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Country Report

Womenswear in

Womenswear in Greece

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Average unit prices continue to decline

Average unit prices of womenswear recorded further declines in 2018. While Greece exited the memoranda, disposable income did not increase substantially as austerity measures remain in place.

Athleisure still going strong

Casualwear and sports-inspired apparel continued to drive demand in womenswear, as fashion trends favoured simple and comfortable items that can be worn throughout the day. In this context, women’s tops, leggings and jumpers witnessed significant volume growth, while economy women’s jeans also recorded a positive performance.

Growth in women’s swimwear slows, while women’s underwear suffers from maturity

Women’s swimwear continued to register retail volume growth in 2018, albeit at a slower rate than in 2017. Weather conditions hindered growth, as the summer was relatively cool, with quite high rainfall, which deterred consumers from shopping.

COMPETITIVE LANDSCAPE

Large multinationals increase their share

Fast-fashion labels continued to record retail value growth in 2018. Low consumer confidence and the subsequent shift towards more affordable apparel benefited companies that offer fashionable clothes at low prices.

Domestic players gain share

Several local womenswear companies achieved positive performances in 2018, despite the intense competition from multinational brands. BSB, Attrattivo, Pink Woman and Toi-Moi witnessed increases in sales, as they all enjoy high brand awareness among consumers in Greece and operate extensive outlet networks.

Triumph International, Oysho Hellas and Calin lead women’s underwear and swimwear

Triumph International, Oysho Hellas and Calin led women’s underwear and swimwear with their Triumph, Oysho, Intimissimi and Calzedonia brands occupying strong positions and recording retail value growth in 2018.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Greece - Category analysis

HEADLINES

PROSPECTS

Average unit prices continue to decline

Athleisure still going strong

Growth in women’s swimwear slows, while women’s underwear suffers from maturity

COMPETITIVE LANDSCAPE

Large multinationals increase their share

Domestic players gain share

Triumph International, Oysho Hellas and Calin lead women’s underwear and swimwear

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 31 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 32 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 33 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 34 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 36 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 37 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 38 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 39 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 40 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 41 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Average unit prices continue to decline

Athleisure still going strong

Growth in women’s swimwear slows, while women’s underwear suffers from maturity

COMPETITIVE LANDSCAPE

Large multinationals increase their share

Domestic players gain share

Triumph International, Oysho Hellas and Calin lead women’s underwear and swimwear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Greece - Category analysis

HEADLINES

PROSPECTS

Average unit prices continue to decline

Athleisure still going strong

Growth in women’s swimwear slows, while women’s underwear suffers from maturity

COMPETITIVE LANDSCAPE

Large multinationals increase their share

Domestic players gain share

Triumph International, Oysho Hellas and Calin lead women’s underwear and swimwear

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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