All categories of womenswear witnessed slumps in retail volume and current value sales in 2020 due to the Coronavirus (COVID-19) crisis. The measures introduced to stem the spread of the virus meant that consumers worked and studied from home and the opportunities for socialising outside the home were few and far between.
The core social trends of body inclusivity and positivity continued to resonate in womenswear in 2021. Brands that have embraced these concepts performed well.
Sustainability and trending social issues, such as diversity and equality, impacted womenswear manufacturers and retailers in 2021. More and more consumers are evaluating brands and retailers through a sustainability and social issue lens.
2020 and 2021 were dynamic years in womenswear as manufacturers, retailers and consumers adjusted to pandemic-induced retailing changes and shifting consumer tastes. The closure of the Montreal Flagship store of Gap Canada Inc’s well-known brand Banana Republic followed on the closure of the brand’s flagship in Toronto in 2020.
The COVID-19 pandemic-induced changes to womenswear retailing have delivered opportunities to enterprising and nimble Canadian brand owners, which leveraged e-commerce, shifting consumer and market tastes and societal trends like sustainability. For example, the Canadian brand Noize, which offers cruelty-free, sustainable womenswear and menswear, has opened stores in additional locations.
Reselling entered mainstream retailing in Canada in 2021. For example, the owner of the Swedish fast fashion brand H&M launched a pilot resell programme in Canada in September 2021.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!