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Country Report

Womenswear in

Womenswear in Greece

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued shift away from formalwear to more casual clothing

Casualwear and sports-inspired apparel continued to drive demand in womenswear as fashion trends favoured simple and comfortable items that can be worn throughout the day.

Best performer is swimwear, whilst women’s underwear suffers from maturity

The best performer in growth terms is swimwear. Swimwear is a very dynamic category that attracts lots of investment from both chained players such as H&M and manufacturers such as Luna Italia and Triumph.

Average unit prices continue to decline

The average unit price of womenswear recorded further decline in 2019. Female consumers remained highly price-sensitive when purchasing apparel and opted for economy brands in an effort to save money.

COMPETITIVE LANDSCAPE

Inditex leads with its plethora of brands in 2019

In GBO terms, Inditex leads womenswear with all its brands posting an increase in sales in 2018 and 2019 with the exception of Berschka. Berschka appeals to a younger audience and its sales declined due to competition with H&M.

H&M ranks second as consumers favour mass fast-fashion brands

H&M ranks second in womenswear after Zara. The brand’s sales increased in the context of trends favouring mass fast-fashion brands.

Domestic players perform well despite competition from multinational brands

Of the domestic players, BSB followed by Attrativo are the leading brands; in terms of price and positioning they are considered standard/low-end premium brands. Due to their higher retail price, the increase in both brands’ sales is also derived from sales of reduced-price items purchased during the sales season.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Greece - Category analysis

HEADLINES

PROSPECTS

Continued shift away from formalwear to more casual clothing

Best performer is swimwear, whilst women’s underwear suffers from maturity

Average unit prices continue to decline

COMPETITIVE LANDSCAPE

Inditex leads with its plethora of brands in 2019

H&M ranks second as consumers favour mass fast-fashion brands

Domestic players perform well despite competition from multinational brands

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued shift away from formalwear to more casual clothing

Best performer is swimwear, whilst women’s underwear suffers from maturity

Average unit prices continue to decline

COMPETITIVE LANDSCAPE

Inditex leads with its plethora of brands in 2019

H&M ranks second as consumers favour mass fast-fashion brands

Domestic players perform well despite competition from multinational brands

Samples

Overview

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Table of Contents

Womenswear in Greece - Category analysis

HEADLINES

PROSPECTS

Continued shift away from formalwear to more casual clothing

Best performer is swimwear, whilst women’s underwear suffers from maturity

Average unit prices continue to decline

COMPETITIVE LANDSCAPE

Inditex leads with its plethora of brands in 2019

H&M ranks second as consumers favour mass fast-fashion brands

Domestic players perform well despite competition from multinational brands

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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