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Country Report

Womenswear in

Womenswear in Egypt

23 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Egyptian stores start selling womenswear in instalments

Egypt’s recession is spilling over into womenswear and a plunge in sales is set to cast a negative shadow over the whole apparel industry. Many ready-to-wear retailers are seeking unconventional solutions to save the category from losses resulting from high prices brought about by the sky-rocketing inflation.

Import controls have positive effect on local production

Since 2016, the government has striven to reduce imported womenswear and thus help local production flourish; in October 2017, the Minister of Commerce and Industry announced that Egypt's imports of ready-made garments fell by 55% from January to August 2017. The government controls and the high cost of imports due to currency flotation led womenswear imports to decline.

Some forced to forego new womenswear and head to second-hand markets

Given the tough economic conditions and the high inflation that has reduced the spending power of poor people in Egypt, and according to recent reports of the Department of Ready Made Garments in the Chamber of Commerce, the volume of second-hand clothing trade now exceeds 40% of the approximately EGP20 billion Egyptian clothing market. Of the EGP8 billion spent on second-hand clothing 80% was reportedly for womenswear.

COMPETITIVE LANDSCAPE

Ra sport continues to lead in womenswear

Ra Sport continued to lead in womenswear in 2017. Although the company’s strongest presence is in sportswear, its brands have a separate line dedicated to fashion wear.

Local brands are stealing shares from global brands

Global brands have been struggling with continuously falling demand since the flotation of the Egyptian pound in November 2016, prompting shoppers that used to prefer global brands to seek locally produced goods for their competitive prices. In fact, the Egyptian pound flotation and subsequent tariff increases on more than 300 imported goods have seriously damaged importers whilst enabling local manufacturers to flourish.

Online shopping is expanding

Internet retailing is the most active distribution channel in Egypt though both websites and social media platforms. Women are the major clients for online retailers; they are busy at work, so online purchasing is more convenient given the wide selection of sizes and prices.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptian stores start selling womenswear in instalments

Import controls have positive effect on local production

Some forced to forego new womenswear and head to second-hand markets

COMPETITIVE LANDSCAPE

Ra sport continues to lead in womenswear

Local brands are stealing shares from global brands

Online shopping is expanding

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Optimism infuses the 2018 economic outlook

Discounting of prices and the battle in low season

Constraints on imported items

There is a global trend towards health and sports-related commodities

Internet retailing generates value growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Egyptian stores start selling womenswear in instalments

Import controls have positive effect on local production

Some forced to forego new womenswear and head to second-hand markets

COMPETITIVE LANDSCAPE

Ra sport continues to lead in womenswear

Local brands are stealing shares from global brands

Online shopping is expanding

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptian stores start selling womenswear in instalments

Import controls have positive effect on local production

Some forced to forego new womenswear and head to second-hand markets

COMPETITIVE LANDSCAPE

Ra sport continues to lead in womenswear

Local brands are stealing shares from global brands

Online shopping is expanding

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Optimism infuses the 2018 economic outlook

Discounting of prices and the battle in low season

Constraints on imported items

There is a global trend towards health and sports-related commodities

Internet retailing generates value growth

MARKET DATA

DEFINITIONS

SOURCES

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