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Country Report

Womenswear in

Womenswear in Portugal

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Casual clothing and sportwear are gaining ground

Rising numbers of Portuguese consumers are pursuing healthier lifestyles; encouraging regular participation in sports and outdoor activities. According to trade sources, the number of registered and officially licensed sportspersons increased between 2013 and 2016, and the number of licensed cyclists doubled between 2009 and 2016.

More personalised womenswear

Womenswear is quite a mature category within apparel. Moreover, some women are getting tired of mass-produced garments, and an increasing number of branded and often local players are offering original collections produced in smaller quantities.

Internet retailing is not yet mature

The popularity of internet retailing continued to increase in recent years. In large part, growth can be attributed to the proliferation of digital devices such as computers, and more recently tablets and smartphones, which had a huge impact on mobile internet retailing.

COMPETITIVE LANDSCAPE

Zara Portugal remains the leading player

Zara Portugal Confecções continued to lead womenswear in value terms in 2018. Its Zara fast fashion brand benefits from the financial and design capacity of Inditex group.

Differentiation and “made in Portugal” are selling points of smaller labels

Fast fashion players continue to dominate womenswear in Portugal. Nevertheless, the share of local independent players is increasing.

The growth of internet retailing

Due to the growing popularity and availability of online shopping, mobile shopping apps and many retailers’ omnichannel approach, internet retailing is expected to be the fastest growing distribution channel in womenswear over the forecast period. It is also expected that growth will be encouraged by increasing number of new entrants using internet retailing to avoid high logistics costs in their first years of development.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Casual clothing and sportwear are gaining ground

More personalised womenswear

Internet retailing is not yet mature

COMPETITIVE LANDSCAPE

Zara Portugal remains the leading player

Differentiation and “made in Portugal” are selling points of smaller labels

The growth of internet retailing

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth in Portugal in 2018

Athleisure continues to drive sales of apparel and footwear

Fast fashion players dominate

Internet retailing is gaining ground

Apparel and footwear is set to continue to see growth over the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Casual clothing and sportwear are gaining ground

More personalised womenswear

Internet retailing is not yet mature

COMPETITIVE LANDSCAPE

Zara Portugal remains the leading player

Differentiation and “made in Portugal” are selling points of smaller labels

The growth of internet retailing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Portugal - Category analysis

HEADLINES

PROSPECTS

Casual clothing and sportwear are gaining ground

More personalised womenswear

Internet retailing is not yet mature

COMPETITIVE LANDSCAPE

Zara Portugal remains the leading player

Differentiation and “made in Portugal” are selling points of smaller labels

The growth of internet retailing

CATEGORY DATA

Apparel and Footwear in Portugal - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth in Portugal in 2018

Athleisure continues to drive sales of apparel and footwear

Fast fashion players dominate

Internet retailing is gaining ground

Apparel and footwear is set to continue to see growth over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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