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Country Report

Womenswear in

Womenswear in Egypt

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing sees rapid growth in womenswear

As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it comes to key categories such as womenswear.

Growth in womenswear experiences a slowdown

Although womenswear registered strong current value growth in 2018, the volume performance was mixed, with some categories registering modest growth, and others registering a slight decline. Growth in retail value terms in 2018 was largely impacted by two opposite forces in most categories: stagnation in retail volume sales, coupled with higher unit prices.

Trade policies favour local production

The government implemented several restrictions on the import of womenswear over the last year. It originally began setting a monthly fixed customs exchange rate in January 2017, following the flotation of the Egyptian pound in November 2016.

COMPETITIVE LANDSCAPE

Womenswear remains strongly fragmented

Share in womenswear is highly fragmented amongst a large number of companies and brands; most notable of which are Ra Sports, Azadea Group and SAS-Egypt. The fragmentation of the category has engendered fierce competition between companies; thus, promotion has become a critical factor for all companies to compete.

Ra Sports leads womenswear

Ra Sport led womenswear in value terms in 2018, registering a consistently higher value share than that of its nearest competitor, Azadea Group. Ra Sport’s adidas brand is a global name in women’s sportswear, recognised both internationally and locally for its high quality, despite its high prices.

Local brands are strengthening their positions

As the country continued to adjust after the economic turbulence that resulted from the devaluation of the Egyptian pound at the end of 2016, women continued to look for cheaper local alternatives to replace multinational brands with much higher unit prices. In women’s outerwear, Rojada was able to increase its share in 2018.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Internet retailing sees rapid growth in womenswear

Growth in womenswear experiences a slowdown

Trade policies favour local production

COMPETITIVE LANDSCAPE

Womenswear remains strongly fragmented

Ra Sports leads womenswear

Local brands are strengthening their positions

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing sees rapid growth in womenswear

Growth in womenswear experiences a slowdown

Trade policies favour local production

COMPETITIVE LANDSCAPE

Womenswear remains strongly fragmented

Ra Sports leads womenswear

Local brands are strengthening their positions

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Womenswear in Egypt - Category analysis

HEADLINES

PROSPECTS

Internet retailing sees rapid growth in womenswear

Growth in womenswear experiences a slowdown

Trade policies favour local production

COMPETITIVE LANDSCAPE

Womenswear remains strongly fragmented

Ra Sports leads womenswear

Local brands are strengthening their positions

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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