Overall, retail volume sales are expected to grow, albeit at a moderate and slowing rate, through the forecast period, supported by anticipated falls in the rate of inflation and a general economic rebound. While smart and professional work clothes are set to continue to benefit from the return to the office, the casualisation of workwear is expected to remain a style trend regardless of economic motivators.
The seasonality of collections is evolving because of climate change, so retailers must adapt to different stock management needs. Meanwhile, shoppers are expected to focus more on the wider impact of their purchasing decisions.
Apparel and footwear specialists should remain the leading distribution channel for womenswear over the forecast period. Austria has a dense concentration of apparel and footwear specialists spread across the country.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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