Womenswear sales fell sharply in 2020, the first year of the COVID-19 crisis. In 2021, after the steep decline of the previous year, the category did not recover as quickly as expected.
Portuguese women’s lives continued to be impacted by home seclusion in 2021. After the lockdown of the first quarter, remote working continued to be the rule when possible.
During the COVID-19 pandemic, Portuguese women have become more aware and concerned about environmental issues and, in particular, the negative impact of the textile and apparel industries on the environment. This has impacted consumers’ behaviours in two different ways.
Womenswear is expected to register significant value growth over the forecast period as it comes back from the considerable decline of 2020 and the slow growth of 2021. 2022 is likely to see growth accelerate, as the year should be more normal, with fewer COVID-19 related restrictions.
Despite the significant value growth expected in 2022, womenswear might have to face important threats to volume growth over the forecast period. In the short term, in 2022 the supply chain will be affected by shortages in raw materials and manufactured products coming from Asia.
Portuguese consumers are increasingly aware of the importance of pursuing an eco-friendlier shopping pattern. As part of this pattern, there is a trend towards simply reducing the volume of purchases, and particularly of apparel products, which are increasingly perceived to involve an extremely polluting manufacturing process.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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