India is ranked amongst the top countries in terms of the spread of obesity, and is forecast to be the leader during the years to come. This situation is largely due to the sedentary lifestyles associated with modern corporate jobs, the enjoyment of Western comfort food options such as burgers, pizza and fried chicken, and a lack of exercise.
Direct-to-Consumer (D2C) brands have grown strongly in the recent past, and this was especially true during the worst of the pandemic, when mobility was restricted, largely due to their digital-first approach and outreach amongst the gen Z and millennial population. Large retailers such as Aditya Birla Fashion & Retail and Reliance Brands took note of this disruption and are working towards developing their own portfolios of D2C brands that tap into this young population base.
Ethnic wear in India has traditionally been very fragmented. However, during the last decade or two, organised retailers have focused on tapping into this segment as disposable incomes grow, and as female consumers seek elegant designs and Indo-fusion patterns that can be worn on a daily basis at home, work or college.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!