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Learn moreFeb 2021
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After seeing both retail volume and current value growth throughout the review period, womenswear turned to strong declines in 2020, due to the emergence and spread of COVID-19. The closure of non-essential outlets, including department stores and apparel and footwear specialist retailers, was seen during the lockdown in April and May, which hampered growth.
Although all womenswear categories saw declines in 2020, different levels of impact were seen. The worst performance was seen by women’s swimwear, with value sales falling by more than half.
Increasing internet penetration in Mexico was already influencing the way womenswear was sold even before COVID-19, increasing sales via e-commerce, as well as leading to more marketing through online social media platforms to attract younger generations of Mexicans through sites such as Instagram. However, 2020 saw a particularly dynamic increase in sales via e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Mexico market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.