fast fashion trend

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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