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Country Report

Womenswear in

Womenswear in Mexico

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

International fast fashion companies set the pace

Fast fashion brands continued to gain strength in 2017, recording above-average growth despite a slowdown after currency devaluation. Mexican culture is aspirational and concerned about appearance, often seeking international labels to follow trends; it is fashionable to wear H&M and Zara, as is using Starbucks.

Mexican brands gaining traction

In 2016/2017, new Mexican companies surfaced, mostly online, offering innovative designs. Mexico has a healthy textile industry that requires substantial government support, such as policies that benefit trade and increased investment in specialised labour, production processes and distribution.

Rules of the game are changing

Designers are questioning the sense of having a runway show six months in advance, as consumers’ habits and technology are changing. The internet is altering the rules of fashion, how consumers get their information and how trends are set.

COMPETITIVE LANDSCAPE

Mexico is a crucial country for fast fashion labels

Inditex continued to open stores in Mexico, most of them of the Zara label, making Mexico its fifth biggest market. In addition, the company is also betting on e-commerce, although it still represents only a small percentage of its sales.

The Gap Inc focuses on athleisure brands

The Gap Inc announced its strategy to focus on Old Navy and its athletic sports line Athleta, both posting growth on the back of the athleisure trend. On the other hand, it is closing some Gap and Banana Republic stores around the world.

Repurposing casual wear hits sales of pyjamas

Due to economic factors, such as currency devaluation and the increase in fuel prices, the costs of pyjamas have risen and sales fallen.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

International fast fashion companies set the pace

Mexican brands gaining traction

Rules of the game are changing

COMPETITIVE LANDSCAPE

Mexico is a crucial country for fast fashion labels

The Gap Inc focuses on athleisure brands

Repurposing casual wear hits sales of pyjamas

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico attractive for companies that adapt to its changing demands

Positive environment for Mexican fashion to rethink strategies

Internal and external factors drive development of shopping centres

Clothing manufacturers exploit channels beyond department stores

Brands turn to Mexico to compensate for their performance in slower markets

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

International fast fashion companies set the pace

Mexican brands gaining traction

Rules of the game are changing

COMPETITIVE LANDSCAPE

Mexico is a crucial country for fast fashion labels

The Gap Inc focuses on athleisure brands

Repurposing casual wear hits sales of pyjamas

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

International fast fashion companies set the pace

Mexican brands gaining traction

Rules of the game are changing

COMPETITIVE LANDSCAPE

Mexico is a crucial country for fast fashion labels

The Gap Inc focuses on athleisure brands

Repurposing casual wear hits sales of pyjamas

CATEGORY DATA

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico attractive for companies that adapt to its changing demands

Positive environment for Mexican fashion to rethink strategies

Internal and external factors drive development of shopping centres

Clothing manufacturers exploit channels beyond department stores

Brands turn to Mexico to compensate for their performance in slower markets

MARKET DATA

DEFINITIONS

SOURCES

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