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Country Report

Womenswear in

Womenswear in Canada

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Leggings continues to lead growth in womenswear

Leggings continued its strong performance into 2018, supported by the athleisure trend and by the sheer functionality, comfort and versatility of these products. Leggings are a core element of the athleisure trend, often worn with sneakers, but can be dressed up or down with outerwear such as denim, nylon or leather jackets, sweaters and sweatshirts.

Women’s underwear shifts towards body positivity and empowerment

Women’s underwear, particularly lingerie, is undergoing a visible shift away from an image of sensuality towards an image of female body positivity, empowerment and inclusiveness. The women’s underwear brand Aerie, for example, markets underwear using body-positive advertising that features “real” women as models, and launched the #AerieREAL campaign on social media to encourage customers to share unretouched photos and personal stories to celebrate body positivity.

The plus-size market sees attention from Canadian brands and retailers

The women's plus-size apparel market in Canada has seen growing attention from brands. The plus-sized clothing market has been underserved in Canada, in terms of fashionable apparel with proper fit and design.

COMPETITIVE LANDSCAPE

Gap Canada Inc claims first place in a highly fragmented and competitive category

Womenswear remains extremely fragmented, with competitors ranging from domestic to international, and branded to private label players, engaged in fierce competition. Players sell products at different price points through various retail channels.

Reitmans (Canada) and Loblaw Cos follow in second and third

Domestic player Reitmans (Canada) held second place in 2018. Reitmans owns a portfolio of retail brands, primarily in womenswear, targeted towards distinct segments: Addition Elle, Penningtons, Reitmans RW & CO and Thyme Maternity.

Retail channels adjust to internet sales and shifting consumer tastes

The Canadian retail market is evolving, as brands and retailers adjust to e-commerce and changes in customer preferences. Apparel and footwear specialist retailers have closed stores due to competitive pressures.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Canada?
What are the major brands in Canada?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Leggings continues to lead growth in womenswear

Women’s underwear shifts towards body positivity and empowerment

The plus-size market sees attention from Canadian brands and retailers

COMPETITIVE LANDSCAPE

Gap Canada Inc claims first place in a highly fragmented and competitive category

Reitmans (Canada) and Loblaw Cos follow in second and third

Retail channels adjust to internet sales and shifting consumer tastes

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend

Premiumisation continues to squeeze the brands and retailers in the middle

The competition intensifies in a fragmented landscape

Internet retailing continues to gain value share in 2018

Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Leggings continues to lead growth in womenswear

Women’s underwear shifts towards body positivity and empowerment

The plus-size market sees attention from Canadian brands and retailers

COMPETITIVE LANDSCAPE

Gap Canada Inc claims first place in a highly fragmented and competitive category

Reitmans (Canada) and Loblaw Cos follow in second and third

Retail channels adjust to internet sales and shifting consumer tastes

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Leggings continues to lead growth in womenswear

Women’s underwear shifts towards body positivity and empowerment

The plus-size market sees attention from Canadian brands and retailers

COMPETITIVE LANDSCAPE

Gap Canada Inc claims first place in a highly fragmented and competitive category

Reitmans (Canada) and Loblaw Cos follow in second and third

Retail channels adjust to internet sales and shifting consumer tastes

CATEGORY DATA

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear in Canada continues its growth trend

Premiumisation continues to squeeze the brands and retailers in the middle

The competition intensifies in a fragmented landscape

Internet retailing continues to gain value share in 2018

Apparel and footwear is expected to continue to grow in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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