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Country Report

Womenswear in

Womenswear in Mexico

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

More time spent at home and store closures contribute to strong decline

After seeing both retail volume and current value growth throughout the review period, womenswear turned to strong declines in 2020, due to the emergence and spread of COVID-19. The closure of non-essential outlets, including department stores and apparel and footwear specialist retailers, was seen during the lockdown in April and May, which hampered growth.

Women’s swimwear suffers the most, due to fewer holidays

Although all womenswear categories saw declines in 2020, different levels of impact were seen. The worst performance was seen by women’s swimwear, with value sales falling by more than half.

Rising sales through e-commerce as consumers avoid leaving home

Increasing internet penetration in Mexico was already influencing the way womenswear was sold even before COVID-19, increasing sales via e-commerce, as well as leading to more marketing through online social media platforms to attract younger generations of Mexicans through sites such as Instagram. However, 2020 saw a particularly dynamic increase in sales via e-commerce.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More time spent at home and store closures contribute to strong decline

Women’s swimwear suffers the most, due to fewer holidays

Rising sales through e-commerce as consumers avoid leaving home

RECOVERY AND OPPORTUNITIES

Rebound in 2021 as pent-up demand is released

Strategies to drive growth are likely to include e-commerce

Ethical, sustainable and honest brands set to gain popularity

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in The Americas – 2020

Megatrends

Country Report

Womenswear in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

More time spent at home and store closures contribute to strong decline

Women’s swimwear suffers the most, due to fewer holidays

Rising sales through e-commerce as consumers avoid leaving home

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More time spent at home and store closures contribute to strong decline

Women’s swimwear suffers the most, due to fewer holidays

Rising sales through e-commerce as consumers avoid leaving home

RECOVERY AND OPPORTUNITIES

Rebound in 2021 as pent-up demand is released

Strategies to drive growth are likely to include e-commerce

Ethical, sustainable and honest brands set to gain popularity

CATEGORY DATA

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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