As mentioned above, there have been major shifts in consumer behaviours and preferences since the onset of the COVID-19 pandemic. In particular, many consumers are now facing extreme pressure on their disposable incomes due to the high inflation that has been prevalent in Europe for much of the post-pandemic era and this is expected to encourage consumers to favour less expensive types of womenswear during the forecast period.
The resurgence of the international travel and tourism industry during the post-pandemic era has already played a pivotal role in propelling volume sales of premium and luxury womenswear brands. More specifically, this trend can be attributed mainly to the return to Hungary of significant numbers of affluent inbound tourists, many of whom take the opportunity to shop for stylish garments at prices that are often lower than in their home countries.
The forecast period is expected to see further changes in contemporary fashion trends in Hungary and in terms of womenswear, these changes are expected to reflect the shift towards more versatile and casual styles, especially in response to the changing nature of work environments and the more relaxed daily routines that flow from the trend towards remote working. This transition in working habits has led to declining demand for formal attire such as women’s suits and women’s skirts as more individuals opt for comfortable and practical apparel options for their working attire.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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