The gender-neutral trend has arrived in the domestic fashion industry. While the unisex collection is nothing innovative in Hong Kong, the “anti-sexual stereotyping” atmosphere that has spread from Western society to the local community is fuelling the trend up once again.
The social status of Hong Kong women has been constantly high to the extent that they have little intention of buying premium underwear. This has limited the growth of lingerie products.
Influences from Korea have long persisted in local fashion, and they are expected to continue to lead growth in affordable womenswear. The Korean trend began with millennials and was inherited by Generation Z through Korean television drama and K-pop music.
According to Observatory, 2018 was one of the hottest years in Hong Kong, with one of the hottest May days recorded since 1885. As people try to adapt to the extreme weather, outdoor water sports such as kayaking, junk boating and diving have gained popularity, hence fuelling greater demand for swimwear.
Unlike other leading brands in women’s underwear that focus on premium lines, 6ixty 8ight targets teenagers who cannot afford to pay a premium price for underwear but has the need to purchase new underwear on a regular basis. The brand has undergone rapid retail shop expansion since 2015 when the local rental market experienced a slump in prices.
Suffering from an unpleasant reputation for poor treatment of its workers as well as for having a non-environmentally friendly manufacturing process, fast fashion giant H&M has lost ground in the local market where consumer-awareness of environmental and worker issues has risen. To address its unethical image, H&M has launched a recycling scheme for used clothing in Hong Kong by partnering with the local apparel manufacturer Noveltex.
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This industry report originates from Passport, our Apparel and Footwear market research database.