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Country Report

Womenswear in

Womenswear in Thailand

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear continues to enjoy solid growth, aided by an uptick in foreign visitors and further abetted by highly promoted brand collaborations and limited collections

Womenswear continued to register solid volume and value growth in 2019, with women’s tops, shirts and blouses posting the highest value growth over the year. In all, womenswear has benefited from governmental efforts to position Thailand as a major shopping tourism destination for Chinese people, although relatively high prices due to the current unfavourable import tax regime may limit the extent to which foreign visitors influence sales in the category.

New brand collections, limited collections and technical innovations in products for women presented

Companies continued to focus their efforts on new product designs and collections to interest more sophisticated consumers as well as teenagers, who tend to be more easily bored. Among the notable new brand collaborations, limited collections, and product innovations targeting women and promoted in 2019 were these: The underwear/lingerie specialist Wacoal enhanced its collection of body shaping underwear with Wacoal Shape Beautifier Body Base with Triple Effect, an innovation that weaves three types of textile fibres within one piece of fabric that closely fits the individual body contour.

Bchu Runway is a successful site that enables consumers to “rent” designer clothes with name brands in the right size with the right price for special occasions

In womenswear, an emerging sharing economy has been generating interest in Thailand, even though it has not appeared to yet threaten retailers’ direct sales of women’s clothes in the country. Bchu Runway is a successful retailer with an e-commerce site that offers women relief from “fashion emergencies” such as the need to find just the right dress to impress at formal or other special occasions without making a significant investment in an outfit that may not be suitable for wearing often, or even more than once.

COMPETITIVE LANDSCAPE

As local players Sabina and Reno (Thailand) gain traction, leading brands Wacoal and Uniqlo strengthen their leading positions in womenswear

While local players Sabina and Reno (Thailand) in womenswear with Sabina and AIIZ brands, are gaining penetration in the category (where they currently rank third and fourth, respectively), the two leading players in womenswear in 2019 remained Wacoal, the domestic manufacturer of women’s underwear, nightwear and boutique fashions under a variety of brands, and which features the banner “Don’t stop me being beautiful” on its online website, and the multinational fast fashion player Uniqlo. Wacoal, established as a joint venture between the Thai Saha Pathanapibul Company and Japanese Wacoal Corp in 1970, was the first manufacturer of women’s lingerie on an industrial basis in Thailand.

Fast fashion brand Uniqlo maintains a strong position with its offer of simple, stylish and durable garments reflecting a LifeWear concept that appeals to Thais

The Japanese fast fashion brand Uniqlo has retained its very strong position in Thailand’s apparel and footwear industry by its strong offering of simple, stylish and durable garments as part of its LifeWear concept, which strongly appeals to Thai people. The company offers womenswear under various sub brands, including Uniqlo U, Uniqlo Sports, Uniqlo Jeans and Uniqlo Swimwear.

Domestic retailer Lyn Around draws attention to its fashion line with a dazzling display at a temporary Lyn Around Play Installation at Siam Center in August 2019

Another growing domestic clothing company, Lyn Around, used a dazzling product display to draw attention to its line of feminine and flamboyant line fashions targeting younger consumers during a “wow” moment at its temporary Lyn Around Play Installation at Siam Center. From 2-7 August 2019, the brightly painted and merrily decorated installation, featuring swings, trampolines and carousel and a host of other enchantments reflecting the Lyn Around motto, “We don’t stop playing because we grow old; we grow old because we stop playing”.

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Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Womenswear continues to enjoy solid growth, aided by an uptick in foreign visitors and further abetted by highly promoted brand collaborations and limited collections

New brand collections, limited collections and technical innovations in products for women presented

Bchu Runway is a successful site that enables consumers to “rent” designer clothes with name brands in the right size with the right price for special occasions

COMPETITIVE LANDSCAPE

As local players Sabina and Reno (Thailand) gain traction, leading brands Wacoal and Uniqlo strengthen their leading positions in womenswear

Fast fashion brand Uniqlo maintains a strong position with its offer of simple, stylish and durable garments reflecting a LifeWear concept that appeals to Thais

Domestic retailer Lyn Around draws attention to its fashion line with a dazzling display at a temporary Lyn Around Play Installation at Siam Center in August 2019

CATEGORY DATA

Table 1 Sales of Womenswear by Category: Volume 2014-2019
Table 2 Sales of Womenswear by Category: Value 2014-2019
Table 3 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Womenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 7 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 9 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 13 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 14 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 15 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 16 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 25 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Womenswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Womenswear continues to enjoy solid growth, aided by an uptick in foreign visitors and further abetted by highly promoted brand collaborations and limited collections

New brand collections, limited collections and technical innovations in products for women presented

Bchu Runway is a successful site that enables consumers to “rent” designer clothes with name brands in the right size with the right price for special occasions

COMPETITIVE LANDSCAPE

As local players Sabina and Reno (Thailand) gain traction, leading brands Wacoal and Uniqlo strengthen their leading positions in womenswear

Fast fashion brand Uniqlo maintains a strong position with its offer of simple, stylish and durable garments reflecting a LifeWear concept that appeals to Thais

Domestic retailer Lyn Around draws attention to its fashion line with a dazzling display at a temporary Lyn Around Play Installation at Siam Center in August 2019

Samples

Overview

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Table of Contents

Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Womenswear continues to enjoy solid growth, aided by an uptick in foreign visitors and further abetted by highly promoted brand collaborations and limited collections

New brand collections, limited collections and technical innovations in products for women presented

Bchu Runway is a successful site that enables consumers to “rent” designer clothes with name brands in the right size with the right price for special occasions

COMPETITIVE LANDSCAPE

As local players Sabina and Reno (Thailand) gain traction, leading brands Wacoal and Uniqlo strengthen their leading positions in womenswear

Fast fashion brand Uniqlo maintains a strong position with its offer of simple, stylish and durable garments reflecting a LifeWear concept that appeals to Thais

Domestic retailer Lyn Around draws attention to its fashion line with a dazzling display at a temporary Lyn Around Play Installation at Siam Center in August 2019

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth

Product innovations proliferate within Thailand’s highly competitive marketing landscape

In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands

As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion

Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

MARKET DATA

CORONAVIRUS (COVID-19)

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