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Country Report

Womenswear in

Womenswear in Argentina

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decline in womenswear as the pandemic decimates demand due to lockdown, home seclusion and few social occasions

Womenswear registered a decline in value sales in 2020 as a consequence of the pandemic, which came on the back of the economic crisis in the country. Physical stores remained closed for several months while shopping centres in Buenos Aires closed for the majority of the year.

Women’s leggings benefits from demand for comfortable clothing

Since March 2020, the majority of workplaces closed in Argentina including offices and shopping centres with a ban on social gatherings. As consequence, women's suits and women's dresses registered the worst performances in 2020.

Strong uplift for e-commerce as players invest in this channel

E-commerce registered a strong increase during 2020 boosted by the pandemic. Several companies anticipated the launch of the e-commerce channel due to the prolonged closure of bricks and mortar stores.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline in womenswear as the pandemic decimates demand due to lockdown, home seclusion and few social occasions

Women’s leggings benefits from demand for comfortable clothing

Strong uplift for e-commerce as players invest in this channel

RECOVERY AND OPPORTUNITIES

Resurgence for womenswear though focus on low cost will deter higher-end brands

Government scheme helps to resuscitate spending on womenswear

Economic climate in Argentina deters new players from making an entrance

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in The Americas – 2020

Megatrends

Country Report

Womenswear in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decline in womenswear as the pandemic decimates demand due to lockdown, home seclusion and few social occasions

Women’s leggings benefits from demand for comfortable clothing

Strong uplift for e-commerce as players invest in this channel

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline in womenswear as the pandemic decimates demand due to lockdown, home seclusion and few social occasions

Women’s leggings benefits from demand for comfortable clothing

Strong uplift for e-commerce as players invest in this channel

RECOVERY AND OPPORTUNITIES

Resurgence for womenswear though focus on low cost will deter higher-end brands

Government scheme helps to resuscitate spending on womenswear

Economic climate in Argentina deters new players from making an entrance

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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