Japanese fast food chains continued to enter Taiwan. Entrants in 2017 included 24-hour ramen store Ichiran Ramen, Hama Sushi, ramen store Yama-Arashi, and takeaway boxed meals brand Maneki.
Brunch is quite a new concept in Taiwan but its appeal increased rapidly, especially at weekends. Its popularity was driven by it being seen as fashionable, as well as by the growth in cafés and specialist coffee shops.
Taiwanese consumers regularly purchase meals, snacks and drinks. Two traditional favourites – pearl milk tea and fried chicken – made a comeback.
The highly competitive nature of fast food in Taiwan encouraged a handful of leading players to introduce technology to both reduce costs and generate marketing novelty. For example, Mos Burger and Dante Coffee closely followed global trends of using technology for ordering.
From an initially gradual pace convenience store chains in Taiwan moved to rapidly embrace new payment methods. 7-Eleven was the first chain to launch a prepaid card called icash for store payments in 2004.
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