Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Womenswear in

Womenswear in Saudi Arabia

Feb 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Relaxation of traditional dress code for women and departure of expat families have opposing influences on category’s performance

The womenswear category returned to growth in 2019, demonstrating a turnaround from the negative performance of the previous year. Modest fashion is on the rise in Saudi Arabia.

Saudi women closely follow Western fashions, but love a bargain

Saudi Arabian women demand highly fashionable, trendy and sophisticated clothing. Demand is influenced by global fashion trends, Western media and fashion bloggers.

Increasing job opportunities set to boost women’s spending power, in turn driving demand for both work and leisure clothing

Governmental efforts continue to support women. These include increasing employment rates (reducing the unemployment rate to 7%, launching the Qiwa Online Platform digital employment platform) permitting Saudi women to travel independently, allowing women to drive, and encouraging participation in sporting activities, granting licensing to female gyms in 2017.

COMPETITIVE LANDSCAPE

Al Bandar launches “Life After Fashion” campaign to encourage clothes recycling, Max Fashion launches modernised abaya range

Al Bandar Trading Co continued to lead womenswear in 2019 with its brands Splash, Max, Bossini, Lee Cooper, Koton, and New Look. Among the notable campaigns implemented in 2019 by Al Bandar, the Splash “Life After Fashion” campaign benefited thousands of underprivileged people.

Victoria’s Secret and adidas feature prominent Saudi women in advertising as Kingdom’s restrictions on females are loosened

Fashion and footwear brands focus on addressing Saudi women in their advertising campaigns, with the aim of appealing to and inspiring ordinary Saudi women. For example, Saudi-born influencer and model Roz was the first female from the Kingdom to pose for a Victoria’s Secret campaign.

E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets

In terms of distribution, e-commerce is expected to continue to gain share in coming years as the lifestyles of Saudi women become increasingly busy. This will be underpinned by the growing number of women in the formal workplace, coupled with a resultant rise in their spending power.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Womenswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Relaxation of traditional dress code for women and departure of expat families have opposing influences on category’s performance

Saudi women closely follow Western fashions, but love a bargain

Increasing job opportunities set to boost women’s spending power, in turn driving demand for both work and leisure clothing

COMPETITIVE LANDSCAPE

Al Bandar launches “Life After Fashion” campaign to encourage clothes recycling, Max Fashion launches modernised abaya range

Victoria’s Secret and adidas feature prominent Saudi women in advertising as Kingdom’s restrictions on females are loosened

E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Relaxation of traditional dress code for women and departure of expat families have opposing influences on category’s performance

Saudi women closely follow Western fashions, but love a bargain

Increasing job opportunities set to boost women’s spending power, in turn driving demand for both work and leisure clothing

COMPETITIVE LANDSCAPE

Al Bandar launches “Life After Fashion” campaign to encourage clothes recycling, Max Fashion launches modernised abaya range

Victoria’s Secret and adidas feature prominent Saudi women in advertising as Kingdom’s restrictions on females are loosened

E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Relaxation of traditional dress code for women and departure of expat families have opposing influences on category’s performance

Saudi women closely follow Western fashions, but love a bargain

Increasing job opportunities set to boost women’s spending power, in turn driving demand for both work and leisure clothing

COMPETITIVE LANDSCAPE

Al Bandar launches “Life After Fashion” campaign to encourage clothes recycling, Max Fashion launches modernised abaya range

Victoria’s Secret and adidas feature prominent Saudi women in advertising as Kingdom’s restrictions on females are loosened

E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets

CATEGORY DATA

Apparel and Footwear in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports