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Country Report

Pet Care in

Pet Care in Argentina

Jun 2019

US$2,100

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Executive Summary

New Report Guarantee

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Currency devaluation restricts consumer spending as prices soar

Argentina is in the midst of extreme economic uncertainty. By the middle of 2018, the Argentinean peso had already been devalued by 100% compared to the US dollar.

Humanisation trend continues, despite macroeconomic adversity

However, like many other countries, the growing humanisation trend is also increasingly apparent in Argentina, where pets are considered as part of the family, with many young couples even opting to have dogs or cats as an alternative to having children. Single people often also choose to have a pet as a companion to fend off loneliness.

Growth in cat and small dog populations

The number of cats being kept as pets continued to rise in 2019, thanks to increasing urbanisation and a rise in smaller sized households, especially among apartment dwellers, as these animals take up less space and require less work or commitment. Moreover, cats are known for their independence, lower monthly costs and the ability to adapt quickly to smaller spaces.

Nestlé Argentina remains a strong competitor

Nestlé Argentina retained its strong lead in pet care in 2018 thanks to its long-standing presence in dog and cat food in the country, as well as its broad portfolio of brands, including both dry dog ??food and dry cat food. However, much of its strength comes from being among the most prolific players in the market in innovation and new product launches.

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Traditional grocery retailers, often consisting of forrajerias in Argentina, is the main retail distribution channel for pet care. Towards the end of the review period, many forrajerias were transformed into pet shops, which included employing qualified staff to offer consumers advice, as well as store and stock transformations, which involved stocking a wider range of products.

Optimistic future despite financial volatility

Argentina’s economy is expected to fall in 2019 although exports will be boosted by a more competitive exchange rate, favouring dog and cat food. However, rising inflation, the deterioration of domestic financial conditions and an unfavourable outlook for the evolution of domestic demand will prove a drag on the economy.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Pet Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Argentina?
What are the major brands in Argentina?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Argentina

EXECUTIVE SUMMARY

Currency devaluation restricts consumer spending as prices soar

Humanisation trend continues, despite macroeconomic adversity

Growth in cat and small dog populations

Nestlé Argentina remains a strong competitor

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Optimistic future despite financial volatility

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Argentina

HEADLINES

PROSPECTS

Stronger category dynamism through new launches and wider diversity

Wet cat food proves resilient despite rising prices

Cats popular among young generations

COMPETITIVE LANDSCAPE

Nestlé gains ground with brands that appeal to cats

Development of wet cat food in single-serve packaging

Younger generations to play a key role in the forecast period

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Argentina

HEADLINES

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

Urbanisation and apartment dwelling result in consumer switches to small breeds

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Nestlé Argentina grasps the potential of wet dog food

Traditional forrajerias slowly transform into pet shops

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Argentina

HEADLINES

PROSPECTS

Pet owners prefer pets with which they can interact

Category marred by higher prices and a lack of interest in other pets

Veterinary clinics remains the main sales channel

COMPETITIVE LANDSCAPE

Limited activity in a fragmented environment

Lack of dynamism characterises other pet food

Little differentiation in packaging and retailing strategies

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Argentina

HEADLINES

PROSPECTS

Pet products become smaller reflecting pet ownership trends

Smaller living spaces due to urbanisation

Specialist knowledge of veterinary clinics remains important; growing product range and low prices benefit supermarkets and hypermarkets

COMPETITIVE LANDSCAPE

Economic trends hamper prospects for new premium launches

Focus on flea and tick treatments

Humanisation trend has a positive impact on pet products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

Currency devaluation restricts consumer spending as prices soar

Humanisation trend continues, despite macroeconomic adversity

Growth in cat and small dog populations

Nestlé Argentina remains a strong competitor

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Optimistic future despite financial volatility

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Argentina

EXECUTIVE SUMMARY

Currency devaluation restricts consumer spending as prices soar

Humanisation trend continues, despite macroeconomic adversity

Growth in cat and small dog populations

Nestlé Argentina remains a strong competitor

Ongoing transformation of forrajerias into pet shops stimulate consumer visits

Optimistic future despite financial volatility

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Argentina

HEADLINES

PROSPECTS

Stronger category dynamism through new launches and wider diversity

Wet cat food proves resilient despite rising prices

Cats popular among young generations

COMPETITIVE LANDSCAPE

Nestlé gains ground with brands that appeal to cats

Development of wet cat food in single-serve packaging

Younger generations to play a key role in the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Argentina

HEADLINES

PROSPECTS

Associated consumption occasions shape sales of wet dog food and dog treats

Nestlé enjoys first-mover advantage in launch of naturally healthy dog food in Argentina

Urbanisation and apartment dwelling result in consumer switches to small breeds

COMPETITIVE LANDSCAPE

New launches in dog treats recognise category’s potential

Nestlé Argentina grasps the potential of wet dog food

Traditional forrajerias slowly transform into pet shops

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Argentina

HEADLINES

PROSPECTS

Pet owners prefer pets with which they can interact

Category marred by higher prices and a lack of interest in other pets

Veterinary clinics remains the main sales channel

COMPETITIVE LANDSCAPE

Limited activity in a fragmented environment

Lack of dynamism characterises other pet food

Little differentiation in packaging and retailing strategies

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Argentina

HEADLINES

PROSPECTS

Pet products become smaller reflecting pet ownership trends

Smaller living spaces due to urbanisation

Specialist knowledge of veterinary clinics remains important; growing product range and low prices benefit supermarkets and hypermarkets

COMPETITIVE LANDSCAPE

Economic trends hamper prospects for new premium launches

Focus on flea and tick treatments

Humanisation trend has a positive impact on pet products

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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