Government efforts will continue to support women and include increasing employment rates, permitting Saudi Arabian women to travel independently, allowing women to drive, and encouraging participation in sporting activities through moves such as the granting of licensing to female-only gyms. Moreover, the career advancement of women will once again become one of the main focuses of the Vison 2030 programme and will open up job opportunities for more women as the country continues its recovery from the economic shock of the pandemic.
Companies such as Namshi have started to provide Buy Now Pay Later (BNPL) services for their customers, and this is likely to become an increasingly prominent feature of the Saudi Arabian market during the forecast period. Buy Now Pay Later purchasing is a relatively new concept to Saudi Arabia, where consumers have traditionally been sceptical of paying for goods before receiving them.
As part of a global movement, there is a growing interest in sustainability in Saudi Arabia, with these concerns also being seen in the Kingdom’s fashion industry. For instance, Saudi Arabia’s Fashion Commission launched its 100 Saudi Brands and initiative and its Saudi Professional Fashion Association.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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