Whilst recovery is looking healthy in 2022, industry sources indicate there will be further challenges ahead. Ultimately, these centre on the lower purchasing power of many lower- to mid-income consumers, ongoing working-from-home (or hybrid working) habits meaning consumers need fewer garments for office wear, and the resilience of designers’ apparel.
The general overall lower consumption levels, due to economic uncertainty and rising awareness of sustainability concerns, are leading to a trend for second-hand clothing. Indeed, “déconsommation” is expected to continue to hamper the frequency of repurchases, as the young generations of women are increasingly demanding clothes with sustainable fabrics, which are made to last, or able to be re-sold as quality second-hand garments.
The event of the pandemic created a change in sales patterns in womenswear, with the enforced decline of footfall in brick-and-mortar stores, and an increase in e-commerce sales as players adapted their sales strategies to suit the changed environment. However, once restrictions lifted and players invested strongly in their physical outlets again, whilst still maintaining an omnichannel offering, trends reversed, and consumers returned to the stores for the more convenient option of being able to try a garment on before purchase.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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