Executive Summary

Mar 2019
PROSPECTS
Experiential retail encourages the growth of store base business

Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period.

Internet retailing is growing with strong support from stores

Campaigns from the likes of Lazada and Shopee have led to the growth of cross border e-commerce and benefited the development of overseas brands. In response to this increasing competition, many local brands are also investing in their online business promotion campaigns.

Underwear trend maintains momentum

Women’s underwear remained amongst the most dynamic categories in the Singapore womenswear market in 2018, as it continued to benefit from the fashion for visible lingerie. It has become fashionable for consumers to wear lacy bras or bralettes under crop tops, while the fashion for tops and dresses with low plunging backs has served to maintain the trend’s momentum.

COMPETITIVE LANDSCAPE
Uniqlo continues to lead the market

Uniqlo retained the lead in the Singapore womenswear market in 2018. Indeed, the company maintained a trend of year-on-year value share increase that persisted throughout the review period.

Gap and Banana republic withdraw from Singapore

The Gap Inc withdrew its Gap and Banana Republic chains from Singapore in 2018. The move is part of a global strategy to shift the company’s focus towards growing brands such as Old Navy and Athleta.

Zara outperforms H&M in fast fashion

Inditex’s Zara brand outperformed rival fast fashion brand, H&M, at the end of the review period. Zara maintained growth through the successful implementation of a multi-channel strategy.

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Womenswear in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Womenswear in Singapore?
  • What are the major brands in Singapore?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Womenswear in Singapore - Category analysis

HEADLINES

PROSPECTS

Experiential retail encourages the growth of store base business
Internet retailing is growing with strong support from stores
Underwear trend maintains momentum

COMPETITIVE LANDSCAPE

Uniqlo continues to lead the market
Gap and Banana republic withdraw from Singapore
Zara outperforms H&M in fast fashion

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Singapore - Industry Overview

EXECUTIVE SUMMARY

Sport exerts a growing influence
Fashion’s influence spreads
E-commerce expands strongly
Uniqlo extends lead
Constraints on growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources