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Country Report

Womenswear in

Womenswear in Austria

24 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wardrobes filled to capacity

In the forecast period, womenswear is expected to register low value growth due to saturation that suppresses consumer demand. The large offer of womenswear that is available, frequent sales and discounting and the ever changing fashion trends induce women to buy more than they need and the wardrobes of most Austrian women are filled to capacity.

Finding the right apparel size is difficult

Finding the apparel size that fits perfectly is a problem for the majority of Austrian women. This situation has come about as the modern Austrian woman is bigger in stature than women a few of decades ago.

Large sizes are popular

In the forecast period, demand for large sizes in apparel is expected to register an upward trend. According to the Austrian statistical office, the percentage of overweight women came to 13% of the total Austrian population in 2015.

COMPETITIVE LANDSCAPE

Strong competition in womenswear

The Austrian womenswear category is extremely congested. Traditional apparel brands such as C&A, fast fashion brands including Zara and H&M, discounters comprising the likes of KiK and Primark, designer brands such as Armani, Calvin Klein and Ralph Lauren, sportswear brands including Adidas, Nike and Puma as well as various other retailers are present with all aiming to expand their revenues.

Fast fashion and discounters are the most successful

Within this, two types of retailers appear successful, namely the fast fashion companies and the apparel discounters, due to their low prices and large product ranges. In the forecast period these retailers are also set to enjoy success.

Women’s underwear and swimwear enjoy strong demand in a fragmented landscape

In the context of a saturated category, both women’s underwear and swimwear performed well in 2017. Women’s underwear is fragmented with a large number of companies targeting it.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Austria - Category analysis

HEADLINES

PROSPECTS

Wardrobes filled to capacity

Finding the right apparel size is difficult

Large sizes are popular

COMPETITIVE LANDSCAPE

Strong competition in womenswear

Fast fashion and discounters are the most successful

Women’s underwear and swimwear enjoy strong demand in a fragmented landscape

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wardrobes filled to capacity

Finding the right apparel size is difficult

Large sizes are popular

COMPETITIVE LANDSCAPE

Strong competition in womenswear

Fast fashion and discounters are the most successful

Women’s underwear and swimwear enjoy strong demand in a fragmented landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Austria - Category analysis

HEADLINES

PROSPECTS

Wardrobes filled to capacity

Finding the right apparel size is difficult

Large sizes are popular

COMPETITIVE LANDSCAPE

Strong competition in womenswear

Fast fashion and discounters are the most successful

Women’s underwear and swimwear enjoy strong demand in a fragmented landscape

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

DEFINITIONS

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