Over the past few years, many brands have taken to social media platforms to market their products. By engaging influencers and participating in various trends across social media platforms, brands have been able to grow significantly, and this is set to continue.
Athleisure is expected to remain a key trend in womenswear, as consumers have embraced health and wellness since COVID-19. In 2023, 44% of female respondents in Singapore participate in physical exercise regularly, at least on a weekly basis, according to Euromonitor’s Voice of the Consumer: Lifestyles survey.
In recent years, there have been several local fashion brands that have emerged. Most of them started out on Instagram or similar social media platforms, and have been heavily marketing themselves through these platforms.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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