With digital technology taking up an ever more central role in consumers’ lives, an already burgeoning trend that was significantly reinforced by the experiences of the COVID-19 crisis, social media is set to exert an increasing influence on the development of womenswear in the forecast period. “Budol” in the Philippines is a local term referring to being encouraged to purchase products via social media influencers.
Collaborations and partnerships have been continuously employed to promote women’s apparel and tend to focus on what is trending at the time. In 2023, brands were adapting to trends such as “Barbie Core”, “BTS”, “Black Pink” and more.
Designer clothes have always been perceived to offer good quality in terms of materials and design, but are usually considered expensive by most consumers. As a result, there have not generally been many designer options available in the Philippines.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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