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Country Report

Womenswear in

Womenswear in Argentina

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic conditions adversely impact demand

Sales of womenswear registered a poor performance in volume terms over 2018 and 2019 because of the economic crisis. Prices of womenswear increased below general inflation because companies were overstocked.

Leggings remain popular due to cost and variety

Women's leggings registered the best performance during 2019. This is because they represent a cheaper alternative to shorts, trousers or jeans.

E-commerce gains traction thanks to convenience, range and price

E-commerce registered a continued strong increase in value sales at the end of the review period. Companies focused on e-commerce, with the development of new websites, and also implemented a wide variety of discounts and promotions.

COMPETITIVE LANDSCAPE

H&M enters Argentina, but does not open its own outlets in order to control costs

Despite the economic crisis and poor sales performance, key international brands for women started operations in Argentina during 2019. These included Victoria’s Secret and H&M, although in this case H&M does not have its own outlets, due to the costs associated with importing products: H&M manufactures all its garments in Asia, and its business depends on importing quickly and easily.

Bankruptcies loom as banks withdraw credit following economic crisis

Some companies are seriously affected by the economic crisis and experiencing financial problems. Companies facing particular financial distress are Engrama SA (Ayres), Mil Cien SA (AY Not Dead), Big Bloom SA (Cook, Wanama).

Complex environment remains unappealing to potential new entrants

The economic crisis is delaying the entry of more international apparel and footwear companies to Argentina. Uncertainty regarding the presidential elections, inflation rates of over 40%, increased unemployment, contraction of the economy, and an interest rate that exceeds 70%, make this a particularly challenging environment.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Economic conditions adversely impact demand

Leggings remain popular due to cost and variety

E-commerce gains traction thanks to convenience, range and price

COMPETITIVE LANDSCAPE

H&M enters Argentina, but does not open its own outlets in order to control costs

Bankruptcies loom as banks withdraw credit following economic crisis

Complex environment remains unappealing to potential new entrants

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Impact of economic crisis remains in evidence in 2019, but there are signs of recovery

Companies reluctant to raise prices as they seek to maintain volume demand

Government strategy offers interest-free payment option to consumers to stimulate purchases

E-commerce gains traction as players invest, and consumers value convenience and price

Brighter outlook for apparel in Argentina over forecast period as economy recovers and dress codes change

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic conditions adversely impact demand

Leggings remain popular due to cost and variety

E-commerce gains traction thanks to convenience, range and price

COMPETITIVE LANDSCAPE

H&M enters Argentina, but does not open its own outlets in order to control costs

Bankruptcies loom as banks withdraw credit following economic crisis

Complex environment remains unappealing to potential new entrants

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Overview

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Table of Contents

Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Economic conditions adversely impact demand

Leggings remain popular due to cost and variety

E-commerce gains traction thanks to convenience, range and price

COMPETITIVE LANDSCAPE

H&M enters Argentina, but does not open its own outlets in order to control costs

Bankruptcies loom as banks withdraw credit following economic crisis

Complex environment remains unappealing to potential new entrants

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Impact of economic crisis remains in evidence in 2019, but there are signs of recovery

Companies reluctant to raise prices as they seek to maintain volume demand

Government strategy offers interest-free payment option to consumers to stimulate purchases

E-commerce gains traction as players invest, and consumers value convenience and price

Brighter outlook for apparel in Argentina over forecast period as economy recovers and dress codes change

MARKET DATA

DEFINITIONS

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