Although not a brand-new trend, pet humanisation is exerting a growing influence on the industry. As the impact of human food and health trends on pet food accelerates, more protein-rich products are appearing on retailers’ shelves.
The premiumisation trend continued to develop in pet care in France at the end of the review period. This underpinned slightly faster current value sales growth across categories in 2019, compared with 2018, despite flat volume sales growth in pet food overall.
Global giants Nestlé Purina PetCare France and Mars Petcare & Food France maintained a clear lead in pet food in France in 2018. While their leadership is unlikely to be challenged in the short term, the landscape is increasingly competitive.
Supported by the general trend in retailing, the fast rise of internet retailing is expected to continue in pet care over the forecast period. Internet retailers increasingly offer broader product ranges, convenience shopping and very competitive prices.
Pet food, and pet care overall, is expected to see faster current value sales growth over the forecast period, compared with the review period. While some of this growth is predicted to be derived from higher prices, the premiumisation and pet humanisation trends continue to stimulate value through the growing demand for healthier and more natural pet food and better quality pet products that provide greater comfort and enhance the wellbeing of pets.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in France for free:
The Pet Care in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.