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Learn moreFeb 2021
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In 2020, womenswear saw a double-digit decline in value and volume growth. This was largely a result of store closures during the initial lockdown period at the onset of COVID-19, a reduction in tourist shopping while border closings and travel restrictions were in place and a lack of occasions for which to purchase and wear new clothes due to social distancing requirements and practices enacted during this time and afterward.
Sales were affected by temporary lockdowns and, in some cases, permanent store closures resulting from COVID-19, and the increase in online sales in 2020 was not enough to make up for the losses. Womenswear was among the most affected categories in apparel, having seen a value decline comparable to – if slightly lower than – that of menswear over the year a larger volume decline in 2020, as women account for most of apparel sales in Greece.
Swimwear, a category that has been thriving in previous years was heavily affected in Greece by COVID-19. To some extent this was due to reduced tourist footfall, but it also was due to reduced domestic spending on swimwear; this latter development was partly due to degrading consumer confidence brought on by uncertainty and by losses in disposable incomes leading to cuts in consumer budgets for their holiday spending (part of which involves purchases of swimwear and beachwear).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.