Womenswear is set to see a second year of volume and current value growth in 2023, but the forecast is not so bright. These two years of growth were seen in a rebound from the negative impact during the pandemic.
Price increases will continue to be under discussion in the forecast period. If raw materials, production, and shipment costs remain high and the Japanese yen remains weak, further price increases are inevitable.
Genderless/unisex is a trend that is beginning to be seen in Japan. As the world becomes more inclusive, the borders of gender/sex are becoming vaguer, and society is beginning to accept such diversity, little by little.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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