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Learn moreFeb 2021
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Womenswear was hard hit by the impact of COVID-19 on Thailand in 2020. Firstly, the lockdown prevented consumers from visiting stores and trying on products, with e-commerce not yet established enough to compensate for these losses.
While all categories of womenswear suffered huge losses in 2020, products designed for comfort and leisure performed slightly better than formalwear. This was reflected in the slightly stronger performances of categories such as women’s leggings and women’s tops.
With in-store sales hit hard by COVID-19 the focus switched to e-commerce as players moved to compensate for in-store losses. For example, fast-fashion retailer H&M only launched its online store in September 2019, and it continued to use special online discounts and promotions to attract online sales during 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Womenswear in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.