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Country Report

Womenswear in

Womenswear in Thailand

22 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Beauty and active lifestyle trends impacting consumer behaviour

Female consumers in Thailand continue to purchase more clothes than men, with the active and beauty-conscious lifestyle trends supporting consumption within womenswear. Consumers tend to opt for active, casual and multi-purpose clothing which can be worn to work and the gym, with mid-priced, rather than high-priced, ranges continuing to account for the majority of sales.

Developments and opportunities for growth in jeans and underwear

Standard women’s jeans continues to post strong growth in Thailand thanks to the strong efforts of leading brands to attract consumers. Denims are considered classic items among consumers.

Increasing tourism and athleisure trend fuels demand for swimwear

Swimwear is not only worn for practical purposes but also for fashion among image conscious women in Thailand. In addition, growth is also being fuelled by the rise in the number of places suitable for swimming, not just public pools, but also a growing number of private pools in fitness gyms, condominiums and hotels.

COMPETITIVE LANDSCAPE

Thai Wacoal PCL continues to attract wide range of female consumers

Thai Wacoal PCL continued to lead womenswear in 2017 thanks to its strong foothold across different categories and its unique expertise in underwear. In 2016, the company imported its new Suhada brand, which targets the premium segment for 25-40 year-old women.

Fast fashion trend supports performance of Uniqlo

Fast fashion brands are a phenomenon in Thailand, helping to set new standards by offering good quality apparel at affordable prices. In womenswear, with its “Lifewear” concept, Uniqlo remains in third position with its 34 locations nationwide.

Jaspal remains leading local player

Jaspal remains a leading player within womenswear due to its wide range of brands, such as Jaspal, CPS, CC-OO, Lyn and Footwork, as well as other brands outside the area. In addition to introducing new collections, Jaspal is also expanding its store-based channel through counters and shops in prime locations by focusing on displays and visual merchandisers.

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Samples

Womenswear Market Sample Report Womenswear Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Womenswear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Beauty and active lifestyle trends impacting consumer behaviour

Developments and opportunities for growth in jeans and underwear

Increasing tourism and athleisure trend fuels demand for swimwear

COMPETITIVE LANDSCAPE

Thai Wacoal PCL continues to attract wide range of female consumers

Fast fashion trend supports performance of Uniqlo

Jaspal remains leading local player

CATEGORY DATA

Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Womenswear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Beauty and active lifestyle trends impacting consumer behaviour

Developments and opportunities for growth in jeans and underwear

Increasing tourism and athleisure trend fuels demand for swimwear

COMPETITIVE LANDSCAPE

Thai Wacoal PCL continues to attract wide range of female consumers

Fast fashion trend supports performance of Uniqlo

Jaspal remains leading local player

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Womenswear in Thailand - Category analysis

HEADLINES

PROSPECTS

Beauty and active lifestyle trends impacting consumer behaviour

Developments and opportunities for growth in jeans and underwear

Increasing tourism and athleisure trend fuels demand for swimwear

COMPETITIVE LANDSCAPE

Thai Wacoal PCL continues to attract wide range of female consumers

Fast fashion trend supports performance of Uniqlo

Jaspal remains leading local player

CATEGORY DATA

Apparel and Footwear in Thailand - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

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