Pet Care in France

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in France?
  • Which are the leading brands in Pet Care in France?
  • How are products distributed in Pet Care in France?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in France

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022 Table 11 Distribution of Pet Care by Format: % Value 2017-2022 Table 12 Distribution of Pet Care by Format and Category: % Value 2022 Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cat Food in France

KEY DATA FINDINGS

2022 DEVELOPMENTS

Cats continue to be more popular than dogs, resulting in ongoing stable growth for cat food
Treats and healthy options drive ongoing trends in cat food
Natural ingredients and sustainable options become increasingly popular

PROSPECTS AND OPPORTUNITIES

E-commerce set to grow further, thanks to ongoing omnichannel growth of specialist pet stores
Premium options attract strong attention, as private labels also enter the high-end arena
Subscription services for specialised cat food rise in popularity

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2017-2022 Table 20 Cat Population 2017-2022 Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Cat Food by Price Band 2022 Table 22 Sales of Cat Food by Category: Volume 2017-2022 Table 23 Sales of Cat Food by Category: Value 2017-2022 Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 28 NBO Company Shares of Cat Food: % Value 2017-2021 Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 31 Distribution of Cat Food by Format: % Value 2017-2022 Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in France

KEY DATA FINDINGS

2022 DEVELOPMENTS

Premium brands attract the most interest, with private labels entering the segment
Clean labels, natural ingredients, and made-in-France options rise in popularity
Ongoing expansion seen in high-performing treats, with health components and minimal packaging appealing to consumers

PROSPECTS AND OPPORTUNITIES

Premium segment continues to expand, driven by private labels launching their own premium-positioned brands
Big-name players focus on healthy options to differentiate their brands and attract attention in competitive arena
Specialist supplements and novelty marketing lead the way in innovations over the forecast period

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2017-2022 Table 37 Dog Population 2017-2022 Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Dog Food by Price Band 2022 Table 39 Sales of Dog Food by Category: Volume 2017-2022 Table 40 Sales of Dog Food by Category: Value 2017-2022 Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 45 NBO Company Shares of Dog Food: % Value 2017-2021 Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 48 Distribution of Dog Food by Format: % Value 2017-2022 Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in France

KEY DATA FINDINGS

2022 DEVELOPMENTS

Populations of other pets remain relatively steady, although humanisation trend is not as notable
Premiumisation trend reaches small mammal food, despite lower levels of humanisation
E-commerce expected to continue to grow, as specialist pet stores offer omnichannel options

PROSPECTS AND OPPORTUNITIES

Chickens remain popular after their lockdown boom, supporting ongoing sales of bird food
General pet websites expand their ranges for other pets, supporting ongoing e-commerce growth
Organic and functional food for small mammals is a trend on the rise

CATEGORY INDICATORS

Table 53 Other Pet Population 2017-2022

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2017-2022 Table 55 Sales of Other Pet Food by Category: Value 2017-2022 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021 Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in France

KEY DATA FINDINGS

2022 DEVELOPMENTS

Boom in pet ownership continues to boost sales of pet products, with natural options and accessories leading trends
Longer-living pets and humanisation trends boost sales in preventative and complementary medicines
Technology and electronic gadgets predicted to show further growth over the forecast period

PROSPECTS AND OPPORTUNITIES

Players combine pet food and other pet products under the same brand, from start-ups to multinationals
Natural ingredient trend looks set to continue and grow further
Electronic gadgets and toys continue to be in growing demand, as people start to spend more time outside the home

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2017-2022 Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 69 Sales of Other Pet Products by Type: % Value 2017-2022 Table 70 NBO Company Shares of Pet Products: % Value 2017-2021 Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 72 Distribution of Pet Products by Format: % Value 2017-2022 Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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