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Country Report

Womenswear in

Womenswear in South Africa

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retailers forced to offer frequent price promotions against gloomy economic backdrop

Despite seeing slight economic improvements in 2019, South Africa continues to face economic problems, with low incomes and high unemployment. This continues to negatively impact womenswear, which registered a decline in retail volume terms in 2019.

Demand for affordability and debt problems boost economy outlets

Due to the country’s ongoing economic weakness, consumers continued to seek value for money at the end of the review period with international fast fashion retailers such as H&M gaining share as a result. Local players also turned their attention towards affordable fashion with Edcon for example opening its first store for its Kelso private label range during the review period.

Celebrity fashion trends continue to drive sales, especially among young consumers

Fashion trends are often inspired by international or local celebrities’ clothing and remain a main driver of purchasing decisions, shaping the styles that young consumers in particular prefer. These influence the clothing styles and colours popular within womenswear.

COMPETITIVE LANDSCAPE

Leader Truworths struggles while Pepkor gains share thanks to affordable fashion options

Truworths retained its lead in womenswear in 2019 despite continuing to lose value share. This local company offers the Truworths, Daniel Hechter, Identity and Inwear brands within womenswear, with its main target audience being young mid- to high-income consumers.

Edcon’s financial struggles could impact forecast period share

Edcon has been in a financial struggle for several years, since selling its womenswear chain Legit in 2017. The company’s situation financial situation worsened further towards the end of the review period and the group is struggling to maintain profits.

Global fast fashion brands pile pressure on home-grown players

Having only entered South Africa in 2015, H&M has rapidly grown to prominence in womenswear, registering the most dynamic growth rate of the top 10 players in 2019 in current value terms. Fast fashion is increasingly popular in South Africa with consumers appreciating the wide choice and fashionable items that are available at affordable prices.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Retailers forced to offer frequent price promotions against gloomy economic backdrop

Demand for affordability and debt problems boost economy outlets

Celebrity fashion trends continue to drive sales, especially among young consumers

COMPETITIVE LANDSCAPE

Leader Truworths struggles while Pepkor gains share thanks to affordable fashion options

Edcon’s financial struggles could impact forecast period share

Global fast fashion brands pile pressure on home-grown players

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic constraints hinder sales as many struggle to access credit

Price promotions put pressure on margins

Local leaders under fire, facing competition from fast fashion and low-priced imports

E-commerce grows from low base but store presence remains important

Slightly stronger growth ahead but price-sensitivity will persist

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retailers forced to offer frequent price promotions against gloomy economic backdrop

Demand for affordability and debt problems boost economy outlets

Celebrity fashion trends continue to drive sales, especially among young consumers

COMPETITIVE LANDSCAPE

Leader Truworths struggles while Pepkor gains share thanks to affordable fashion options

Edcon’s financial struggles could impact forecast period share

Global fast fashion brands pile pressure on home-grown players

Samples

Overview

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Table of Contents

Womenswear in South Africa - Category analysis

HEADLINES

PROSPECTS

Retailers forced to offer frequent price promotions against gloomy economic backdrop

Demand for affordability and debt problems boost economy outlets

Celebrity fashion trends continue to drive sales, especially among young consumers

COMPETITIVE LANDSCAPE

Leader Truworths struggles while Pepkor gains share thanks to affordable fashion options

Edcon’s financial struggles could impact forecast period share

Global fast fashion brands pile pressure on home-grown players

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic constraints hinder sales as many struggle to access credit

Price promotions put pressure on margins

Local leaders under fire, facing competition from fast fashion and low-priced imports

E-commerce grows from low base but store presence remains important

Slightly stronger growth ahead but price-sensitivity will persist

MARKET DATA

DEFINITIONS

SOURCES

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