Executive Summary

Mar 2019
PROSPECTS
Genderless fashion arrives

The gender-neutral trend has arrived in the domestic fashion industry. While the unisex collection is nothing innovative in Hong Kong, the “anti-sexual stereotyping” atmosphere that has spread from Western society to the local community is fuelling the trend up once again.

Local perceptions restrict the expansion of lingerie

The social status of Hong Kong women has been constantly high to the extent that they have little intention of buying premium underwear. This has limited the growth of lingerie products.

Korea continues to be the big influencer

Influences from Korea have long persisted in local fashion, and they are expected to continue to lead growth in affordable womenswear. The Korean trend began with millennials and was inherited by Generation Z through Korean television drama and K-pop music.

COMPETITIVE LANDSCAPE
Hot summer heats up women’s swimwear

According to Observatory, 2018 was one of the hottest years in Hong Kong, with one of the hottest May days recorded since 1885. As people try to adapt to the extreme weather, outdoor water sports such as kayaking, junk boating and diving have gained popularity, hence fuelling greater demand for swimwear.

6ixty 8ight leads affordable women’s underwear

Unlike other leading brands in women’s underwear that focus on premium lines, 6ixty 8ight targets teenagers who cannot afford to pay a premium price for underwear but has the need to purchase new underwear on a regular basis. The brand has undergone rapid retail shop expansion since 2015 when the local rental market experienced a slump in prices.

H&M promotes sustainability to improve its image

Suffering from an unpleasant reputation for poor treatment of its workers as well as for having a non-environmentally friendly manufacturing process, fast fashion giant H&M has lost ground in the local market where consumer-awareness of environmental and worker issues has risen. To address its unethical image, H&M has launched a recycling scheme for used clothing in Hong Kong by partnering with the local apparel manufacturer Noveltex.

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Womenswear in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Womenswear in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Womenswear in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Genderless fashion arrives
Local perceptions restrict the expansion of lingerie
Korea continues to be the big influencer

COMPETITIVE LANDSCAPE

Hot summer heats up women’s swimwear
6ixty 8ight leads affordable women’s underwear
H&M promotes sustainability to improve its image

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail recovery benefits apparel and footwear sales
Wants from fashion, from millennials to Generation Z
Sustainable fashion rise cools demand for fast fashion
Physical retail channel reforms as sales go online
Trade war hinders retail recovery

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources