Womenswear in Italy

November 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Womenswear in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Womenswear in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Womenswear in Italy?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Womenswear in Italy - Category analysis

KEY DATA FINDINGS

Womenswear enjoys a return to 2019 pre-pandemic retail current value sales but retail volume sales are still in recovery
Outerwear outperforms other categories in 2023 as consumers resume work and social norms more fully
Growing polarisation resulting from the expansion of low-cost brands in Italy
Retail value sales set to slow down amid unit price stabilisation
E-commerce to continue to develop and grow as its presence consolidates
Growing competition from pre-loved or pre-owned womenswear
Table 1 Sales of Womenswear by Category: Volume 2018-2023
Table 2 Sales of Womenswear by Category: Value 2018-2023
Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Apparel and Footwear in Italy - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Womenswear

  • Women's Nightwear
      • Economy Women's Jeans
      • Standard Women's Jeans
      • Premium Women's Jeans
      • Super Premium Women's Jeans
      • Women's Dresses
      • Women's Jackets and Coats
      • Women's Jumpers
      • Women's Leggings
      • Women's Shirts and Blouses
      • Women's Shorts and Trousers
      • Women's Skirts
      • Women's Suits
      • Women's Tops
      • Other Women's Outerwear
  • Women's Swimwear
  • Women's Underwear

Womenswear

This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Womenswear research and analysis database.

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