Womenswear sales via e-commerce were significantly bolstered by the COVID-19 crisis. Previously, Filipinos were very suspicious about shopping online, with uptake impeded by the large unbanked population in the Philippines, slow delivery, inconvenient returns and warranties, and the lack of opportunities to try on outfits before purchasing.
A lot of Filipinos are becoming more aware of sustainability and ethical consumerism. More consumers, especially within the younger generation and those who are more affluent, are gaining awareness of eco-conscious products, recyclable products, and products that have been produced in a sustainable manner.
With the casualisation of dress codes and hybrid working arrangements here to stay, consumers in the Philippines are less inclined to buy formal suits, jackets and coats due to fewer occasions to wear such apparel. However, apparel and footwear aligned with the athleisure trend or apparel suitable for home wear is anticipated to demonstrate positive growth.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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