Overall, womenswear is expected to see low single-digit growth in current value terms in the early-to-mid-forecast period, with a flat trend over the remainder. In constant 2023 terms, retail value sales of womenswear are set to see slight-to-moderate decreases in the forecast period.
Apparel and footwear specialists are set to remain by far the main retailers of womenswear in Italy; however, the importance of e-commerce is expected to keep growing in the forecast period. Having witnessed fast development and growth in 2020, due to the exigencies of the pandemic, retail e-commerce’s growth slowed down in 2021 and 2022.
Pre-loved or pre-owned womenswear is set to continue to grow fast in Italy, with an increasing number of designer brands involved in this business. If, on the one hand, there is a portion of the Italian population increasingly looking for low prices in womenswear, there is a higher number of consumers more careful around the quality, resistance and durability of garments.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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