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Country Report

Womenswear in

Womenswear in the US

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear grows by attracting consumers with value and experiences

Womenswear enjoyed growth in 2018, due to the strong economy and increased consumer confidence, coupled with ever-increasing ways for women to shop, be it online, in-store, or a combination of the two. However, in a highly fragmented category with strong competition from rapidly growing digital brands and retailers, traditional clothing brands had to find new ways to connect with and earn the business of consumers who increasingly prioritise value and experiences.

Size inclusivity becomes the new norm

Mounting consumer pressure and the realisation of the opportunities in the plus-sized market is leading brands and retailers alike to prioritise size inclusivity by extending size ranges and increasing the availability of plus-sizes online and in-store. For example, after successfully launching the Good American line in stores in autumn 2016, Nordstrom amended its policy to require new brands to offer a wide range of sizes in order to sell through the retailer.

Embracing the circular economy

Offering the opportunity to constantly update one’s wardrobe whilst also cutting down on waste in the fashion industry, women embraced the circular economy in 2018 through participation in both rental services and resale marketplaces. Although believed to be only for special occasions at its launch, Rent the Runway enjoyed continued use throughout the year by its members, allowing it to expand its brand partnerships as women rented across a breadth of product categories.

COMPETITIVE LANDSCAPE

Victoria’s Secret faces criticism and sales slide

After doubling-down on its sex-forward marketing activities in the midst of the #MeToo and body positivity movements, women’s underwear leader Victoria’s Secret continued to lose share in 2018, as it faced competition from the likes of American Eagle’s Aerie and fit- and inclusivity-focused digitally native brands such as ThirdLove and Adore Me. With sales continuing to slide after cutting its swimwear and certain apparel lines in 2016 in order to focus on its core underwear category, the L Brands-owned retailer has since announced it will bring back swimwear in early 2019.

The Gap Inc plans to shutter stores due to a varied performance

The performance of multiband retailer The Gap Inc echoed the US apparel market as a whole in recent years, as its mid-market flagship Gap brand continued to lose share, while its affordable Old Navy brand and women’s athleisure brand Athleta continued to gain share in 2018. As a result, The Gap Inc announced in November 2018 that it would be closing hundreds of its Gap stores, including its Fifth Avenue flagship store in New York City.

Retailers invest in private label

As internet retailing and disruptive new brands continued to grow their shares, multi-brand retailers launched exclusive private label lines in 2018 in order to increase their margins, boost traffic and grow their share of consumers’ wallets. After the successful launch of trendy womenswear line A New Day in 2017, Target continued to launch niche private label lines, such as lifestyle denim brand Universal Thread and Prologue, aimed at working women, in 2018.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in USA?
What are the major brands in USA?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in the US - Category analysis

HEADLINES

PROSPECTS

Womenswear grows by attracting consumers with value and experiences

Size inclusivity becomes the new norm

Embracing the circular economy

COMPETITIVE LANDSCAPE

Victoria’s Secret faces criticism and sales slide

The Gap Inc plans to shutter stores due to a varied performance

Retailers invest in private label

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees a mixed performance as casualisation takes hold

Influencers assert their power

Fierce competitors seek to connect with customers’ values

Internet retailing continues to grow in size and influence

Apparel and footwear is forecast to see slow and steady growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Womenswear grows by attracting consumers with value and experiences

Size inclusivity becomes the new norm

Embracing the circular economy

COMPETITIVE LANDSCAPE

Victoria’s Secret faces criticism and sales slide

The Gap Inc plans to shutter stores due to a varied performance

Retailers invest in private label

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Womenswear in the US - Category analysis

HEADLINES

PROSPECTS

Womenswear grows by attracting consumers with value and experiences

Size inclusivity becomes the new norm

Embracing the circular economy

COMPETITIVE LANDSCAPE

Victoria’s Secret faces criticism and sales slide

The Gap Inc plans to shutter stores due to a varied performance

Retailers invest in private label

CATEGORY DATA

Apparel and Footwear in the US - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees a mixed performance as casualisation takes hold

Influencers assert their power

Fierce competitors seek to connect with customers’ values

Internet retailing continues to grow in size and influence

Apparel and footwear is forecast to see slow and steady growth

MARKET DATA

DEFINITIONS

SOURCES

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