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Country Report

Pet Care in

Pet Care in France

42 pages, May 2018

US$2,100

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Executive Summary

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Premiumisation continues to be the main trend

Pet care shows modest retail value growth in 2018 but remains stable in retail volume terms. This demonstrates that the premiumisation trend within pet care in France, in particular in dog and cat food, is continuing and is, indeed, predicted to continue throughout the remainder of the forecast period.

Premiumisation increasingly reflects the humanisation trend in pet food

Issues that people are increasingly becoming more concerned about in human food are being mirrored in pet food. According to industry sources, in France, 86% of consumers believe that it is important to buy food that is respectful to the environment and 77% believe it is important to be respectful of animal wellbeing.

Several smaller pet food companies experience very rapid growth

The pet food industry in France, and even globally, is notorious for being dominated by just two main players, Nestlé Purina PetCare France SAS and Mars Petcare & Food France. In France, and indeed in Western Europe overall, Mars and Nestlé possess nearly half of the total value shares in dog and cat food.

Traditional channels challenged by internet retailing

Traditional retail channels, in particular small independently-run pet food shops, will increasingly come under pressure from the very rapid growth of internet retailing; in fact, this is already happening. Not only are French consumers increasingly purchasing the same pet food online as they usually do in stores, but some are ordering cheaper imported pet food from China and other Asian countries.

Positive outlook for the forecast period

Although retail volume sales are predicted to remain steady, largely due to the stable pet population, the pet humanisation and premiumisation trends are expected to drive value sales growth in pet care in France over the forecast period. French pet owners will increasingly seek out products containing the best possible nutrition for their pets, purchasing products that reflect their own values and lifestyle choices.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Pet Care in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in France?
What are the major brands in France?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in France

EXECUTIVE SUMMARY

Premiumisation continues to be the main trend

Premiumisation increasingly reflects the humanisation trend in pet food

Several smaller pet food companies experience very rapid growth

Traditional channels challenged by internet retailing

Positive outlook for the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in France

HEADLINES

PROSPECTS

Cat treats records increasingly high value growth

Demand for more natural cat food is increasing

Wet cat food increasingly perceived as calorific

COMPETITIVE LANDSCAPE

Rapid growth of internet retailing

Carrefour buys Croquetteland

Royal Canin decides to dedicate more resources to cat food growth

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in France

HEADLINES

PROSPECTS

Population of smaller dogs is rapidly increasing

Dog treats records increasingly high value growth

Dog obesity is rapidly on the rise in France

COMPETITIVE LANDSCAPE

Companies increasingly geared towards the needs of health-conscious pet owners

The race to premiumise pet food leads to increased competition in dog food

Sopral plans to invest in a new pet food factory

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in France

HEADLINES

PROSPECTS

Premiumisation slowly emerging

Growth of bird food

Worsening performance of fish food

COMPETITIVE LANDSCAPE

Competitive landscape remains stable

Premium other pet food remains limited

More products emerge in bird treats

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in France

HEADLINES

PROSPECTS

Pet healthcare is forecast to show the strongest growth

Other pet products shows strong growth thanks to digital and connected devices

Cat litter benefits from an increasing cat population

COMPETITIVE LANDSCAPE

Pet products is fastest growing on Amazon in France

Private label’s value share continues to reduce

Carrefour partners with Pedigree to launch the Handi’Chiens association

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in France

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Executive Summary

New Report Guarantee

Premiumisation continues to be the main trend

Premiumisation increasingly reflects the humanisation trend in pet food

Several smaller pet food companies experience very rapid growth

Traditional channels challenged by internet retailing

Positive outlook for the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in France

EXECUTIVE SUMMARY

Premiumisation continues to be the main trend

Premiumisation increasingly reflects the humanisation trend in pet food

Several smaller pet food companies experience very rapid growth

Traditional channels challenged by internet retailing

Positive outlook for the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in France

HEADLINES

PROSPECTS

Cat treats records increasingly high value growth

Demand for more natural cat food is increasing

Wet cat food increasingly perceived as calorific

COMPETITIVE LANDSCAPE

Rapid growth of internet retailing

Carrefour buys Croquetteland

Royal Canin decides to dedicate more resources to cat food growth

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in France

HEADLINES

PROSPECTS

Population of smaller dogs is rapidly increasing

Dog treats records increasingly high value growth

Dog obesity is rapidly on the rise in France

COMPETITIVE LANDSCAPE

Companies increasingly geared towards the needs of health-conscious pet owners

The race to premiumise pet food leads to increased competition in dog food

Sopral plans to invest in a new pet food factory

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in France

HEADLINES

PROSPECTS

Premiumisation slowly emerging

Growth of bird food

Worsening performance of fish food

COMPETITIVE LANDSCAPE

Competitive landscape remains stable

Premium other pet food remains limited

More products emerge in bird treats

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in France

HEADLINES

PROSPECTS

Pet healthcare is forecast to show the strongest growth

Other pet products shows strong growth thanks to digital and connected devices

Cat litter benefits from an increasing cat population

COMPETITIVE LANDSCAPE

Pet products is fastest growing on Amazon in France

Private label’s value share continues to reduce

Carrefour partners with Pedigree to launch the Handi’Chiens association

CATEGORY DATA

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