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Country Report

Womenswear in

Womenswear in Canada

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Athleisure trend continues to support ongoing demand for women’s leggings

Womenswear experienced stable demand across most of the category in 2019, with another particularly strong performance by women’s leggings. Growth continued to be supported by the athleisure trend, with leggings not only offering comfort and functionality, and suited to the colder Canadian climate, but also versatility in terms of being a wardrobe basic that can be dressed up with accessories or down to create various looks, taking it beyond the gym environment.

Broad appeal of warm, practical but fashionable parkas supports demand for women’s jackets and coats

Women’s jackets and coats remained a lucrative category due to its higher than average unit price, with increasing current value growth in 2019 fuelled by brands such as Canada Goose. The latter’s parkas are ubiquitous in Canada, with a far-reaching appeal that spans university students to executives, while it has also expanded its range to lighter outdoor jackets for warmer weather in addition to knitwear to capitalise on its strong brand recognition amongst local consumers.

Increasing concerns over the environment leads to greater interest in sustainability and ethical sourcing

Sustainability and ethical sourcing continued to emerge in Canada towards the end of the review period to become critical trends. This movement is being primarily driven by younger Canadians who are concerned about climate change and the impact of fast fashion on the environment, which is leading them to make more considered purchasing decisions, and influencing an investment in higher quality brands that will last them for a longer time.

COMPETITIVE LANDSCAPE

Brands that address current trends in Canada shine within highly fragmented competitive landscape

Womenswear in Canada remained an extremely fragmented competitive landscape, led by Gap Canada Inc, which offers a wide product portfolio of accessible brands including Old Navy, Gap and Banana Republic. However, with marginal value share differences between the leading players, more dynamic performers which have been able to capitalise on certain trends due to their specific offer are gaining ground on the leader.

Victoria’s Secret aims to regain lost share with relaunch of swimwear line

Present in a number of womenswear categories including women’s nightwear and underwear, Victoria’s Secret struggled to maintain share and value sales growth towards the end of the review period. However, the brand relaunched its women’s swimwear line after a 3-year absence, introducing its new range for spring 2019.

Reitmans aims to attract greater consumer footfall with concept stores

The highly fragmented competitive nature of womenswear presents a challenge to brands to gain consumers’ attention, encouraging greater innovation. The iconic Canadian womenswear retailer, Reitmans, for instance, operates 600 stores under a number of different brand names, including Reitmans, Penningtons, Addition Elle, RW & CO and Thyme Maternity and has continued its transition after closing its Hyba Activewear chain of 16 stores in 2018, leading to some loss of share.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Canada?
What are the major brands in Canada?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Athleisure trend continues to support ongoing demand for women’s leggings

Broad appeal of warm, practical but fashionable parkas supports demand for women’s jackets and coats

Increasing concerns over the environment leads to greater interest in sustainability and ethical sourcing

COMPETITIVE LANDSCAPE

Brands that address current trends in Canada shine within highly fragmented competitive landscape

Victoria’s Secret aims to regain lost share with relaunch of swimwear line

Reitmans aims to attract greater consumer footfall with concept stores

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend and cold climate are ongoing factors driving positive performance of apparel and footwear in Canada

Younger generations drive demand for more sustainable and ethical manufacturing

Highly fragmented competitive landscape marked by notable polarisation of demand

Convenience and expansive offer of e-commerce leads to further share gain

Mixed performance predicted for apparel and footwear in line with weak economic outlook

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Athleisure trend continues to support ongoing demand for women’s leggings

Broad appeal of warm, practical but fashionable parkas supports demand for women’s jackets and coats

Increasing concerns over the environment leads to greater interest in sustainability and ethical sourcing

COMPETITIVE LANDSCAPE

Brands that address current trends in Canada shine within highly fragmented competitive landscape

Victoria’s Secret aims to regain lost share with relaunch of swimwear line

Reitmans aims to attract greater consumer footfall with concept stores

Samples

Overview

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Table of Contents

Womenswear in Canada - Category analysis

HEADLINES

PROSPECTS

Athleisure trend continues to support ongoing demand for women’s leggings

Broad appeal of warm, practical but fashionable parkas supports demand for women’s jackets and coats

Increasing concerns over the environment leads to greater interest in sustainability and ethical sourcing

COMPETITIVE LANDSCAPE

Brands that address current trends in Canada shine within highly fragmented competitive landscape

Victoria’s Secret aims to regain lost share with relaunch of swimwear line

Reitmans aims to attract greater consumer footfall with concept stores

CATEGORY DATA

Apparel and Footwear in Canada - Industry Overview

EXECUTIVE SUMMARY

Athleisure trend and cold climate are ongoing factors driving positive performance of apparel and footwear in Canada

Younger generations drive demand for more sustainable and ethical manufacturing

Highly fragmented competitive landscape marked by notable polarisation of demand

Convenience and expansive offer of e-commerce leads to further share gain

Mixed performance predicted for apparel and footwear in line with weak economic outlook

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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