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Premiumisation and Health Drive Value Growth Amid Volume Declines
France's pet care market is demonstrating moderate value growth in 2026, being driven by premiumisation and health-oriented innovation despite a slight volume contraction, reflecting a consumer shift towards higher-quality and multifunctional products. The steady increase in retail value, anticipated to reach EUR7,119 million in 2026 with 2% growth, contrasted with a slight decline in volume, underscoring the willingness of French pet owners to invest in premium offerings that deliver clear health benefits. This dynamic is being supported by a stable consumer base with rising disposable income and a resilient local supply chain that mitigates inflationary pressures and trade disruptions. Leading multinational companies reinforce their positions through significant investments in local production capacity and sustainability initiatives, while emerging players are capitalising on niche trends such as fresh pet food and direct-to-consumer subscriptions.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in France?
- Which are the leading brands in Pet Care in France?
- How are products distributed in Pet Care in France?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in France
Premiumisation and Health Drive Value Growth Amid Volume Declines
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Premiumisation and Health Drive Value Growth Amid Volume Declines
Chart 2 Ultra Premium Direct Launch of New Premium Nature Range
Dog Food Leads Volume While Pet Healthcare Fuels Value Expansion
Premium Launches and Health-Focused Products Reshape Consumer Choices
Chart 3 Value Sales 2021-2031
Chart 4 Volume Sales 2021-2031
Chart 5 Value Sales by Category 2026
Chart 6 Pet Populations 2021-2026
French Pet Owners to Drive Premium Growth Amid Volume Declines
Dog Food to Remain Largest Category While Sustainability Fuels Faster Growth in Alternatives
Manufacturers to Leverage Ai and Subscriptions to Personalise and Automate Buying
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Top Players Maintain Stable Lead through Capacity Expansion and Sustainability Efforts
Niche Brands Expand Retail Presence as Fresh and Sustainable Brands Gain Traction
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
French Consumers Shift to E-Commerce for Pet Care
Maxi Zoo Leads Pet Superstore Expansion to Capture Urban Pet Owners
Chart 11 Retail Channels 2021-2026
Premiumisation and Multifunctionality Reshape Consumer Expectations
Chart 12 Updated Virbac Veterinary Hpm Range Offers Dental and Joint Preventative Care
Virbac and Franklin's Lead Innovation with Health and Wellness Launches
Chart 13 Franklin Gummies Combine Well-Being and Enjoyment
Chart 14 Economic Context for Pet Care
Chart 15 Real Gdp Growth 2021-2031
Chart 16 Inflation 2021-2031
Chart 17 Consumer Context for Pet Care
Chart 18 Population 2021-2031
Chart 19 Consumer Expenditure 2021-2031
Chart 20 Population by Generation 2026
Cat Food in France
Key Data Insights
Premium Products Lead Growth Despite Cautious Consumer Confidence
Chart 21 Key Industry Trends for Cat Food
Premium Products Lead Growth Despite Cautious Consumer Confidence
Dry Cat Food Dominates Volume Led by Convenience and Quality Focus
Purina’S Gourmet Cat Food Launch Leverages Premiumisation
Chart 22 Gourmet Revelations Bouchées En Gelée Offers Premium Sensory Experience
Chart 23 Value Sales 2021-2031
Chart 24 Volume Sales 2021-2031
Chart 25 Value Sales by Category 2026
Premium Brands to Drive Value Growth Amid Cautious Volume Trends
Dry Cat Food to Retain Volume Dominance While Treats Lead Value Growth
Sustainability and Health Innovation to Reshape Consumer Preferences and Retail Strategies
Chart 26 Forecast Value Sales 2021-2031
Chart 27 Forecast Value Sales by Category 2026-2031
Multinationals Sustain Lead through Innovation and Local Production Credentials
Local Innovators and Premium Private Label Challenge Established Players with Omnichannel Strategies
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Hypermarkets and Supermarkets Retain Lead Despite Gradual Decline
E-Commerce Gains Share through Expertise, Convenience and Omnichannel Strategies
Chart 30 Retail Channels 2021-2026
Leading Manufacturers Innovate with Premiumisation and Health Focus to Drive Growth
Chart 31 Virbac Offers World's First Medicated Cat Food
Tranquille Leverages Multifunctional and Health Trends with New Cat Treat Launch
Chart 32 Tranquille Cat Litter Releases Range of Multifunctional Cat Treats
Chart 33 Economic Context for Cat Food
Chart 34 Real Gdp Growth 2021-2031
Chart 35 Inflation 2021-2031
Chart 36 Consumer Context for Cat Food
Chart 37 Population 2021-2031
Chart 38 Consumer Expenditure 2021-2031
Chart 39 Population by Generation 2026
Dog Food in France
Key Data Insights
Premiumisation and Moderating Dog Populations Shape Value Growth Amid Volume Pressures
Chart 40 Key Industry Trends for Dog Food
