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Womenswear in Turkey

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Womenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Womenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Womenswear in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Womenswear in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Womenswear in Turkey?
  • Where is future growth expected to be most dynamic?

Womenswear in Turkey - Category analysis

KEY DATA FINDINGS

“Revenge shopping” boosts the performance of womenswear as shops reopen following lockdown
Rebound in tourist shopping benefits category performance
Back to office spurs sales of smart professional attire like dresses and skirts
Investments in digitalisation and new technology to improve in-store experience
Safety-first approach set to limit shopping experience in the short term
New brand strategies aim to create synergies
Table 1 Sales of Womenswear by Category: Volume 2016-2021
Table 2 Sales of Womenswear by Category: Value 2016-2021
Table 3 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 4 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Womenswear: % Value 2017-2021
Table 6 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 7 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 9 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 13 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 14 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 15 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 16 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Apparel and Footwear in Turkey - Industry Overview

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 19 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 20 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 25 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Womenswear

  • Women's Nightwear
      • Economy Women's Jeans
      • Standard Women's Jeans
      • Premium Women's Jeans
      • Super Premium Women's Jeans
      • Women's Dresses
      • Women's Jackets and Coats
      • Women's Jumpers
      • Women's Leggings
      • Women's Shirts and Blouses
      • Women's Shorts and Trousers
      • Women's Skirts
      • Women's Suits
      • Women's Tops
      • Other Women's Outerwear
  • Women's Swimwear
  • Women's Underwear

Womenswear

This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Womenswear research and analysis database.

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