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Country Report

Womenswear in

Womenswear in Saudi Arabia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Womenswear experiences steep decline in 2020 due to the pandemic and decimation of events

During 2019, women were no longer obliged to wear the abaya while female tourists were exempt from wearing the abaya, although they were required to dress modestly. This was in line with changes during the reign of Prince Mohammad Bin Salman, and a modernisation of attitudes in this traditionally conservative country.

Demand decimated by the pandemic as women stay at home during lockdown

Prior to COVID-19, Saudi Arabian women were favouring highly fashionable, trendy and sophisticated clothing. Demand was influenced by global fashion trends, Western media and fashion bloggers.

Growth of e-commerce due to the pandemic and underpinned by cultural reasons

In terms of distribution, e-commerce experienced strong growth in womenswear in 2020 due to the closure of non-essential stores in the country during the height of the pandemic. This channel offered convenience as well as an increasingly diverse range of brands and enabled women to access clothing while bricks and mortar stores were closed.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Womenswear experiences steep decline in 2020 due to the pandemic and decimation of events

Demand decimated by the pandemic as women stay at home during lockdown

Growth of e-commerce due to the pandemic and underpinned by cultural reasons

OPPORTUNITIES

Industry players recover and invest in new products and marketing campaigns

More marketing campaigns likely directed specifically towards women

Ongoing encouragement of women through government initiatives stimulate category sales

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Womenswear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Womenswear experiences steep decline in 2020 due to the pandemic and decimation of events

Demand decimated by the pandemic as women stay at home during lockdown

Growth of e-commerce due to the pandemic and underpinned by cultural reasons

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Womenswear experiences steep decline in 2020 due to the pandemic and decimation of events

Demand decimated by the pandemic as women stay at home during lockdown

Growth of e-commerce due to the pandemic and underpinned by cultural reasons

OPPORTUNITIES

Industry players recover and invest in new products and marketing campaigns

More marketing campaigns likely directed specifically towards women

Ongoing encouragement of women through government initiatives stimulate category sales

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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