During the long periods of home seclusion during the COVID-19 pandemic, many consumers, female and male, realised that they owned more items of clothing than they needed. The realisation that they can live their lives with a lot fewer pieces of apparel is set to continue to impact purchasing decisions in womenswear in the forecast period.
As “buy less, wear more” trend is expected to grow as a trend, more owners of non-luxury brands are predicted to offer premium or affordable luxury lines in womenswear. For example, Yargici Konfeksiyon Ihracat ve Ticaret has already introduced its Yargici Premium Essentials Collection.
Artificial intelligence (AI) is transforming the fashion and textile industries. From data analysis and personalised marketing to smart manufacturing, design and sustainability, AI is expected to play a crucial role in shaping developments and prospects in areas like trend forecasting, automated design tools, quality control and intelligent textiles.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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