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Learn moreFeb 2021
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The countrywide and specific area lockdowns and further COVID-19 safety measures negatively affected in-store sales of womenswear in 2020 as consumers stayed in their homes to avoid transmission of the virus. As well as in-store shopping being much restricted, due to temporary closures and limited capacity upon reopening, working and leisure activities were limited, which led to reduced demand for workwear and activewear clothing for these occasions.
Given the disruptions to in-store retailing, many companies turned to e-commerce to find fast-sell solutions, especially during the lockdown when in-store retailing for clothes was not allowed. Companies promoted their e-catalogues online through social media, allowing customers to peruse their products and maintain their interest in fashion.
Many women are finding casual and sports-inspired fashion appealing in 2020, since these products are comfortable and can be worn throughout the day. Categories such as swimwear, formal wear/suits, and ethnic wear were amongst the worst hit due to social distancing measures and the lockdown.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.