Premiumisation and Moderating Dog Populations Shape Value Growth Amid Volume Pressures
Dry Dog Food Dominates Volumes While Dog Treats Sees Steady Premium Growth
Brands to Drive Premiumisation with Fresh and D2c Innovations
Chart 41 Easy-Barf Expanded to Freshly Cooked Meals
Chart 42 Value Sales 2021-2031
Chart 43 Volume Sales 2021-2031
Chart 44 Value Sales by Category 2026
Premiumisation and Income Growth to Sustain Value Amid Volume Decline
Dry Dog Food to Lead Volume While Treats Show Strongest Value Growth
Humanisation, Sustainability and Pet Tech Reshape Consumer Expectations and Supply
Chart 45 Forecast Value Sales 2021-2031
Chart 46 Forecast Value Sales by Category 2026-2031
Big Players Drive Concentrated Growth through Innovation and Private Label Shifts
Strategic Acquisitions and Direct-To-Consumer Innovation Reshape Supply and Demand Dynamics
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
E-Commerce Growth Reshapes Dog Food Purchasing Preferences among French Consumers
Chart 49 Retail Channels 2021-2026
Nestor Bio Targets Small Breeds with Organic Croquettes
Chart 50 Tailored Launch by Nestor Bio of Organic Small Breed Croquettes
Ultra Premium Direct’S D2c Growth Disrupts Traditional Retail
Chart 51 Ultra Premium Direct's Extra-Functionality Launch Leverages Health Trend
Chart 52 Economic Context for Dog Food
Chart 53 Real Gdp Growth 2021-2031
Chart 54 Inflation 2021-2031
Chart 55 Consumer Context for Dog Food
Chart 56 Population 2021-2031
Chart 57 Consumer Expenditure 2021-2031
Chart 58 Population by Generation 2026
Other Pet Food in France
Key Data Insights
Price Rises and Moderating Volumes Shape Consumer Choices for Smaller Pets
Price Rises and Moderating Volumes Shape Consumer Choices for Smaller Pets
Small Mammal and Reptile Food Leads Volumes as Bird Food Faces Decline
Specialist Brands and Online Platforms Enable Niche Product Accessibility
Chart 59 Jbl Propond Offering Seasonal Formulations
Chart 60 Value Sales 2021-2031
Chart 61 Volume Sales 2021-2031
Chart 62 Value Sales by Category 2026
Pet Owners to Invest in Premium and Specialised Foods Amid Slow Volume Growth
Small Mammal and Reptile Food to Lead Volumes While Insect Protein Fuels Growth
Specialist Retailers and Sustainability to Shape Future Product and Channel Strategies
Chart 63 Forecast Value Sales 2021-2031
Chart 64 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Reinforce Positions through Broad Availability and Loyalty
Niche Innovation and Specialist Channels Drive Premium Growth Opportunities
Chart 65 Analyst Insight for Other Pet Food
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Pet Superstores Lead Growth by Expanding Tailored Local Assortments
E-Commerce Growth Accelerates through Wide Assortment and Subscription Models
Chart 68 Retail Channels 2021-2026
Chart 69 Economic Context for Other Pet Food
Chart 70 Real Gdp Growth 2021-2031
Chart 71 Inflation 2021-2031
Chart 72 Consumer Context for Other Pet Food
Chart 73 Population 2021-2031
Chart 74 Consumer Expenditure 2021-2031
Chart 75 Population by Generation 2026
Pet Products in France
Key Data Insights
Steady Growth Driven by Pet Healthcare Amid Economic Stability and Consumer Shifts
Chart 76 Key Industry Trends for Pet Products
Steady Growth Driven by Pet Healthcare Amid Economic Stability and Consumer Shifts
Premium Pet Healthcare Leads Growth as Cat Litter Expands with Innovative Solutions
Online Specialists Elevate Premium Offerings and Personalised Pet Care
Chart 77 Fellya Launches Premium Health- Monitoring Cat Litter
Chart 78 Value Sales 2021-2031
Chart 79 Value Sales by Category 2026
French Pet Owners to Drive Sustained Premium Growth through Humanisation and Health Focus
Other Pet Products Lead Value with Sustainable Innovation, Cat Litter Grows Steadily
Chart 80 Forecast Value Sales 2021-2031
Chart 81 Forecast Value Sales by Category 2026-2031
Leading Companies Maintain Fragmented Shares through Innovation and Broad Portfolios
Innovative Premium and Sustainable Products Create Growth Opportunities for Diverse Players
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Pet Shops and Superstores Lead as E-Commerce Accelerates Growth in Distribution
Retail E-Commerce Grows Rapidly as Convenience and Subscription Boost Online Sales
Online Retail and Subscription Models Reshape Consumer Purchasing Habits
Chart 84 Retail Channels 2021-2026
Veterinary-Backed Supplements and Health Products Gain Premium Market Traction
Chart 85 Weloca Launches Range of Dietary Supplements for Cats and Dogs
Specialised Online Retailers and Pet Superstores Reshape Distribution and Premium Access
Chart 86 Online Retailer Pawpix Offering Custom, Local-Made Leather Accessories for Pets
Chart 87 Economic Context for Pet Products
Chart 88 Real Gdp Growth 2021-2031
Chart 89 Inflation 2021-2031
Chart 90 Consumer Context for Pet Products
Chart 91 Population 2021-2031
Chart 92 Consumer Expenditure 2021-2031
Chart 93 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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