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Country Report

Womenswear in

Womenswear in Austria

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher consumer confidence drives growth

With robust growth in the Austrian economy, consumer confidence surged and boosted the demand for womenswear in 2018. On the downside, growth was quite moderate and mainly generated by low-priced retailers, as women remained price-sensitive and selective in their spending.

A pragmatic approach to fashion trends limits sales

Modern Austrian women use clothes and fashions as indispensable tools to express their lifestyles and personality. However, they are pragmatic in their approach to fashion trends and look for savvy purchases, mixing and matching brands, waiting for sales promotions and seasons and always searching for bargains.

Higher growth anticipated

Compared with the review period, womenswear is projected to see faster retail volume and current value growth over the forecast period. Austria’s anticipated good economic performance is expected to grow consumer confidence.

COMPETITIVE LANDSCAPE

H&M leads a competitive category

Womenswear is highly fragmented in Austria. This leads to stiff competition and extensive levels of discounting that limits category potential.

Changing weather patterns pose a dilemma

Brick-and-mortar fashion retailers in Austria are already squeezed by large cost structures, strong competition and the rapid growth of online retailing. They also face the threat of changing weather patterns.

Players seek ways to overcome tough business environment

The category is expected to see higher competition and congestion due to the expansion of online retailers like Zalando. This will exert further pressure on the revenues of store-based retailers.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Austria - Category analysis

HEADLINES

PROSPECTS

Higher consumer confidence drives growth

A pragmatic approach to fashion trends limits sales

Higher growth anticipated

COMPETITIVE LANDSCAPE

H&M leads a competitive category

Changing weather patterns pose a dilemma

Players seek ways to overcome tough business environment

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher consumer confidence drives growth

A pragmatic approach to fashion trends limits sales

Higher growth anticipated

COMPETITIVE LANDSCAPE

H&M leads a competitive category

Changing weather patterns pose a dilemma

Players seek ways to overcome tough business environment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Austria - Category analysis

HEADLINES

PROSPECTS

Higher consumer confidence drives growth

A pragmatic approach to fashion trends limits sales

Higher growth anticipated

COMPETITIVE LANDSCAPE

H&M leads a competitive category

Changing weather patterns pose a dilemma

Players seek ways to overcome tough business environment

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

DEFINITIONS

SOURCES

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