Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period.
Campaigns from the likes of Lazada and Shopee have led to the growth of cross border e-commerce and benefited the development of overseas brands. In response to this increasing competition, many local brands are also investing in their online business promotion campaigns.
Women’s underwear remained amongst the most dynamic categories in the Singapore womenswear market in 2018, as it continued to benefit from the fashion for visible lingerie. It has become fashionable for consumers to wear lacy bras or bralettes under crop tops, while the fashion for tops and dresses with low plunging backs has served to maintain the trend’s momentum.
Uniqlo retained the lead in the Singapore womenswear market in 2018. Indeed, the company maintained a trend of year-on-year value share increase that persisted throughout the review period.
The Gap Inc withdrew its Gap and Banana Republic chains from Singapore in 2018. The move is part of a global strategy to shift the company’s focus towards growing brands such as Old Navy and Athleta.
Inditex’s Zara brand outperformed rival fast fashion brand, H&M, at the end of the review period. Zara maintained growth through the successful implementation of a multi-channel strategy.
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This industry report originates from Passport, our Apparel and Footwear market research database.