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Country Report

Pet Care in

Pet Care in France

May 2020

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Executive Summary

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Humanisation trend remains the most powerful driver of pet care in France

Pet care in France continues to achieve positive value growth, driven by the ever-strengthening humanisation trend. The humanisation of pets has an increasingly apparent influence on pet food, which features more brands and products that are organic, grain-free and personalised and contain natural ingredients.

Premiumisation and segmentation feature more strongly in pet food

Sales of treats for cats, dogs and other pets such as small mammals are experiencing the strongest growth. With either a therapeutic or a playful approach, pet owners are willing to create bonds with their animals and make sure that they live a full life with constant care.

The leading players are challenged by the competition that e-commerce bears

E-commerce sales are rising in all areas of pet care in France. This is enabling new online pet care businesses to emerge, especially in highly attractive and potentially lucrative pet food.

Growing e-commerce puts pressure on traditional and modern retailers

Sales of pet care in France remain predominantly store-based through grocery retailers. However, the number of specialist shops is growing.

Premiumisation and humanisation trends will support value growth for pet care

Over the forecast period, pet care sales in France are expected to see a further improved growth performance in value terms, despite flat volume sales, as the premiumisation and pet humanisation trends continue to stimulate value through greater demand for healthier and more natural pet food and more sophisticated pet products that enhance pets’ quality of life and wellbeing. The growing populations of pet dogs, cats, small mammals and reptiles will support ongoing demand for high-quality pet food that provides the best nutrition and pet products that pamper and stimulate the animals.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Pet Care in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in France?
What are the major brands in France?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in France

EXECUTIVE SUMMARY

Humanisation trend remains the most powerful driver of pet care in France

Premiumisation and segmentation feature more strongly in pet food

The leading players are challenged by the competition that e-commerce bears

Growing e-commerce puts pressure on traditional and modern retailers

Premiumisation and humanisation trends will support value growth for pet care

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in France

HEADLINES

PROSPECTS

The other pet population declines slowly

Ownership of reptiles increases alongside greater knowledge of their care

Premiumisation in small mammal food focuses on what small mammals naturally eat

COMPETITIVE LANDSCAPE

Zolux launches treats with natural ingredients for small mammals

Small mammal food brands increase their products’ segmentation by age and benefit

Bird food brands focus on outdoor birds

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in France

HEADLINES

PROSPECTS

Purchases of toys for pets become more regular

Natural and organic pet healthcare products become more popular

Technology is an increasing feature among pet products

COMPETITIVE LANDSCAPE

Cat litter manufacturers focus on sustainability and environment-friendly products

Demand for accessories shifts as owners allow birds and small mammals more time out of their cages

Fashion and lifestyle influence brands to develop humanised pet products

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in France

HEADLINES

PROSPECTS

Consumer demand for natural and therapeutic cat food support strong growth for premium ranges

Brands offer smaller pack sizes and innovative products to boost value sales of wet cat food

Monthly cat food subscription boxes support the growth of e-commerce

COMPETITIVE LANDSCAPE

Mars retains its dominance of cat treats with a new launch

Iams launches innovative freeze-dried cat treats

Edgard & Cooper focuses on the sustainability of its ingredients

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in France

HEADLINES

PROSPECTS

Dog owners continue to make more health-conscious food choices for their pets

Private label ranges from online retailers enable e-commerce to gain further traction

Brands support associations which help the most vulnerable in society

COMPETITIVE LANDSCAPE

Organic dog food makes headway among the more affordable private label ranges

Natural instinct trend influences new launches of protein-rich dog food

New businesses emerge with the growth of e-commerce

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in France

New Report Guarantee

Executive Summary

New Report Guarantee

Humanisation trend remains the most powerful driver of pet care in France

Premiumisation and segmentation feature more strongly in pet food

The leading players are challenged by the competition that e-commerce bears

Growing e-commerce puts pressure on traditional and modern retailers

Premiumisation and humanisation trends will support value growth for pet care

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in France

EXECUTIVE SUMMARY

Humanisation trend remains the most powerful driver of pet care in France

Premiumisation and segmentation feature more strongly in pet food

The leading players are challenged by the competition that e-commerce bears

Growing e-commerce puts pressure on traditional and modern retailers

Premiumisation and humanisation trends will support value growth for pet care

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in France

HEADLINES

PROSPECTS

The other pet population declines slowly

Ownership of reptiles increases alongside greater knowledge of their care

Premiumisation in small mammal food focuses on what small mammals naturally eat

COMPETITIVE LANDSCAPE

Zolux launches treats with natural ingredients for small mammals

Small mammal food brands increase their products’ segmentation by age and benefit

Bird food brands focus on outdoor birds

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in France

HEADLINES

PROSPECTS

Purchases of toys for pets become more regular

Natural and organic pet healthcare products become more popular

Technology is an increasing feature among pet products

COMPETITIVE LANDSCAPE

Cat litter manufacturers focus on sustainability and environment-friendly products

Demand for accessories shifts as owners allow birds and small mammals more time out of their cages

Fashion and lifestyle influence brands to develop humanised pet products

CATEGORY DATA

Cat Food in France

HEADLINES

PROSPECTS

Consumer demand for natural and therapeutic cat food support strong growth for premium ranges

Brands offer smaller pack sizes and innovative products to boost value sales of wet cat food

Monthly cat food subscription boxes support the growth of e-commerce

COMPETITIVE LANDSCAPE

Mars retains its dominance of cat treats with a new launch

Iams launches innovative freeze-dried cat treats

Edgard & Cooper focuses on the sustainability of its ingredients

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in France

HEADLINES

PROSPECTS

Dog owners continue to make more health-conscious food choices for their pets

Private label ranges from online retailers enable e-commerce to gain further traction

Brands support associations which help the most vulnerable in society

COMPETITIVE LANDSCAPE

Organic dog food makes headway among the more affordable private label ranges

Natural instinct trend influences new launches of protein-rich dog food

New businesses emerge with the growth of e-commerce

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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