In 2021, sales of womenswear demonstrated positive growth. This comes after a steep decline in the previous year when demand for new apparel and footwear was negatively affected by the COVID-19 pandemic and ensuing lockdowns.
In 2021, many consumers in the Philippines continued to work from home due to the ongoing COVID-19 pandemic. According to the law, employers in the private sector should offer their employees the opportunity to telecommute on a voluntary basis during the COVID-19 pandemic.
Among the most successful fast fashion players, Fast Retailing with its popular and second-ranked Uniqlo brand is one of the most competitive players within womenswear due to having significantly increased its number of retail outlets within the Philippines in the last two years of the review period. In response to strong fragmentation within womenswear, most companies are focusing on reaching out to more consumers throughout the country.
Prior to the COVID-19 pandemic consumers in the Philippines were wary of shopping online, due to the large unbanked population, inconvenient return and refund policies, and not being able to try on the clothing items. During the pandemic this changed.
Many major economies around the world are beginning to see sustainability trends appear, which is expected to put a dent in the predominance of fast fashion brands around the world. In the Philippines, however, fast fashion is expected to remain a strong presence in the forecast period, as fast fashion is only just beginning to emerge in the Philippines.
With the casualisation of dress codes and hybrid working arrangements here to stay, consumers in the Philippines are less inclined to buy formal suits, jackets and coats due to fewer occasions to wear such apparel to. However, apparel and footwear aligned with the athleisure trend or apparel suitable for home wear is anticipated to demonstrate positive growth.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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