Womenswear saw a decline in current value terms in 2020. The mandated closure of shopping malls and retail stores during the first two quarters of the year negatively affected womenswear sales.
The pandemic has generated further momentum for the already rapidly growing e-commerce channel in womenswear in Egypt. This is due to its high degree of convenience, wide reach, and the variety of products on offer.
The womenswear environment is highly fragmented, with a large number of companies and brands present. The product area is led by Azadea Group and Ra Sports, which are the only players to hold value share in whole numbers.
Womenswear is expected to witness a recovery in 2021 in current value terms as the economy stabilises after the IMF approved a 12 month Stand-By-Arrangement in July 2020 that aims to help Egypt cope with challenges COVID-19 engendered. Companies are anticipated to continue to offer promotions and discounts to encourage purchases.
While the economic environment is anticipated to stabilise in 2021, consumers will nonetheless remain price-conscious. The review period saw women reduce their propensity to buy clothes at any time, and limit purchases mainly to sales seasons.
Throughout 2020, more and more brands in womenswear have, in response to the lockdown, extended their collection with more casual and comfortable home wear. As remote work will become more and more common over the forecast period, even after the pandemic has subsided, it is anticipated that such collections will do well.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Womenswear research and analysis database.
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