Digitalisation and innovation are expected to become essential for sales growth in the forthcoming years. Retailers will invest in online retailing with a focus on enhancing the customer experience through a superior omnichannel strategy.
As foreign tourism in Sweden is not expected to fully recover until 2024, retailers will focus on targeting domestic consumers thus reducing their reliance on overseas visitors. With domestic tourism already outperforming pre-pandemic levels in 2022, retailers such as Lager 157 are focused on building deeper relationships with Swedish consumers.
Demand for pre-owned womenswear is expected to strengthen over the forecast period as more female consumers adapt to the concept of buying and selling their unwearable garments. In 2022, fashion chain Gina Tricot Försäljnings AB invested in pre-owned clothing by merging with the Swedish-based second-hand platform Tradera to extend the lifespan of its garments.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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