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Country Report

Womenswear in

Womenswear in Vietnam

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Appearance of new international brands impacts shopping behaviour

From 2016 to 2017, various new famous international brands such as Zara and H&M entered Ho Chi Minh City, receiving a lot of attention from Vietnamese consumers. For example, at the beginning of September 2017, H&M opened its first store in the Vincom centre, with over 4,000 people, including a number of celebrities, visiting on the opening day.

Internet retailing boosting womenswear sales

According to the Ministry of Information and Communications, 55% of the population in Vietnam used a smart phone and accessed the internet in 2017 – a 10% increase from the previous year. Over 60% of Vietnamese consumers use the internet to search and buy products in their free time.

Investment in promotions to encourage online retailing

Vietnam’s Ministry of Industry and Trade aims to increase the number of consumers purchasing products online by creating various campaigns, such as Online Friday. The government believes this is a great way to change customer shopping habits from buying unbranded products to branded ones by offering lower pricing.

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

During the review period, sales continued to be dominated by unbranded and counterfeit products, mostly imported from China, Thailand and Cambodia. However, in terms of branded products, Blue Exchange remains the leading player in womenswear, targeting low to middle income women.

Innovative collections and internet retailing boosting sales

Blue Exchange recently launched its new collection at the Fashion and Life show, which was shown on national TV channels such as HTV9. The company has also built its own internet retailing website in response to the online shopping trend and to distribute products to other internet players such as Lazada, iPrice and Adayroi so as to reach more customers and boost value sales.

Competition increasing for both existing and new players

Vietnam has recently become a member of various international organisations, including the Trans-Pacific Partnership and APEC, with these agreements set to help increase the country’s reputation in the ASEAN region and attract foreign investment. As a result, womenswear has become tougher for both existing and new manufacturers.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Appearance of new international brands impacts shopping behaviour

Internet retailing boosting womenswear sales

Investment in promotions to encourage online retailing

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Innovative collections and internet retailing boosting sales

Competition increasing for both existing and new players

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Appearance of new international brands impacts shopping behaviour

Internet retailing boosting womenswear sales

Investment in promotions to encourage online retailing

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Innovative collections and internet retailing boosting sales

Competition increasing for both existing and new players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Vietnam - Category analysis

HEADLINES

PROSPECTS

Appearance of new international brands impacts shopping behaviour

Internet retailing boosting womenswear sales

Investment in promotions to encourage online retailing

COMPETITIVE LANDSCAPE

Blue Exchange continues to lead sales

Innovative collections and internet retailing boosting sales

Competition increasing for both existing and new players

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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