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Country Report

Womenswear in

Womenswear in the Netherlands

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improving economic conditions consolidate return to retail value growth in 2019

Womenswear registered its first retail current value sales growth rates of the review period in 2018 and 2019. As economic conditions improved, Dutch women were more confident about purchasing new and higher-priced products.

Fast fashion brands satisfy price and style needs to retain consumer loyalty

Various womenswear players point to the rising interest in sustainability among Dutch consumers. This is leading to some resistance towards fast fashion players, which are often perceived to produce unsustainable clothing in terms of production processes, materials used and labour conditions.

Players incorporate sustainability into production strategies to tap into growing trend

Sustainability is having an increasing influence on the production of apparel in the Netherlands. Large international players are developing sustainability policies, with some promoting their Corporate Social Responsibility (CSR) programmes both in-store and via e-commerce.

COMPETITIVE LANDSCAPE

Primark leads despite sustainability trend and competition from more upmarket rivals

The competition is intensifying in womenswear in the Netherlands, with many companies coming to the fore, while others experience financial difficulties. While the negative perception of fast fashion is growing among the Dutch population, due to increasing concerns about sustainability and climate change, fast fashion players continued to lead womenswear in 2019.

Gerry Weber uses price promotions to boost consumer traffic and sales

Gerry Weber, a women’s apparel player from Germany, experienced financial problems in 2018. While this led to the closure of stores and filing for delay in payments, the company performed better in the Netherlands, especially in women’s jeans.

E-commerce surges by offering convenience, wide selections and competitive prices

In 2019, apparel, including womenswear, in the Netherlands saw many traditional retail organisations and concepts file for bankruptcy, such as Fred de la Bretoniere, Sissy Boy, Cool Cat Fashion, Loom & Lace and Supertrash. Due to changes in apparel purchasing habits, more traditional store-based retailers are finding it increasingly difficult to compete with the rise in number and popularity of e-commerce webshops and purchasing portals.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Netherlands?
What are the major brands in Netherlands?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Improving economic conditions consolidate return to retail value growth in 2019

Fast fashion brands satisfy price and style needs to retain consumer loyalty

Players incorporate sustainability into production strategies to tap into growing trend

COMPETITIVE LANDSCAPE

Primark leads despite sustainability trend and competition from more upmarket rivals

Gerry Weber uses price promotions to boost consumer traffic and sales

E-commerce surges by offering convenience, wide selections and competitive prices

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improving economic conditions consolidate return to retail value growth in 2019

Fast fashion brands satisfy price and style needs to retain consumer loyalty

Players incorporate sustainability into production strategies to tap into growing trend

COMPETITIVE LANDSCAPE

Primark leads despite sustainability trend and competition from more upmarket rivals

Gerry Weber uses price promotions to boost consumer traffic and sales

E-commerce surges by offering convenience, wide selections and competitive prices

Samples

Overview

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Table of Contents

Womenswear in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Improving economic conditions consolidate return to retail value growth in 2019

Fast fashion brands satisfy price and style needs to retain consumer loyalty

Players incorporate sustainability into production strategies to tap into growing trend

COMPETITIVE LANDSCAPE

Primark leads despite sustainability trend and competition from more upmarket rivals

Gerry Weber uses price promotions to boost consumer traffic and sales

E-commerce surges by offering convenience, wide selections and competitive prices

CATEGORY DATA

Apparel and Footwear in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Higher value growth as robust economy boosts sales of sporty and quality products

Sustainability an ever important factor for players and consumers

Local players look to social media and sustainability to carve out a niche

Younger consumers push stronger e-commerce and omnichannel strategies

Key trends set to accelerate and stimulate retail volume and current value growth

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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