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Country Report

Womenswear in

Womenswear in Argentina

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low prices are not enough to boost sales of womenswear

During 2017, womenswear price increases were lower than general inflation. Despite this effective reduction in prices, the fall in sales of womenswear in volume terms was even greater than in 2016.

Because of the crisis, non-core products perform poorly

Faced with the economic crisis, those products considered not basic to Argentinian consumers performed particularly poorly. In this category are women's nightwear and women's swimwear, which saw the worst performances in volume terms in 2017.

Argentinians prefer to buy abroad for greater variety and lower prices

Many Argentinians with medium and high purchasing power prefer to buy abroad, attracted by the low prices and the greater variety of brands. Santiago de Chile, in particular, has become the new shopping paradise for Argentinians.

COMPETITIVE LANDSCAPE

Franchising grows at the expense of company owned stores

During 2016 and 2017, many companies decided to reduce the number of company owned stores and promote franchises. This strategic change allowed chains to improve profitability somewhat and reduce short-term financing needs, in a context of falling sales.

Significant decrease in profit margins

In both 2016 and 2017, companies saw a sharp decline in their profit margins, as a result of price increases that were well below rises in costs. The decision of the major womenswear companies was to raise prices as little as possible so as not to further weaken the fragile demand.

Waiting for the arrival of new brands

The better investment context and the end of import barriers will favour the arrival of new brands in Argentina in the forecast period. Many brands favoured by Argentinians which are available in neighbouring countries will be considering entering the country in the early years of the forecast period.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Low prices are not enough to boost sales of womenswear

Because of the crisis, non-core products perform poorly

Argentinians prefer to buy abroad for greater variety and lower prices

COMPETITIVE LANDSCAPE

Franchising grows at the expense of company owned stores

Significant decrease in profit margins

Waiting for the arrival of new brands

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales continue to fall due to the economic context

For better prices and variety Argentinians buy abroad

Companies invest and new brands are established in the country

Internet retailing continues to grow

A more favourable and competitive horizon

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low prices are not enough to boost sales of womenswear

Because of the crisis, non-core products perform poorly

Argentinians prefer to buy abroad for greater variety and lower prices

COMPETITIVE LANDSCAPE

Franchising grows at the expense of company owned stores

Significant decrease in profit margins

Waiting for the arrival of new brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Argentina - Category analysis

HEADLINES

PROSPECTS

Low prices are not enough to boost sales of womenswear

Because of the crisis, non-core products perform poorly

Argentinians prefer to buy abroad for greater variety and lower prices

COMPETITIVE LANDSCAPE

Franchising grows at the expense of company owned stores

Significant decrease in profit margins

Waiting for the arrival of new brands

CATEGORY DATA

Apparel and Footwear in Argentina - Industry Overview

EXECUTIVE SUMMARY

Sales continue to fall due to the economic context

For better prices and variety Argentinians buy abroad

Companies invest and new brands are established in the country

Internet retailing continues to grow

A more favourable and competitive horizon

MARKET DATA

DEFINITIONS

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