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Country Report

Womenswear in

Womenswear in Israel

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion trend in 2020 results in reduced demand for womenswear

Womenswear experienced significant declining demand across the category as a result of the pandemic in Israel and the government’s response in terms of a strict lockdown introduced in March 2020 in an effort to control the spread of the virus. This included the promotion of remote working wherever possible, the closure of schools, and restrictions on movement outside of the home, while only those businesses and retailers deemed essential such as grocery retailers and chemists/pharmacies were permitted to trade.

E-commerce able to capitalise on closure of non-essential retailers

Womenswear was already a mature category prior to the emergence of the pandemic, saturated with a high number of brands, with small local players under increasing pressure due to an appreciation of global names as a result of more frequent foreign travel, and the growing adoption of e-commerce. While local players marginally benefited from the fact that most Israelis were unable to travel abroad during 2020, this did not change the general trend that Israeli women are seeking lower prices and a wider range of options.

Fox under pressure from smaller players and pure e-commerce players in 2020

Fox Wizel Ltd retained its overall leadership of womenswear in 2020, offering a wide variety of brands covering both its own labels Fox and Yanga, in addition to distributing global names such as American Eagle and Mango, whilst also running successful e-commerce store Terminal X. Nevertheless, already losing value share to smaller players under “others”, Fox continued to lose ground and sales due to an increasingly tough trading environment in 2020, which has seen many companies struggling to survive, although the leader has been somewhat bolstered by its strong online presence online.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Israel?
What are the major brands in Israel?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Israel - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend in 2020 results in reduced demand for womenswear

E-commerce able to capitalise on closure of non-essential retailers

Fox under pressure from smaller players and pure e-commerce players in 2020

RECOVERY AND OPPORTUNITIES

Marginal upturn in demand from 2021 but mature womenswear will struggle to recover to pre-pandemic levels

Players likely to review concepts and adjust to global trends

Millennials to become increasingly attractive target audience

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Israel - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

Megatrends

Country Report

Womenswear in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion trend in 2020 results in reduced demand for womenswear

E-commerce able to capitalise on closure of non-essential retailers

Fox under pressure from smaller players and pure e-commerce players in 2020

Samples

Overview

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Table of Contents

Womenswear in Israel - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend in 2020 results in reduced demand for womenswear

E-commerce able to capitalise on closure of non-essential retailers

Fox under pressure from smaller players and pure e-commerce players in 2020

RECOVERY AND OPPORTUNITIES

Marginal upturn in demand from 2021 but mature womenswear will struggle to recover to pre-pandemic levels

Players likely to review concepts and adjust to global trends

Millennials to become increasingly attractive target audience

CATEGORY DATA

Apparel and Footwear in Israel - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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