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Country Report

Womenswear in

Womenswear in Mexico

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Brands with strong investment in new outlet openings register double-digit growth

In 2018, brands such as Forever 21, Old Navy, H&M, American Eagle Outfitters and Under Armour, amongst others, saw increases above the average in womenswear. Each of them has its particular strategy and target group, but the common factor behind their accelerated growth is their expansion through the opening of new stores.

Women’s leggings is boosted by the trend towards comfort

During 2017 and 2018, leggings were considered a trendy and versatile part of an outfit by women, thanks to the possibility of combining them with different styles. Leggings align with the athleisure trend, whereby consumers favour more relaxed outfits – wearing sportswear for everyday use.

Brands engage in internet retailing

Apparel brands are investing heavily in their internet presence. Whilst operating their own e-commerce platforms, apparel brands also work with giant e-commerce retailers such as Amazon and Mercado Libre to sell their products online.

COMPETITIVE LANDSCAPE

Zara maintains its lead in womenswear

In 2018, Zara continued to lead womenswear in value terms, thanks to its wide portfolio of attractive products, which is constantly adapted to the latest style trends and changes in fashion. The brand’s strategy is to maintain a broad clothing portfolio of the latest fashion trends at prices that middle-income consumers can afford.

Vicky Form and Diltex follow in second and third places

Despite seeing a slight decline in its value share in 2017, Vicky Form’s share rebounded in 2018, with the company seeing double-digit value growth, above the average for womenswear. By contrast, despite seeing single-digit value growth in 2018, third-placed Diltex saw a decline in its value share, as the growth rate was below the average for womenswear overall.

Vicky Form launches connected knickers for the World Cup

The Mexican women’s underwear brand Vicky Form developed controversial and disruptive knickers that were launched in mid-2018, before the World Cup. The campaign was called “Feel the Game”, because the new knickers were aimed at providing women with a new way to enjoy the upcoming soccer season.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

Brands with strong investment in new outlet openings register double-digit growth

Women’s leggings is boosted by the trend towards comfort

Brands engage in internet retailing

COMPETITIVE LANDSCAPE

Zara maintains its lead in womenswear

Vicky Form and Diltex follow in second and third places

Vicky Form launches connected knickers for the World Cup

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear is on the rise

Health concerns and the relaxation of dress codes boost sales of sportswear

The opening of new stores propels growth for brands investing in retail expansion

Internet retailing is set to continue to gain relevance in apparel and footwear

Demographics will influence growth in apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Brands with strong investment in new outlet openings register double-digit growth

Women’s leggings is boosted by the trend towards comfort

Brands engage in internet retailing

COMPETITIVE LANDSCAPE

Zara maintains its lead in womenswear

Vicky Form and Diltex follow in second and third places

Vicky Form launches connected knickers for the World Cup

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Mexico - Category analysis

HEADLINES

PROSPECTS

Brands with strong investment in new outlet openings register double-digit growth

Women’s leggings is boosted by the trend towards comfort

Brands engage in internet retailing

COMPETITIVE LANDSCAPE

Zara maintains its lead in womenswear

Vicky Form and Diltex follow in second and third places

Vicky Form launches connected knickers for the World Cup

CATEGORY DATA

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear is on the rise

Health concerns and the relaxation of dress codes boost sales of sportswear

The opening of new stores propels growth for brands investing in retail expansion

Internet retailing is set to continue to gain relevance in apparel and footwear

Demographics will influence growth in apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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