Similar to the situation in apparel overall, womenswear bounced back in 2021 and 2022 following a decline in demand in 2020. However, as with other areas of apparel, womenswear is expected to see stable development over the forecast period.
It remains difficult to look beyond e-commerce as the most important trend for womenswear in the forecast period, even more so than for other apparel categories. Social media (and social media-based events and marketplaces) play an ever larger role in womenswear.
In terms of competitive landscape, low-cost fashion giants are expected to continue to lead value sales, but risk losing share due to rising competition from niche brands, sportswear and more premium alternatives. The leading brands, including H&M, Cubus, Lindex, KappAhl, Bik Box and, to a large extent Bestseller, tend to focus primarily on fast fashion, adapting quickly to fashion trends by offering affordable clothing that can be updated frequently.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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