During the lockdowns, people began to follow the social media networks of their favourite brands, ambassadors, and fashion influencers. Furthermore, the algorithms of such platforms organically offer forth other accounts the users may like, which helps to spread the image of the brands even further.
Omnichannel offerings have become an important strategy for retailers to adapt to the new environment, whereby e-commerce trends remain in a landscape where there is also a return to physical shopping. Indeed, it has been noted that a large number of Mexican women prefer shopping for apparel in-store, being able to try the garments on before purchase, thus a growing number of e-commerce platforms are offering returns policies.
A notable ongoing trend will be that for more sustainable fashion (slow-fashion), which is emerging strongly again the previous fast-fashion trends (often seasonably disposable garments). The multinational textile companies have therefore developed various strategies to counteract the effects of mass production of their garments and accessories.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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