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Country Report

Womenswear in

Womenswear in Greece

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic-related lockdowns, social distancing and economic constraints lead to plunging growth rates and some channel switches for womenswear in 2020

In 2020, womenswear saw a double-digit decline in value and volume growth. This was largely a result of store closures during the initial lockdown period at the onset of COVID-19, a reduction in tourist shopping while border closings and travel restrictions were in place and a lack of occasions for which to purchase and wear new clothes due to social distancing requirements and practices enacted during this time and afterward.

Womenswear is significantly impacted by pandemic-related store closures, with wedding dresses suffering the most due to social distancing requirements in 2020

Sales were affected by temporary lockdowns and, in some cases, permanent store closures resulting from COVID-19, and the increase in online sales in 2020 was not enough to make up for the losses. Womenswear was among the most affected categories in apparel, having seen a value decline comparable to – if slightly lower than – that of menswear over the year a larger volume decline in 2020, as women account for most of apparel sales in Greece.

Uncertainty and loss of disposable income combined with reduced tourism negatively impact the normally thriving swimwear category in 2020

Swimwear, a category that has been thriving in previous years was heavily affected in Greece by COVID-19. To some extent this was due to reduced tourist footfall, but it also was due to reduced domestic spending on swimwear; this latter development was partly due to degrading consumer confidence brought on by uncertainty and by losses in disposable incomes leading to cuts in consumer budgets for their holiday spending (part of which involves purchases of swimwear and beachwear).

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic-related lockdowns, social distancing and economic constraints lead to plunging growth rates and some channel switches for womenswear in 2020

Womenswear is significantly impacted by pandemic-related store closures, with wedding dresses suffering the most due to social distancing requirements in 2020

Uncertainty and loss of disposable income combined with reduced tourism negatively impact the normally thriving swimwear category in 2020

RECOVERY AND OPPORTUNITIES

Growth is expected to resume, but will likely be constrained by discounting activities and a trend away from luxury towards lower-cost brands over the forecast period

Prospects for continued growth of e-commerce continue to improve as consumers became more accustomed to shopping through that channel during the pandemic

When domestic holiday beach trips and tourism return post-pandemic, swimwear is set to continue on a solid growth path

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Womenswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic-related lockdowns, social distancing and economic constraints lead to plunging growth rates and some channel switches for womenswear in 2020

Womenswear is significantly impacted by pandemic-related store closures, with wedding dresses suffering the most due to social distancing requirements in 2020

Uncertainty and loss of disposable income combined with reduced tourism negatively impact the normally thriving swimwear category in 2020

Samples

Overview

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Table of Contents

Womenswear in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic-related lockdowns, social distancing and economic constraints lead to plunging growth rates and some channel switches for womenswear in 2020

Womenswear is significantly impacted by pandemic-related store closures, with wedding dresses suffering the most due to social distancing requirements in 2020

Uncertainty and loss of disposable income combined with reduced tourism negatively impact the normally thriving swimwear category in 2020

RECOVERY AND OPPORTUNITIES

Growth is expected to resume, but will likely be constrained by discounting activities and a trend away from luxury towards lower-cost brands over the forecast period

Prospects for continued growth of e-commerce continue to improve as consumers became more accustomed to shopping through that channel during the pandemic

When domestic holiday beach trips and tourism return post-pandemic, swimwear is set to continue on a solid growth path

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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