While sales of womenswear delivered a strong recovery in 2021, growth slowed dramatically in 2022, and only slow growth is expected over the forecast period, as surging inflation and other negative economic indicators have already been noticed in 2022, and are expected to continue at least over the next year or two. As women are typically more sensitive to rising prices than men, womenswear is expected to be slightly less dynamic than menswear.
Inclusivity and adaptivity are key areas for innovation for businesses, especially in the US, not just for products and services, but also for marketing and engagement. According to US Census Bureau analysis released in 2022, the overall racial and ethnic diversity of the country has increased since 2010.
Even though the COVID-19 outbreak has highlighted the importance of e-commerce, a physical store-based environment remains important to create direct bonds with consumers. Store-based retailing still dominates, and is expected to continue to dominate US womenswear over the forecast period, while there have been changes in consumers’ in-store shopping motivations.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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