The weak economy has negatively impacted womenswear sales in recent years, forcing women to restrict their spending on clothing or resort to the well-developed second-hand clothing trade in Nigeria. Over the forecast period, as the economy returns to growth and disposable income increases, demand for new womenswear products is expected to rise to strong levels again.
Women’s traditional/ethnic clothing (included in the other women’s outerwear category) is fairly large in Nigeria but consists mostly of unbranded products, which women take to tailors to sew, either for special occasions or everyday wear. Due to the suitability of ethnic wear for Nigeria’s hot climate (being based on light, cotton material) and the flowery and colourful styles, there is potential for strong growth for the category.
The rising numbers of women in professional employment and young women marrying, will help to spur demand for various categories within womenswear in the forthcoming period. Women’s swimwear is a niche segment in Nigeria, largely due to a lack of swimming pools across the country and low levels of swimming, although this could change as females living in cities become more exposed to Western lifestyles.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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