Womenswear is expected to continue to bounce back from the COVID-19-induced slump during the forecast period. As consumers return more fully to the workplace and to socialising outside the home, as well as to travelling, demand for womenswear is predicted to increase.
As the country emerges from the pandemic, companies are expected to invest more in digital stores to resist the ongoing encroachment of e-commerce in womenswear, as well as to encourage consumers to spend more time in physical stores. In order to enhance the shopping experience, players are set to establish kiosks or touch screens to make it quicker, easier and safer to purchase items.
Sustainability will continue to be a key trend over the forecast period, as consumers increasingly seek out purpose-driven brands that are in alignment with their environmental values. In keeping with this trend, demand for second-hand clothing is also likely to increase, thereby presenting a challenge for manufacturers.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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