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Country Report

Womenswear in

Womenswear in South Africa

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price promotions proving popular

South Africa continues to face economic problems with falling incomes and high unemployment which has negatively impacted womenswear which registered a decline in retail volume terms in 2018. With tighter budgets consumers have become more price conscious; therefore, to try and stimulate sales retailers have been forced to use regular price promotions to attract sales, with these seen especially at the end of each month.

Major retailers invest in ecommerce

Internet retailing only accounts for a small value share in apparel, including womenswear, but it saw dynamic double-digit growth in current value terms in 2018. The growing penetration of mobile devices such as tablets and smartphones and the ongoing emergence and expansion of flexible payment methods has supported the development of internet retailing in the country.

Consumers look for value in weak economy

Due to the country’s weak economy the focus remained on value for money at the end of the review period with international fast fashion retailers making headway, for example. Local players also turned their attention towards affordable fashion with, for example, Edcon Holdings Ltd opening its first store for its Kelso private label range towards the end of the review period.

COMPETITIVE LANDSCAPE

Truworths’ struggles continue despite retaining the lead

Truworths Group Pty Ltd retained its lead in womenswear in 2018 despite continuing to lose value share. This local company offers the Truworths, Daniel Hechter, Identity and Inwear brands within womenswear, with its main target audience being young mid- to high-income consumers.

Fast fashion retailers perform well

Having only entered South Africa in 2015, H&M has rapidly grown to prominence in womenswear, with it registering one of the most dynamic growth rates in 2018, in current value terms. Fast fashion is a global phenomenon and it is also becoming increasingly popular in South Africa with consumers appreciating the wide choice and fashionable items that are available at affordable prices.

Foschini Group launches new e-commerce platform

The Foschini Group Ltd saw strong growth in current value terms in 2018 in part driven by its bold new e-commerce development ‘myTFGworld’, which was launched during the year. Under the new platform the company has brought all of its fashion brands under one URL to make the shopping experience more convenient for its customers.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Price promotions proving popular

Major retailers invest in ecommerce

Consumers look for value in weak economy

COMPETITIVE LANDSCAPE

Truworths’ struggles continue despite retaining the lead

Fast fashion retailers perform well

Foschini Group launches new e-commerce platform

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Weak economy a drain on apparel and footwear sales

Fast fashion continues to make headway

Local players maintain lead with value proposition

Merger offers hope for strong growth in internet retailing

Small improvement predicted as retailers focus on online sales

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price promotions proving popular

Major retailers invest in ecommerce

Consumers look for value in weak economy

COMPETITIVE LANDSCAPE

Truworths’ struggles continue despite retaining the lead

Fast fashion retailers perform well

Foschini Group launches new e-commerce platform

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Price promotions proving popular

Major retailers invest in ecommerce

Consumers look for value in weak economy

COMPETITIVE LANDSCAPE

Truworths’ struggles continue despite retaining the lead

Fast fashion retailers perform well

Foschini Group launches new e-commerce platform

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Weak economy a drain on apparel and footwear sales

Fast fashion continues to make headway

Local players maintain lead with value proposition

Merger offers hope for strong growth in internet retailing

Small improvement predicted as retailers focus on online sales

MARKET DATA

DEFINITIONS

SOURCES

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