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Country Report

Womenswear in

Womenswear in Austria

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Attention turns to comfort as consumers forced to hibernate

Following the outbreak of COVID-19 there was a huge shift towards home working, with businesses encouraged to allow employees to work from home where possible. With social engagements also put on hold consumers found themselves spending the majority of their time at home, with many creating a home office environment.

Home seclusion drives shift towards e-commerce

Due to the introduction of lockdowns in Austria in March and November and general concerns about the potential spread of COVID-19 store-based retailing was dealt a heavy blow in 2020. With consumers focusing on primary concerns such as food and hygiene Austria’s high streets became deserted for much of the year.

Prices plummet as players look to drive sales in a deflated market

Womenswear was characterised by a high level of discounting in 2020, as many players looked to incentivise consumers to purchase items now rather than waiting until after COVID-19 has been contained. Players that offered cheaper products such as KiK, Primark and NKD recorded relatively lower sales declines in 2020 as more consumers leaned towards less expensive products and essentials that, for many consumers, did not have to be branded items.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Attention turns to comfort as consumers forced to hibernate

Home seclusion drives shift towards e-commerce

Prices plummet as players look to drive sales in a deflated market

RECOVERY AND OPPORTUNITIES

Sales set to return to pre-COVID-19 levels by 2022

Fast fashion brands stand to rise from the ashes of COVID-19

Womenswear set for further expansion into the digital sphere

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Womenswear in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Attention turns to comfort as consumers forced to hibernate

Home seclusion drives shift towards e-commerce

Prices plummet as players look to drive sales in a deflated market

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Attention turns to comfort as consumers forced to hibernate

Home seclusion drives shift towards e-commerce

Prices plummet as players look to drive sales in a deflated market

RECOVERY AND OPPORTUNITIES

Sales set to return to pre-COVID-19 levels by 2022

Fast fashion brands stand to rise from the ashes of COVID-19

Womenswear set for further expansion into the digital sphere

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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