Recent increases in average current unit prices in womenswear have outstripped inflation. This is partly due to a lack of stock because of a shortage of raw materials and personnel.
E-commerce is becoming increasingly relevant in apparel categories in Argentina, and this is expected to continue across the forecast period. As well as building momentum during the pandemic, the online channel is seeing greater investment from brands in the form of advertisements on social media networks, mailing lists, offering special promotions and the ability to communicate with an online sales adviser.
The presence of international womenswear brands will remain small over the forecast period, and there will be little incentive for new players to enter the category. In addition to the economic fallout from the pandemic, ongoing capital control policies will discourage foreign investment.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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