Womenswear is expected to remain highly fragmented, with the market being full of branded, unbranded and counterfeit products. Women tend to be less brand loyal compared to men with other factors such as price and fashion trends tending to play a more important role in selecting any items.
Sustainability is expected to play a greater role in the purchasing decision within womenswear over the forecast period, with consumers likely to increasingly favour environmentally friendly products. Sustainable fabrics are likely to be a key focus, with many players already investing in this area.
Companies are increasingly looking to pay it forward through CSR campaigns, with the focus being on giving back to society. For example, Wacoal’s held its 13th annual Balancing Bra Donation in 2022 in support of women who have had a Mastectomy or Lumpectomy.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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