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Country Report

Womenswear in

Womenswear in Portugal

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown measures have a strong negative impact of sales of womenswear

Sales of womenswear will see a strong decrease in 2020 due to the COVID-19 crisis, particularly influenced by first lockdown from mid-March to early May. During the year, stores selling womenswear underwent several closures (in line with lockdown measures) and restricted opening hours (due to curfews).

Diminished interest in formal and occasion-based womenswear as social events are cancelled and consumers work from home

During 2020, homeworking became increasingly popular in Portugal. In September, despite the first lockdown ending in May, many companies were still opting for this choice or allowing employees to alternate between homeworking and office working.

Economic instability causes price-sensitive consumers to restrict purchases

Sales were also affected by the economic instability caused by COVID-19, with many people suffering from unemployment, reduced salaries, or struggling self-owned businesses. Although, a high proportion of women like to have many different pieces of apparel so that they can change their style, many women were already spending less on clothing pre-pandemic due to low salaries and higher living expenses, such as rent.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures have a strong negative impact of sales of womenswear

Diminished interest in formal and occasion-based womenswear as social events are cancelled and consumers work from home

Economic instability causes price-sensitive consumers to restrict purchases

RECOVERY AND OPPORTUNITIES

Continued economic hardship will prevent full recovery of womenswear by 2025

Health and work from home trends set to aid recovery of sport-inspired and casual womenswear

Increased innovation expected in e-commerce as the channel increasingly attracts female consumers

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Womenswear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown measures have a strong negative impact of sales of womenswear

Diminished interest in formal and occasion-based womenswear as social events are cancelled and consumers work from home

Economic instability causes price-sensitive consumers to restrict purchases

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures have a strong negative impact of sales of womenswear

Diminished interest in formal and occasion-based womenswear as social events are cancelled and consumers work from home

Economic instability causes price-sensitive consumers to restrict purchases

RECOVERY AND OPPORTUNITIES

Continued economic hardship will prevent full recovery of womenswear by 2025

Health and work from home trends set to aid recovery of sport-inspired and casual womenswear

Increased innovation expected in e-commerce as the channel increasingly attracts female consumers

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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