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Country Report

Womenswear in

Womenswear in India

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Social media platforms increasingly influencing women’s purchasing decisions

With the popularity of social media continuing to increase across the country, platforms such as Instagram, Facebook, Pinterest and Snapchat have become new channels for fashion bloggers and apparel companies to communicate with women. Hence, a strong digital presence is now seen as hugely important to reaching tech- savvy modern young women.

Womenswear remains a price-sensitive category

In India, womenswear has always contributed heavily to the apparel industry. Although Indian women are very price-conscious, most have more clothing in their wardrobes than men.

Fast fashion a trend which is likely here to stay

Fast fashion brands such as Zara and H&M are posting strong growth in India, suggesting that the fast fashion trend is here to stay. Over 2017/2018, Zara reported year-on-year growth of 73%.

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions continues to lead womenswear

Future Lifestyle Fashions remained the leading player in womenswear in India in 2018 thanks to offering power brands such as Jealous 21 and Lee Cooper. In addition, the Promod brand has also been contributing strongly to the company’s overall growth.

Womenswear remains a highly fragmented category

India has one of the largest womenswear categories globally, benefiting from a very diverse clientele, ranging from working women who like a mix of both ethnic and Western clothing to women in rural areas who have a preference for ethnic clothing and college-going girls who are influenced by current fashion trends, either local or international. To cater for these demands, the category comprises a range of companies of all sizes.

Ethnic wear and local Western-style clothing manufacturers to benefit from government regulations

Unlike men, who would have their entire wardrobes filled with clothes from global brands, women in India mainly look to global brands for their Western apparel requirements. However, with the government seeking to promote domestic manufacturing, it has imposed a higher customs duty on a range of imported goods, which includes clothing, resulting in the tax doubling to 20%.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Social media platforms increasingly influencing women’s purchasing decisions

Womenswear remains a price-sensitive category

Fast fashion a trend which is likely here to stay

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions continues to lead womenswear

Womenswear remains a highly fragmented category

Ethnic wear and local Western-style clothing manufacturers to benefit from government regulations

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Social media platforms increasingly influencing women’s purchasing decisions

Womenswear remains a price-sensitive category

Fast fashion a trend which is likely here to stay

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions continues to lead womenswear

Womenswear remains a highly fragmented category

Ethnic wear and local Western-style clothing manufacturers to benefit from government regulations

Samples

Overview

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Table of Contents

Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Social media platforms increasingly influencing women’s purchasing decisions

Womenswear remains a price-sensitive category

Fast fashion a trend which is likely here to stay

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions continues to lead womenswear

Womenswear remains a highly fragmented category

Ethnic wear and local Western-style clothing manufacturers to benefit from government regulations

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear on the path to recovery following economic challenges

Social media platforms become key influencers in driving purchasing decisions

Indian apparel and footwear market continues to be led by local players

Internet retailing continues to gain ground in apparel and footwear

Solid growth predicted for apparel and footwear over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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