Womenswear is expected to fall further in volume over the forecast period, for the following reasons. Firstly, womenswear is a mature category in France, so has lower scope for further growth.
The event of the pandemic created a change in sales patterns in womenswear, with the enforced decline of footfall in brick-and-mortar stores and an increase in e-commerce sales, as players adapted their sales strategies to suit the changed environment. However, once restrictions lifted and players invested strongly in their physical outlets again, whilst still maintaining an omnichannel offering, trends reversed, and consumers returned to the stores for the more convenient option of being able to try a garment on before purchase.
A major factor affecting womenswear is that of “déconsommation” (de-consumption), as consumers move away from fast-fashion due to a lack of sustainability in cheap goods which do not last long and end up in landfill. A connected sustainability trend is for second-hand.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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