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Pet Care in France
June 2022
Pet care in 2022: The big picture
Humanisation and premiumisation trends continue to be key drivers in pet care in France. There has been a boom in pet ownership during the time of COVID-19, with people spending more time at home due to lockdowns and remote working diktats, and thus spending more time with their pets.
2022 key trends
Brands promoting pet food ‘Made in France’ continue to develop and expand, with a growing number featuring the French flag on the packaging to showcase this is a French-made product. Whilst other nationalities of pet food also perform well, ‘Frenchness’ is seen as an added bonus and is strongly emphasised – especially where smaller distributers only have one French brand.
Competitive landscape
Major players Mars Petcare & Food France and Nestlé Purina PetCare France SAS continue to lead supermarket//hypermarket sales and remain the main companies in the category. Nestlé Purina PetCare France SAS leads both dog food and cat food, Versele-Laga NV leads other pet food, and Vitakraft SA leads pet products.
Retailing developments
E-commerce remains low key in pet care, beyond specialist online stores. Generally, consumers like to visit traditional pet stores, peruse choices, and ask for advice.
What next for pet care?
Humanisation and premiumisation trends look set to continue over the forecast period, as do trends for natural ingredients, sustainable and environmentally-friendly options, and electronic gadgets and toys. Pet products will be boosted by toys, gifts, technology, and pet clothing.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in France report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in France?
Which are the leading brands in Pet Care in France?
How are products distributed in Pet Care in France?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in France
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 11 Distribution of Pet Care by Format: % Value 2017-2022Table 12 Distribution of Pet Care by Format and Category: % Value 2022Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in France
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cats continue to be more popular than dogs, resulting in ongoing stable growth for cat food
Treats and healthy options drive ongoing trends in cat food
Natural ingredients and sustainable options become increasingly popular
PROSPECTS AND OPPORTUNITIES
E-commerce set to grow further, thanks to ongoing omnichannel growth of specialist pet stores
Premium options attract strong attention, as private labels also enter the high-end arena
Subscription services for specialised cat food rise in popularity
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2017-2022Table 20 Cat Population 2017-2022Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 22 Sales of Cat Food by Category: Volume 2017-2022Table 23 Sales of Cat Food by Category: Value 2017-2022Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 28 NBO Company Shares of Cat Food: % Value 2017-2021Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 31 Distribution of Cat Food by Format: % Value 2017-2022Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in France
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium brands attract the most interest, with private labels entering the segment
Clean labels, natural ingredients, and made-in-France options rise in popularity
Ongoing expansion seen in high-performing treats, with health components and minimal packaging appealing to consumers
PROSPECTS AND OPPORTUNITIES
Premium segment continues to expand, driven by private labels launching their own premium-positioned brands
Big-name players focus on healthy options to differentiate their brands and attract attention in competitive arena
Specialist supplements and novelty marketing lead the way in innovations over the forecast period
CATEGORY INDICATORS
Table 36 Dog Owning Households: % Analysis 2017-2022Table 37 Dog Population 2017-2022Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 39 Sales of Dog Food by Category: Volume 2017-2022Table 40 Sales of Dog Food by Category: Value 2017-2022Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 45 NBO Company Shares of Dog Food: % Value 2017-2021Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 48 Distribution of Dog Food by Format: % Value 2017-2022Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in France
KEY DATA FINDINGS
2022 DEVELOPMENTS
Populations of other pets remain relatively steady, although humanisation trend is not as notable
Premiumisation trend reaches small mammal food, despite lower levels of humanisation
E-commerce expected to continue to grow, as specialist pet stores offer omnichannel options
PROSPECTS AND OPPORTUNITIES
Chickens remain popular after their lockdown boom, supporting ongoing sales of bird food
General pet websites expand their ranges for other pets, supporting ongoing e-commerce growth
Organic and functional food for small mammals is a trend on the rise
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022Table 55 Sales of Other Pet Food by Category: Value 2017-2022Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in France
KEY DATA FINDINGS
2022 DEVELOPMENTS
Boom in pet ownership continues to boost sales of pet products, with natural options and accessories leading trends
Longer-living pets and humanisation trends boost sales in preventative and complementary medicines
Technology and electronic gadgets predicted to show further growth over the forecast period
PROSPECTS AND OPPORTUNITIES
Players combine pet food and other pet products under the same brand, from start-ups to multinationals
Natural ingredient trend looks set to continue and grow further
Electronic gadgets and toys continue to be in growing demand, as people start to spend more time outside the home
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022Table 69 Sales of Other Pet Products by Type: % Value 2017-2022Table 70 NBO Company Shares of Pet Products: % Value 2017-2021Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021Table 72 Distribution of Pet Products by Format: % Value 2017-2022Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
Pet Care
This is the aggregation of pet food and pet products.