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Learn moreFeb 2020
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Womenswear has reached a high saturation point in Israel, which is resulting in slower growth overall. Some sub-categories are in negative growth figures in 2019, and the positive growth shown in others is relatively small.
Whilst womenswear (and fashion in general) is seeing restrictions from high costs, increasing online competition, intense price competition from overseas and the strength of big chains, all causing the smaller brands to close down, there is still scope for innovation and growth within modest apparel within womenswear. The consumer audience for modest womenswear is very specific, yet wide ranged and lacking in variety.
Locally-produced apparel is facing competition from both online and global players, due to the rise in low-cost travel which has grown in recent years since the implementation of the Open Skies Agreement in 2013. Flight prices have plummeted, allowing more consumers to travel abroad more frequently.
Fox Wizel Ltd continues to lead the fragmented womenswear category in 2019, thanks to the player offering a wide variety of well-known brands including American Eagle Outfitters, Mango, Yanga, and Sack’s, along with its more basic Fox brand. Fox Wizel is able to frequently promote its brand and invest in store upgrades, and the player puts great emphasis on providing consumers with a notable shopping experience.
Ladila Online Ltd, an online website for womenswear, presents an interesting concept. Ladila Online was bought by Castro Model Ltd in 2018, after Fox Wizel had launched Terminal X.
As can be seen from the above trends, online platforms look set to continue gaining popularity with both consumers and retailers. E-commerce is expected to continue rising over the forecast period, as online shopping is very convenient for consumers and has become more accessible in recent years, with a higher number of websites and brands available via internet retailing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Israel market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.