An increasing number of South African females have voiced their opinions on various social media platforms, claiming that various fashion retailers in the country do not cater for the average consumer’s physique. It has been noted that imported womenswear tends to focus on catering for the average Western female instead.
During the pandemic, many white-collar employees were able to work remotely, fuelling demand for activewear or “athleisure”, featuring comfortable apparel deemed to be comfortable to wear whilst working from home. Once pandemic-related restrictions were eased in South Africa, many companies shifted to a hybrid working model, enabling employees to continue working remotely for part of the week.
Many local consumers are becoming increasingly aware of the potential negative implications that fast fashion can have on the environment, encouraging retailers to incorporate more sustainable fashion options in their stores. Increasing awareness of sustainability issues is contributing to one of the main reasons some consumers support certain brands or retailers over others.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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