In the short-term, economic uncertainty and high inflation rates are expected to have negative impact on apparel volume sales. Inflation is likely to remain very high in 2023 although average selling prices are expected to increase at a faster pace than inflation rates.
Consumers have become increasingly aware of environmental and climate changes issues in Portugal and this is particularly acute among women. Apparel players are likely to further develop their “green” strategy in order to attract more eco-conscious buyers notably those in younger generations.
Over the forecast period, second-hand apparel is expected to become increasingly popular amongst Portuguese women. What is currently considered an economical option in Portugal’s uncertain economic climate, is likely to become a trendy more ecological approach to buying clothes and represents a major threat to existing apparel players as it would divert sales away from new purchases.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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