C&A was the first fashion retailer to launch a sustainability report in 2009, based on the Global Report Initiative (GRI). According to the global movement Fashion Revolution, C&A still leads best practices in terms of sustainability, considering policies and commitments, governance, traceability, transparency, and contribution to social causes.
Despite the fragmented competitive landscape in Brazilian womenswear, major players are increasingly investing greater resources as part of more ambitious mergers and acquisitions. Recent IPO processes and the fiercer competitive scenario are encouraging players to identify strategies which can accelerate growth provided by acquiring brands as part of a consolidation process.
According to Euromonitor International’s data on Economies and Consumers, by 2040, the share Brazilians aged 65+ years is expected to increase to 18% of the total population (compared to 9% in 2019). Identifying this ageing trend, brands need to focus on expanding their product portfolios in addition to improving communication efforts to consider a wider audience.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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