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Pet Care in Argentina
June 2022
Pet care in 2022: The big picture
In 2021, Argentina registered a strong rebound in its GDP after a complicated 2020 during which economic growth was hindered by one of the longest COVID-19 quarantines in the world. Despite the strong recovery, the country’s GDP is still below pre pandemic levels.
2022 key trends
In 2021 there was a boom in the cat population. The greater independence of cats, their facility to adapt quickly to reduced spaces, and the lower monthly cost of feeding them, all played a key role when people were choosing pets during the COVID-19 pandemic.
Competitive landscape
Domestic companies that were traditionally focused on offering economy and mid-priced products are now launching premium and super premium options to compete with the leading multinationals in Argentina. For example, in early 2022, Molino Chacabuco SA together with Laboratorio Microsules launched Juvenia Nutrition, the first anti-ageing dry dog food in Argentina.
Retailing developments
E-commerce continued to enjoy dynamic growth in 2021 with a similar trend being seen in 2022. The leading chains of pet shops such as Puppis and Natural Life are boosting their online sales, while pure online retailer Catycan leads pet care sales on MercadoLibre’s e-commerce marketplace.
What next for pet care?
Driven by an improvement in the economy and a recovery of real wages, pet care sales are expected to register an expansion in volume and value terms over the forecast period. Because of the pet humanisation trend, it is expected that a wide variety of premium and natural pet food products will enter the market in the short term – both dry and wet.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Argentina report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Argentina?
Which are the leading brands in Pet Care in Argentina?
How are products distributed in Pet Care in Argentina?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in Argentina
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 11 Distribution of Pet Care by Format: % Value 2017-2022Table 12 Distribution of Pet Care by Format and Category: % Value 2022Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in Argentina
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing cat population supporting strong growth in cat food
Import barriers impede the growth of wet cat food
E-commerce thriving
PROSPECTS AND OPPORTUNITIES
Growing popularity of cats as pets spells good news for sales of cat food
Modern grocery retailers sees the entry of the first premium cat food brand to be sold through this channel
Inclusion of cat food in government’s Precios Cuidados programme should support volume growth
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2017-2022Table 20 Cat Population 2017-2022Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 22 Sales of Cat Food by Category: Volume 2017-2022Table 23 Sales of Cat Food by Category: Value 2017-2022Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 28 NBO Company Shares of Cat Food: % Value 2017-2021Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021Table 30 Distribution of Cat Food by Format: % Value 2017-2022Table 31 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 32 Forecast Sales of Cat Food by Category: Value 2022-2027Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in Argentina
KEY DATA FINDINGS
2022 DEVELOPMENTS
Import restrictions put the brakes on the growth of wet dog food
Rising cost of key ingredients puts upward pressure on prices
Cost considerations limit growth in the pet dog population
PROSPECTS AND OPPORTUNITIES
Pet humanisation set to support the premiumisation of dog food
Modern grocery retailers expected to gain share following the launch of Purina One
Local players expected to focus on mid-priced and premium dog food
CATEGORY INDICATORS
Table 35 Dog Owning Households: % Analysis 2017-2022Table 36 Dog Population 2017-2022Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 38 Sales of Dog Food by Category: Volume 2017-2022Table 39 Sales of Dog Food by Category: Value 2017-2022Table 40 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 41 Sales of Dog Food by Category: % Value Growth 2017-2022Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 44 NBO Company Shares of Dog Food: % Value 2017-2021Table 45 LBN Brand Shares of Dog Food: % Value 2018-2021Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 47 Distribution of Dog Food by Format: % Value 2017-2022Table 48 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 49 Forecast Sales of Dog Food by Category: Value 2022-2027Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in Argentina
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small mammal food the one bright spot as consumers lose interest in keeping birds, fish and reptiles
Consumers still value the advice of vets and sales staff when it comes to other pet food
Lack of variation an obstacle to growth for other pet food
PROSPECTS AND OPPORTUNITIES
Consumers falling out of love with keeping birds, fish and reptiles
Distribution shift expected as some smaller retailers move away from selling other pet food
Competition set to stagnate due to lack of investment
CATEGORY INDICATORS
Table 52 Other Pet Population 2017-2022
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2017-2022Table 54 Sales of Other Pet Food by Category: Value 2017-2022Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 57 LBN Brand Shares of Bird Food: % Value 2018-2021Table 58 LBN Brand Shares of Fish Food: % Value 2018-2021Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021Table 60 Distribution of Other Pet Food by Format: % Value 2017-2022Table 61 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 62 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Argentina
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of COVID-19 restrictions boosts sales of other pet products
Home seclusion reduces seasonality within pet healthcare
Demand for cat litter grows in line with the growing pet cat population
PROSPECTS AND OPPORTUNITIES
Modern grocery retailers expanding their offer should spell good news for pet products
Import barriers threaten to disrupt the competitive landscape
Economic pressures could lead to a stronger presence of private label pet products
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2017-2022Table 66 Sales of Pet Products by Category: % Value Growth 2017-2022Table 67 Sales of Pet Healthcare by Type: % Value 2017-2022Table 68 Sales of Other Pet Products by Type: % Value 2017-2022Table 69 NBO Company Shares of Pet Products: % Value 2017-2021Table 70 LBN Brand Shares of Pet Products: % Value 2018-2021Table 71 Distribution of Pet Products by Format: % Value 2017-2022Table 72 Forecast Sales of Pet Products by Category: Value 2022-2027Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
Pet Care
This is the aggregation of pet food and pet products.