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Country Report

Womenswear in

Womenswear in South Africa

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The anaemic economic environment leads to lower value growth

Challenging macroeconomic factors resulted in lower current value growth for womenswear in 2017. The retail environment was characterised by frequent price promotions to drive volume sales.

Private label may have potential

Local retailers such as Edgars are consolidating their private label offering, as these products offer higher profit margins compared with licensed international brands. Edgars opened its first Kelso store in late 2016.

E-commerce is on the rise – local retailers invest heavily

More retailers have realised the importance of omnichannel retailing, and are investing heavily in developing user-friendly e-commerce sites. Internet retailing has been on the rise locally, especially amongst middle- and high-income younger consumers.

COMPETITIVE LANDSCAPE

Truworths maintains its lead in womenswear, despite losing share

Truworths Group led womenswear in value terms in 2017, although this local player saw a decline in its share. The retailer is present in the market with brands such as Truworths, Daniel Hechter, Identity and Inwear, amongst others.

International brands consolidate in the local market

Perceived to be superior quality and trendier, international brands such as Zara, H&M, Cotton On and Forever 21 have been gaining share at the expense of local players. Whilst on the one hand, many international players are expanding their coverage nationwide, brands such as Mango have exited the market, as the national distributor decided it was not profitable to maintain its operations locally.

Local designers collaborate with local retailers

Local retailers such as Woolworths and Edgars are partnering with local designers and commercially supporting them by stocking their capsule collections in their stores. This in turn provides the local designers with visibility and a platform to showcase their products, whilst at the same time allowing these retailers to diversify their product offering.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

The anaemic economic environment leads to lower value growth

Private label may have potential

E-commerce is on the rise – local retailers invest heavily

COMPETITIVE LANDSCAPE

Truworths maintains its lead in womenswear, despite losing share

International brands consolidate in the local market

Local designers collaborate with local retailers

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The anaemic economic environment leads to lower value growth

Private label may have potential

E-commerce is on the rise – local retailers invest heavily

COMPETITIVE LANDSCAPE

Truworths maintains its lead in womenswear, despite losing share

International brands consolidate in the local market

Local designers collaborate with local retailers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

The anaemic economic environment leads to lower value growth

Private label may have potential

E-commerce is on the rise – local retailers invest heavily

COMPETITIVE LANDSCAPE

Truworths maintains its lead in womenswear, despite losing share

International brands consolidate in the local market

Local designers collaborate with local retailers

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

The challenging economic environment adversely impacts apparel and footwear

International brands exit the market and local retailers focus on private label

Retailers focus on the basics to drive footfall into bricks-and-mortar stores

Online sales are growing, but the strong mall culture dominates fashion retail

Macroeconomic factors and regulatory changes will impact apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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