In line with the overall apparel industry, womenswear will display modest growth over the forecast period. Despite various factors driving both retail value and volume sales, more dynamic growth within womenswear is tempered by its high maturity.
Sportswear is expected to remain a key driver of growth over the forecast period, following an increase in Swedish women engaging in sports during the review period, particularly among the younger demographic. Given the need for regular replacement of sportswear due to wear and frequent updates in line with new fashion trends, there is substantial potential for growth in both retail value and volume of women's sportswear.
The rising popularity of second-hand and vintage apparel will continue to be a challenge for growth over the forecast period. While the second-hand market is modest in size, it is growing in importance.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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