Experiential-retailing is still highly prioritised by category players to continue driving consumers to in-store retailing channels. Emerging brands and companies are increasingly making use of this to attract new companies and grow their businesses.
Social media and e-commerce have allowed emerging womenswear brands to take off in 2020 as consumers have increasingly turned to e-commerce to avoid unnecessary social interactions and avoid COVID-19. The womenswear company UNITED RECOMMEND, which owns several brands and sells exclusively through e-commerce, was well-placed to benefit from this.
International fast fashion brands such as Uniqlo, H&M, GU, Gap, and Zara continue to increase their presence in womenswear in Taiwan in 2020, continuing to benefit from their affordability and simple design. Uniqlo is seeing particularly strong growth, with the company continuing to expand in Taiwan, having opened its first store in the country less than 10 years ago.
Over the forecast period, collaboration with fashion KOLs will continue to drive efficient engagement with young consumers. Young consumers have become the key target group in apparel, as they are more open to trying new styles and are often more influenced by the latest trends.
Online platforms are essential for womenswear and will continue to be so over the forecast period. As self-built e-commerce has matured in Taiwan, the category has seen rapid increases through womenswear brands that are increasingly offering online loyalty programs.
More and more women are taking part in sports and exercise in Taiwan, with this trend set to continue growing over the forecast period as the COVID-19 pandemic has made consumers more health conscious. Whether running or practising yoga, women are increasingly looking for comfortable and functional womenswear.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Womenswear research and analysis database.
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