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Country Report

Womenswear in

Womenswear in the US

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Social media adds on-platform shopping features, spurring online sales

Despite the slow growth of womenswear in 2019, online sales continued to set the pace. As millennial and Generation Z consumers increase their spending power and have a powerful influence, they are increasingly shopping online through their mobile devices.

Womenswear turns its attention towards slow fashion

On the back of environmentally-conscious consumerism, womenswear has turned its attention towards slow fashion. Brands such as Everlane and Reformation have integrated sustainability into their core brand objectives and offer products that are made using sustainable processes and materials.

The industry takes a big step towards size inclusivity

With the body positivity movement, more and more brands and retailers are making size inclusivity efforts. Brands such as J Crew, Loft and Anthropologie have launched their first plus-size collections, while Old Navy has brought back its plus-size collection to select Gap stores, having previously been only available online.

COMPETITIVE LANDSCAPE

Victoria’s Secret struggles to stay relevant with today’s consumers

The leading women’s underwear brand, Victoria’s Secret, has struggled amid falling sales. In addition to the rapidly changing retail environment and declining store traffic, many of the brand’s values no longer resonate with today’s consumers in the era of #MeToo.

American fast fashion retailer Forever 21 files for bankruptcy

The American fast fashion retailer, Forever 21, filed for bankruptcy in September 2019. The retailer has struggled with declining foot traffic to shopping centres as a result of consumers’ migration towards online shopping.

Could the sustainability trend hurt fast fashion brands?

Consumers are increasingly concerned about climate change and other environmental issues, and they have started to think about their clothes and the impact of fashion on the environment. These consumer concerns, along with the rise of criticism over the negative environmental impact of fast fashion, could hurt fast fashion brands as consumers perceive them as highly polluting companies because of their rapid and mass production, distribution and generation of disposable clothes.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in USA?
What are the major brands in USA?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in the US - Category analysis

HEADLINES

PROSPECTS

Social media adds on-platform shopping features, spurring online sales

Womenswear turns its attention towards slow fashion

The industry takes a big step towards size inclusivity

COMPETITIVE LANDSCAPE

Victoria’s Secret struggles to stay relevant with today’s consumers

American fast fashion retailer Forever 21 files for bankruptcy

Could the sustainability trend hurt fast fashion brands?

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Sportswear continues to drive apparel and footwear sales

Sustainability shapes the future of fashion

Nike Inc continues to lead apparel and footwear

Companies increase their investment in digital transformation

Apparel and footwear expects slow and steady growth ahead

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Social media adds on-platform shopping features, spurring online sales

Womenswear turns its attention towards slow fashion

The industry takes a big step towards size inclusivity

COMPETITIVE LANDSCAPE

Victoria’s Secret struggles to stay relevant with today’s consumers

American fast fashion retailer Forever 21 files for bankruptcy

Could the sustainability trend hurt fast fashion brands?

Samples

Overview

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Table of Contents

Womenswear in the US - Category analysis

HEADLINES

PROSPECTS

Social media adds on-platform shopping features, spurring online sales

Womenswear turns its attention towards slow fashion

The industry takes a big step towards size inclusivity

COMPETITIVE LANDSCAPE

Victoria’s Secret struggles to stay relevant with today’s consumers

American fast fashion retailer Forever 21 files for bankruptcy

Could the sustainability trend hurt fast fashion brands?

CATEGORY DATA

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Sportswear continues to drive apparel and footwear sales

Sustainability shapes the future of fashion

Nike Inc continues to lead apparel and footwear

Companies increase their investment in digital transformation

Apparel and footwear expects slow and steady growth ahead

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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