Womenswear is expected to see a double-digit current value CAGR in the next five years, recovering to the pre-pandemic level of sales. However, full recovery in Hong Kong is expected to lag relative to the rest of world, due to the prolonged period of border control.
E-commerce saw a sharper increase in interest amongst local consumers during 2022, due to the fifth wave of COVID-19. The number of Hong Kong respondents purchasing apparel and personal accessories on smartphones, computers and tablets spiked in 2022 compared with previous years, according to Euromonitor’s Voice of the Consumer: Lifestyles Survey.
Local consumers are becoming increasingly sophisticated in terms of their demand for lingerie. International players such as Intimissimi and La Perla built a presence in the market with their premium designs in 2021.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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