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Country Report

Womenswear in

Womenswear in Argentina

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Leggings gains ground on jeans with its greater variety of colours and lower prices

Leggings have achieved an increasingly important space in women's dressing rooms. Argentinians are attracted to leggings because they are more comfortable than jeans; besides that, they have a great variety of colours, images, prints and especially very cheap prices.

Buying abroad is no longer attractive

During 2016 and 2017 there was a boom of Argentinians traveling abroad, mainly to Santiago de Chile and Miami, to buy apparel and footwear. The exchange rate favoured traveling and buying out of the country since prices in dollars were much cheaper than in Argentina.

Volume sales fall for the third consecutive year

Retail volume sales of womenswear decreased for the third year in a row in 2018. The economic crisis has had a very negative impact on sales, which fell in 2018 due to the sharp contraction in real wages and the increase in unemployment.

COMPETITIVE LANDSCAPE

Rapsodia changes hands and bets on globalisation

At the beginning of 2017, a joint venture between Grupo de Narváez and L Catterton acquired the brand Rapsodia, one of the most important womenswear brands in Argentina. The Rapsodia brand was born in Argentina in 1999 and is currently available in six countries in Latin America (Argentina, Uruguay, Chile, Paraguay, Colombia and Mexico).

Women drive sales over the internet

Internet retailing is a channel that is strongly expanding, boosted mainly by women. According to the Argentine Chamber of Electronic Commerce, apparel and footwear are amongst the main products that women buy online, unlike men, who have amongst their main preferences other items such as tools and technology products.

International brands take time to enter the country

The economic crisis is delaying the arrival of international apparel and footwear companies to Argentina. According to industry sources, many companies are waiting for the presidential elections of 2019 before investing in the country.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Leggings gains ground on jeans with its greater variety of colours and lower prices

Buying abroad is no longer attractive

Volume sales fall for the third consecutive year

COMPETITIVE LANDSCAPE

Rapsodia changes hands and bets on globalisation

Women drive sales over the internet

International brands take time to enter the country

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales fall for the third year in a row

Purchases abroad are in the past

Companies replace national production with imports

Strong expansion of internet retailing channel

A favourable horizon, albeit with some clouds

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Leggings gains ground on jeans with its greater variety of colours and lower prices

Buying abroad is no longer attractive

Volume sales fall for the third consecutive year

COMPETITIVE LANDSCAPE

Rapsodia changes hands and bets on globalisation

Women drive sales over the internet

International brands take time to enter the country

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Leggings gains ground on jeans with its greater variety of colours and lower prices

Buying abroad is no longer attractive

Volume sales fall for the third consecutive year

COMPETITIVE LANDSCAPE

Rapsodia changes hands and bets on globalisation

Women drive sales over the internet

International brands take time to enter the country

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales fall for the third year in a row

Purchases abroad are in the past

Companies replace national production with imports

Strong expansion of internet retailing channel

A favourable horizon, albeit with some clouds

MARKET DATA

DEFINITIONS

SOURCES

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