Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Womenswear in

Womenswear in Portugal

Feb 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising cost of living inhibits a greater sales performance

Limited value growth is expected over the forecast period in womenswear. Despite economic recovery in Portugal, many consumers are still spending less on certain categories due to low salaries and higher expenses such as rent.

Active lifestyles give womenswear a sporting chance of growth

More active lifestyles among the population are encouraging sales of casual and athleisure clothing, as larger numbers of Portuguese consumers aspire to healthier living. As seen in other European countries, participation in sports or outdoor activities such as running, cycling or hiking is on the rise, particularly among women.

E-commerce to become more central to the shopping experience

The popularity of e-commerce has consistently risen in recent years. In large part, growth can be attributed to the proliferation of digital devices such as computers, and more recently tablets and smartphones, which have had a huge impact on mobile internet retailing.

COMPETITIVE LANDSCAPE

Zara sets the pace for fast fashion and leads womenswear

Zara Portugal Confecções continued to lead womenswear in value sales terms in 2019. Its Zara fast-fashion brand benefits from the financial and design capacity of Inditex (Industria de Diseño Textil SA).

Niche brands have fast-fashion giants glancing over their shoulder

Despite the dominance of fast fashion in womenswear in Portugal, the share of local independent players is increasing. These smaller players often use original designs and the “made in Portugal” claim, combined with more ethical or eco-friendly production, as differentiation tools and as a competitive advantage.

Lookiero could surprise a few people

New personal shopper concepts such as that practised by Lookiero are still emerging in Portugal. Such concepts, targeting women, are being inspired by the subscription “box” model already active in cosmetics.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Want to find out more about this report?

Request more information

Womenswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Rising cost of living inhibits a greater sales performance

Active lifestyles give womenswear a sporting chance of growth

E-commerce to become more central to the shopping experience

COMPETITIVE LANDSCAPE

Zara sets the pace for fast fashion and leads womenswear

Niche brands have fast-fashion giants glancing over their shoulder

Lookiero could surprise a few people

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Rising consumer confidence underpins sales growth, with lifestyle changes providing a further springboard

The health and wellness trend keeps on running

Consumers wish to stand out from the crowd, while sustainability is the future

The e-commerce channel is increasingly a game-changer

Further growth is projected though key trends may have peaked

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising cost of living inhibits a greater sales performance

Active lifestyles give womenswear a sporting chance of growth

E-commerce to become more central to the shopping experience

COMPETITIVE LANDSCAPE

Zara sets the pace for fast fashion and leads womenswear

Niche brands have fast-fashion giants glancing over their shoulder

Lookiero could surprise a few people

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Rising cost of living inhibits a greater sales performance

Active lifestyles give womenswear a sporting chance of growth

E-commerce to become more central to the shopping experience

COMPETITIVE LANDSCAPE

Zara sets the pace for fast fashion and leads womenswear

Niche brands have fast-fashion giants glancing over their shoulder

Lookiero could surprise a few people

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Rising consumer confidence underpins sales growth, with lifestyle changes providing a further springboard

The health and wellness trend keeps on running

Consumers wish to stand out from the crowd, while sustainability is the future

The e-commerce channel is increasingly a game-changer

Further growth is projected though key trends may have peaked

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports