Rising inflation and shrinking disposable incomes are set to take a toll on the performance of womenswear over the coming years. Living costs are rising, and consumers will be left with less money to spend on clothing.
Consumers will be trading down to save costs in line with rising inflation and its impact on purchasing power. For example, many will down from trade mid-priced items to fast fashion brands.
The healthy living trend is gathering pace in Greece, with gyms re-opening across the country. As such, the proportion of women that engage in sports activities is set to rise in the coming years, driving demand for the performance of sports apparel while creating growth for sportswear brands.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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