Demand for womenswear in 2021 continued to be influenced by the impact of the pandemic, with further home seclusion and various restrictions in place during the year leading to further declines across much of the category. Nevertheless, the sales performance of womenswear was a significant improvement when compared to 2020, which witnessed double-digit declines, as local consumers started to leave their homes more frequently as restrictions permitted.
Womenswear is a highly fragmented competitive landscape led by global fashion player H&M Hennes & Mauritz CZ sro. The success of the H&M brand is due to its reasonable price tag and wide range of fast fashion apparel.
Despite an improved performance by womenswear in 2021 compared to the previous year, sales continued to decline, partly due to home seclusion and partly due to lingering price sensitivity amongst local consumers.
Womenswear is not expected to fully recover to pre-pandemic levels by the end of the forecast period, for both retail volume and value terms (at constant 2021 prices). Despite improving demand predicted in 2022, with notable growth from 2023 onwards, the significant declines of 2020 will have an impact on the category in the short term.
The trend for online shopping, particularly amongst younger generations, is unlikely to lose momentum over the forecast period due to offering convenient home delivery or click-and-collect services, a wide range of products and competitive prices. While store-based apparel and footwear specialist retailers remain a relevant channel for consumers who want to try on apparel prior to purchasing, the significant strides made by online platforms in terms of introducing artificial intelligence is helping to smooth the path to purchase, with many online retailers relying on AI to help the customer with size recommendations based on previous orders and returns.
The plus-size market for womenswear was already experiencing dynamic growth pre-pandemic and is expected to see a rapid recovery as an increasing number of retailers and brands add plus-size apparel to their portfolios that serve sizes 44-54 (XXL to 5XL). Nearly half of adult women in the Czech Republic are plus-size, resulting in stronger demand for plus-size clothing and shapewear.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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