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Country Report

Womenswear in

Womenswear in Egypt

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear growth continues, fuelled by increased spending power, reduced prices, and expansion of both bricks and mortar and e-commerce sales

Womenswear witnessed notable growth in 2019 as some local brands reduced prices. They did this despite the impact on profit margins, in order to attract more consumers and encourage purchases.

Despite greater spending power, women still seek value for money when buying clothes

While women’s spending power is rising, they nonetheless remain price-conscious. 2019 saw women reduce their propensity to buy clothes at any time, and limit purchases mainly to sales seasons.

E-commerce appeals with multiple advantages over bricks and mortar for increasingly time-poor women

E-commerce represented one of the fastest growing channels at the end of the review period. This is due to its high degree of convenience, wide reach, and the variety of products on offer.

COMPETITIVE LANDSCAPE

Womenswear category highly fragmented and competitive, with smaller players gaining share

The womenswear environment is highly fragmented, with a large number of companies and brands present. The category is led by Ra Sports and Azadea Group, which are the only players to hold value share in whole numbers.

Ra Sport leads due to strong international brands, but sees share eroded by smaller counterparts with competitive pricing

Ra Sport Co continued to lead womenswear at the end of the review period, although it saw a slight value share decline in 2019. This occurred as smaller players gained share, offering good quality at appealing prices.

Higher prices for imported products arising from customs rates to benefit local players

The government implemented several restrictions on imports of womenswear towards the end of the review period. It originally set a monthly fixed customs exchange rate in January 2017, following the floatation of the Egyptian pound in November 2016.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Womenswear growth continues, fuelled by increased spending power, reduced prices, and expansion of both bricks and mortar and e-commerce sales

Despite greater spending power, women still seek value for money when buying clothes

E-commerce appeals with multiple advantages over bricks and mortar for increasingly time-poor women

COMPETITIVE LANDSCAPE

Womenswear category highly fragmented and competitive, with smaller players gaining share

Ra Sport leads due to strong international brands, but sees share eroded by smaller counterparts with competitive pricing

Higher prices for imported products arising from customs rates to benefit local players

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Womenswear growth continues, fuelled by increased spending power, reduced prices, and expansion of both bricks and mortar and e-commerce sales

Despite greater spending power, women still seek value for money when buying clothes

E-commerce appeals with multiple advantages over bricks and mortar for increasingly time-poor women

COMPETITIVE LANDSCAPE

Womenswear category highly fragmented and competitive, with smaller players gaining share

Ra Sport leads due to strong international brands, but sees share eroded by smaller counterparts with competitive pricing

Higher prices for imported products arising from customs rates to benefit local players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Womenswear growth continues, fuelled by increased spending power, reduced prices, and expansion of both bricks and mortar and e-commerce sales

Despite greater spending power, women still seek value for money when buying clothes

E-commerce appeals with multiple advantages over bricks and mortar for increasingly time-poor women

COMPETITIVE LANDSCAPE

Womenswear category highly fragmented and competitive, with smaller players gaining share

Ra Sport leads due to strong international brands, but sees share eroded by smaller counterparts with competitive pricing

Higher prices for imported products arising from customs rates to benefit local players

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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