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Country Report

Womenswear in

Womenswear in India

23 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for branded ethnicwear on the rise due to increasing fashion consciousness

Traditional Indian ethnicwear such as saris, salvar kameez and churidars accounted for nearly half of all womenswear sold in India over the review period. A large unbranded market exists in India for such ethnicwear catering to price-conscious consumers.

Western womenswear picks up in urban centres

Penetration of Western womenswear is relatively low in India as traditionalwear has been dominant amongst the masses. Jeans continues to be the leading Western womenswear product in India, followed by tops.

Demand for women’s leggings surges

Women’s leggings registered the fastest retail value growth within womenswear during 2017, albeit from a smaller base. Initially leggings were associated with ethnic Indianwear such as salwar kameez and churidars, but due to the comfort factor leggings mixed and matched with both Westernwear and ethnicwear became popular over the review period.

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions maintains its lead within womenswear

Future Lifestyle Fashions continued to lead womenswear in India during 2017 due to its highly effective in-store promotions and television campaigns on behalf of its fbb brand. The brand has been positioned as a value fashion brand targeting the masses with its affordable range of stylish offerings.

Domestic brands continue to dominate in womenswear

As ethnicwear such as saris, salvar kameez and chudidar contribute close to half of all womenswear sales in India, domestic players that have a strong presence in this category continue to dominate. In addition, brands such as fbb, Fabindia, Biba, Global Desi and Nalli's have been able to establish themselves well in the category due to their credibility in providing value fashion.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Demand for branded ethnicwear on the rise due to increasing fashion consciousness

Western womenswear picks up in urban centres

Demand for women’s leggings surges

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions maintains its lead within womenswear

Domestic brands continue to dominate in womenswear

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for branded ethnicwear on the rise due to increasing fashion consciousness

Western womenswear picks up in urban centres

Demand for women’s leggings surges

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions maintains its lead within womenswear

Domestic brands continue to dominate in womenswear

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Demand for branded ethnicwear on the rise due to increasing fashion consciousness

Western womenswear picks up in urban centres

Demand for women’s leggings surges

COMPETITIVE LANDSCAPE

Future Lifestyle Fashions maintains its lead within womenswear

Domestic brands continue to dominate in womenswear

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear register strong performance during 2017

Apparel and footwear sales normalise in 2017 post the hiccup due to demonetisation

Domestic players continue to lead the highly fragmented Indian apparel and footwear market

Increasing presence of brands in the online space offers more options for consumers

Demand for apparel and footwear is expected to stay strong over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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