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Country Report

Womenswear in

Womenswear in India

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for ethnic wear and Indian fusion wear

Historically ethnic wear has been perceived as apparel that is traditional and worn as dictated by social norms. However, over the years, several ethnic wear brands have changed their positioning to become premium and on trend.

Government and manufacturers focus on sustainability

Sustainability has been a major concern for many consumers and manufacturers globally and is an area players in womenswear are keen to explore. Apart from manufacturers, the government is also looking to promote this cause.

Fast fashion trend gathers momentum thanks to consumer demand

Fast fashion continued growing in India due to the presence of a large youth population seeking the latest fashion without having to spend heavily. Despite being positioned at a slight premium for Indian consumers, their styles are well received due to influential marketing on social media platforms.

COMPETITIVE LANDSCAPE

New foreign brands enter India with premium women’s underwear

In response to the growing demand for women’s underwear in India, several foreign brands have either entered India or have expanded their offerings. There has been an increasing demand for premium women’s underwear in the country backed by willingness among women to pay a slight premium for products that offer the right fit and comfortable fabric.

Fashion retailers tap into value fashion

As consumers in India still have a strong focus on price when making purchases, demand for products that offer value for money remains high in the country. In response, several fashion retailers have tapped into this demand by opening value fashion format stores.

E-Commerce players launch private label and gain share

E-commerce players that earlier largely focused their businesses as online marketplaces are now seeing a strategic shift as they continue to focus on launching their own private label products at affordable prices to tap into consumer demand. For example, Flipkart launched its private label Ann Springs in women’s Western wear that targets women in the 22-25 year old age bracket in tier two cities.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in India?
What are the major brands in India?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Growing demand for ethnic wear and Indian fusion wear

Government and manufacturers focus on sustainability

Fast fashion trend gathers momentum thanks to consumer demand

COMPETITIVE LANDSCAPE

New foreign brands enter India with premium women’s underwear

Fashion retailers tap into value fashion

E-Commerce players launch private label and gain share

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Ongoing evolution of apparel and footwear in 2019

Brands increasingly seek a presence in tier two and tier three markets

Foreign players continue entering Indian market thereby intensifying the competition

Apparel and footwear benefits from growth in e-commerce

Apparel and footwear set to experience growth over the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for ethnic wear and Indian fusion wear

Government and manufacturers focus on sustainability

Fast fashion trend gathers momentum thanks to consumer demand

COMPETITIVE LANDSCAPE

New foreign brands enter India with premium women’s underwear

Fashion retailers tap into value fashion

E-Commerce players launch private label and gain share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in India - Category analysis

HEADLINES

PROSPECTS

Growing demand for ethnic wear and Indian fusion wear

Government and manufacturers focus on sustainability

Fast fashion trend gathers momentum thanks to consumer demand

COMPETITIVE LANDSCAPE

New foreign brands enter India with premium women’s underwear

Fashion retailers tap into value fashion

E-Commerce players launch private label and gain share

CATEGORY DATA

Apparel and Footwear in India - Industry Overview

EXECUTIVE SUMMARY

Ongoing evolution of apparel and footwear in 2019

Brands increasingly seek a presence in tier two and tier three markets

Foreign players continue entering Indian market thereby intensifying the competition

Apparel and footwear benefits from growth in e-commerce

Apparel and footwear set to experience growth over the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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