Despite the unstable economy being a strong motivating factor for consumers of womenswear to save wherever possible, Germans are known for their interest in environmental responsibility. Second-hand stores offering womenswear are established in the country but are starting to gain momentum as a relevant way to tackle waste.
While online retail giants such as Zalando or Shein having gained considerable share within womenswear over the review period, especially during the pandemic, given their ability to provide consumers with considerable discounts and other sales flexibilities, local consumers that are loyal to their preferred brands still prefer to shop through their direct websites. The need to develop online platforms and the consumer’s shopping experience will continue to be part of players’ investment strategies in the coming years.
German womenswear is highly fragmented, and is dominated in retail value sales terms by the combined share of smaller players under "others". In addition to Germans’ interest in supporting local traditional retailers, private label has also been further penetrating the category, with the likes of Lidl and Aldi offering consumers more affordable options, whilst avoiding disruptions to supply chains and logistics that challenge imported brands.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Womenswear research and analysis database.
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