Womenswear will continue to expand between 2023 and 2028, although the rate of growth is expected to decline as the forecast period progresses. Growth will be driven to a large extent, by the increasing popularity of modest fashion, alongside the rise of the conservative Hijrah movement in the country, which calls on Muslims, particularly, young people, to embrace a more Islamic way of life.
The rapid development of social media technology has made it easier for businesses, including SMEs, to promote their products. The TikTok Shop feature, which allowed sellers to connect with consumers in real time via live streaming events, gained much popularity during the latter half of the review period, especially amongst younger consumers, and became a popular vehicle through which advertisers could sell their products.
International clothing retailer Uniqlo is expected to forge ahead in womenswear over the forecast period, with several factors contributing to this trend. Firstly, the company is constantly seeking new ways of engaging with its customers, combining its established store concept with various innovative yet localised approaches in order to satisfy local tastes and cultures.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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