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Country Report

Womenswear in

Womenswear in Thailand

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear slated for further positive growth over the forecast period

Womenswear registered healthy volume and value growth in 2018 and this positive performance is set to continue into the forecast period. Among the main factors supporting sales growth are the efforts of the government to position Thailand as a major shopping tourism destination for Chinese people, although relatively high prices due to the current unfavourable import tax regime are likely to place limits on the extent to which foreign visitors influence sales in the category.

Standard women’s jeans set to continue leading growth in womenswear

After registering the strongest sales growth of any womenswear category in 2018, standard women’s jeans is set to continue leading growth during the forecast period. The popularity of jeans continues to rise in Thailand and this is partly due to the increasing exposure that consumers have to different styles of denim though fast fashion brands such as Zara, H&M and Uniqlo, all of which are categorised under standard jeans.

Super premium women’s jeans is the second most dynamic womenswear category

2018 saw super premium women’s jeans bounce back from the sales declines registered in 2017 as the popularisation of denim led more Thai women to purchase super premium jeans as the basis of casual/formal outfits. In addition, super premium women’s jeans is set to maintain strong growth throughout the forecast period as well.

COMPETITIVE LANDSCAPE

Fast fashion player Uniqlo remains at the forefront of womenswear in Thailand

Uniqlo remains the leading player in womenswear, heading a highly-fragmented field of local and international names. The Japanese fast fashion brand has been able to establish a very strong position in Thailand’s apparel and footwear industry as the simple, stylish and durable garments that it offers as part of its Lifewear concept hold strong appeal for Thai people.

Forever 21 withdraws from Thailand after its fast fashion concept fails to catch on

Although fast fashion has proven very successful in Thailand in recent years, this did not prevent international fast fashion retailer Forever 21 from closing all of its outlets in the country in June 2018 and withdrawing from Thailand altogether. The company had been trading in the country since 2008 and had been generating continuous financial losses for the entire 10-year period.

Uniqlo chooses Bangkok for the launch of its first “roadside store” in Southeast Asia

2018 saw Uniqlo open its first “roadside store” in Southeast Asia, located in Bangkok. Roadside stores are very large Uniqlo outlets in standalone buildings located on the roadside rather than in shopping centres.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Womenswear slated for further positive growth over the forecast period

Standard women’s jeans set to continue leading growth in womenswear

Super premium women’s jeans is the second most dynamic womenswear category

COMPETITIVE LANDSCAPE

Fast fashion player Uniqlo remains at the forefront of womenswear in Thailand

Forever 21 withdraws from Thailand after its fast fashion concept fails to catch on

Uniqlo chooses Bangkok for the launch of its first “roadside store” in Southeast Asia

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Womenswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Womenswear slated for further positive growth over the forecast period

Standard women’s jeans set to continue leading growth in womenswear

Super premium women’s jeans is the second most dynamic womenswear category

COMPETITIVE LANDSCAPE

Fast fashion player Uniqlo remains at the forefront of womenswear in Thailand

Forever 21 withdraws from Thailand after its fast fashion concept fails to catch on

Uniqlo chooses Bangkok for the launch of its first “roadside store” in Southeast Asia

Samples

Overview

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Table of Contents

Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Womenswear slated for further positive growth over the forecast period

Standard women’s jeans set to continue leading growth in womenswear

Super premium women’s jeans is the second most dynamic womenswear category

COMPETITIVE LANDSCAPE

Fast fashion player Uniqlo remains at the forefront of womenswear in Thailand

Forever 21 withdraws from Thailand after its fast fashion concept fails to catch on

Uniqlo chooses Bangkok for the launch of its first “roadside store” in Southeast Asia

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Sales growth accelerates slightly in 2018 as a strong perfomance is registered

Customised jeans and athleisure remain the most important apparel trends

Local and international brands compete on an even footing in a fragmented industry

Internet retailing continues to expand rapidly

Positive growth expected as rising incomes and consumer confidence boost retail spending

MARKET DATA

DEFINITIONS

SOURCES

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