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Learn moreFeb 2021
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Sales of womenswear will see a strong decrease in 2020 due to the COVID-19 crisis, particularly influenced by first lockdown from mid-March to early May. During the year, stores selling womenswear underwent several closures (in line with lockdown measures) and restricted opening hours (due to curfews).
During 2020, homeworking became increasingly popular in Portugal. In September, despite the first lockdown ending in May, many companies were still opting for this choice or allowing employees to alternate between homeworking and office working.
Sales were also affected by the economic instability caused by COVID-19, with many people suffering from unemployment, reduced salaries, or struggling self-owned businesses. Although, a high proportion of women like to have many different pieces of apparel so that they can change their style, many women were already spending less on clothing pre-pandemic due to low salaries and higher living expenses, such as rent.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.