In terms of volume sales womenswear is not expected to see a return to pre-pandemic levels in the short- to medium-term and will remain below 2019 levels throughout the forecast period. Volume sales are instead likely to continue to follow the downward trend seen during the review period as Italy’s population shrinks further and as purchasing second-hand clothes attracts more and more consumer interest.
2022 saw a return of exposed underwear on the catwalk, recalling trends from the 1990s. Similar campaigns and collections were launched by leading brands such as Intimissimi and Yamamay.
Fast-fashion brands continued to lead womenswear overall in Italy in 2022, though with varying fortunes. Zara and OVS remained on top, while H&M struggled to meet consumer demand in Italy and elsewhere due to lingering supply chain issues.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!