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Country Report

Womenswear in

Womenswear in Mexico

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Women’s leggings continues to record strongest performance due to athleisure trend desire for comfort and practicality

Womenswear recorded stable demand in 2019, driven by positive performances from basic wardrobe items such as underwear, tops, and shorts and trousers. However, women’s leggings remained the most impressive performer in both retail volume and current value terms, part of an ongoing demand for comfort and practicality, in addition to aligning well with the athleisure trend as Mexican women now favour a more relaxed approach to dressing.

Rising penetration of the internet in Mexico leads to greater usage of social media marketing campaigns and increasing sales through e-commerce

The increasing penetration of the internet in Mexico is influencing both the way womenswear is being sold, through the emerging distribution channel of e-commerce, and how it is marketed through online social media platforms as designers and influencers attract young generations of Mexicans in particular through sites such as Instagram. Global brands of womenswear in particular, such as Tommy Hilfiger which featured young actress Zendaya in one its campaigns with the hashtag #TommyXZendaya, are using social media advertising as a proven strategy to target specific demographic profiles or female consumers who have a strong interest in fashion and want to emulate the style of their favourite celebrities.

Supporting charitable causes raises a brand’s profile and strengthens its image

Corporate social responsibility and supporting charitable causes strengthens a brand’s image amongst consumers. A number of apparel and footwear brands in Mexico therefore, highlighted their support of breast cancer awareness in October 2019, which is dedicated to creating greater awareness of how women can help to prevent or detect this illness.

COMPETITIVE LANDSCAPE

Local underwear brand gains overall leadership of womenswear

Local underwear company Vicky Form SAPI de CV gained leadership of womenswear from Zara México SA de CV in Mexico in 2019, recording impressive double-digit current value. Following on from a provocative marketing campaign launched during the FIFA World Cup called “Feel the Game” in 2018, targeting women who enjoyed watching soccer, Vicky Form launched a new “Made in Mexico” collection for 2019’s Independence Day.

American Eagle Outfitters continues to gain share with well-received underwear line

American Eagle Outfitters Imports Mexico S de RL de CV recorded an impressive performance in 2019 within womenswear, continuing to move up the rankings by gaining further value share and experiencing double-digit current value growth. This growth was linked to its Aerie by American Eagle underwear line, which targets women over 20 years of age.

Mexican brand collaborates with popular radio presenter to launch limited edition collection

Mexican brand Ivonne continued to gradually gain value share in 2019, launching a limited edition range by Martha Debayle, a popular radio presenter and entrepreneur. The collection, which is inspired by the presenter’s love for fashion and features 53 prices in a wide range of bright colours and interesting patterns such as dogtooth or polka dots, is likely to be well-received due to the huge following that Martha Debayle enjoys, as she is also considered to be a fashionable woman by Mexicans.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

Women’s leggings continues to record strongest performance due to athleisure trend desire for comfort and practicality

Rising penetration of the internet in Mexico leads to greater usage of social media marketing campaigns and increasing sales through e-commerce

Supporting charitable causes raises a brand’s profile and strengthens its image

COMPETITIVE LANDSCAPE

Local underwear brand gains overall leadership of womenswear

American Eagle Outfitters continues to gain share with well-received underwear line

Mexican brand collaborates with popular radio presenter to launch limited edition collection

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Slowing demand overall for apparel and footwear in line with unstable economy but casual and athleisure trends prevail, driving demand for sportswear in particular

Brands explore sustainability as a niche point of differentiation

Mexican players lead highly fragmented competitive landscape

Digitalisation within the market continues to expand in Mexico through e-commerce and social media platforms

Uncertain local economy leads to cautious prediction but market will continue to be influenced by athleisure and casual trends

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Women’s leggings continues to record strongest performance due to athleisure trend desire for comfort and practicality

Rising penetration of the internet in Mexico leads to greater usage of social media marketing campaigns and increasing sales through e-commerce

Supporting charitable causes raises a brand’s profile and strengthens its image

COMPETITIVE LANDSCAPE

Local underwear brand gains overall leadership of womenswear

American Eagle Outfitters continues to gain share with well-received underwear line

Mexican brand collaborates with popular radio presenter to launch limited edition collection

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

Women’s leggings continues to record strongest performance due to athleisure trend desire for comfort and practicality

Rising penetration of the internet in Mexico leads to greater usage of social media marketing campaigns and increasing sales through e-commerce

Supporting charitable causes raises a brand’s profile and strengthens its image

COMPETITIVE LANDSCAPE

Local underwear brand gains overall leadership of womenswear

American Eagle Outfitters continues to gain share with well-received underwear line

Mexican brand collaborates with popular radio presenter to launch limited edition collection

CATEGORY DATA

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Slowing demand overall for apparel and footwear in line with unstable economy but casual and athleisure trends prevail, driving demand for sportswear in particular

Brands explore sustainability as a niche point of differentiation

Mexican players lead highly fragmented competitive landscape

Digitalisation within the market continues to expand in Mexico through e-commerce and social media platforms

Uncertain local economy leads to cautious prediction but market will continue to be influenced by athleisure and casual trends

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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