As K-pop has gained a high level of attention, tourists are visiting Korea from all over the world for its fashion, beauty, food, and culture. The fashion industry in Korea, especially womenswear, is becoming more unique and diverse along with the rise of K-pop and the showbiz industry.
Consumers are becoming more aware of their role and responsibilities in climate change and animal welfare, which is impacting their decisions when purchasing apparel and footwear. More people are starting to have minimal wardrobes, focusing more on the quality of products than the quantity, and demanding sustainable products.
Over the past few years since the pandemic, the fashion industry has evolved around millennials and gen Z. Women’s fashion brands for older people were pulled from department stores and replaced by luxury brands and young contemporary brands.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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