Pet Care in Argentina

Pet Care in Argentina

EXECUTIVE SUMMARY

The economic crisis impacts volume results in pet care, as the rise of price-sensitive consumers fuels informal and illegal sales, dampening value growth 

The humanisation trends sees owners increasingly viewing cats and dogs as family members, treating them to premium items, and investing in healthcare plans

Multinational players lead as Nestlé Argentina SA retains the top spot; however, domestic players are set to increase their performance over the forecast period 

E-commerce is slowly on the rise, as traditional grocery retailers lead sales; with many transforming into pet stores to widen their product availability and boost sales 

Value and volume sales are set to increase year-on-year, driven by sales of pet food and pet dietary supplements

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Argentina

HEADLINES

PROSPECTS

Other pet food is not impacted by the slow economy, as owners cannot replace other pet food with homemade substitutes, forcing them to purchase store products

 Veterinary clinics are the main retailer of other pet food, as a wide range of different pet food products are available from these specialist clinics

Pet owners increasingly prefer pets that they can interact and engage with, a preference boosted by the growing humanisation trend

COMPETITIVE LANDSCAPE

There are low levels of marketing and advertising in other pet food, as competitors are not willing to invest, and international players are absent from the landscape

Limited activity occurs by competitors, as Distribuidora Nor continues to lead the other pet food landscape

Competitors fail to differentiate themselves from each other, with similar packaging and positioning seen across the landscape

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Argentina

HEADLINES

PROSPECTS

Pet owners look to save money by reducing their spend on other pet products, impacting overall value sales and growth

Pet products become smaller, reflecting pet ownership trends for smaller dogs and the humanisation of both dogs and cats

 Increasing urbanisation results in smaller living space for pets and owners, driving the need for pet healthcare and hygiene products

COMPETITIVE LANDSCAPE

Veterinary clinics remain important; however, growth is impacted as price-sensitive consumers trade down, purchasing cheaper alternatives found in supermarkets 

Elanco acquires Bayer Animal Health, strengthening its position in pet healthcare, while Merial Argentina continues to lead with its product Frontline 

Private label has low-level participation in pet products, with cat litter being the only real offering from retailer’s own brands

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Argentina

HEADLINES

PROSPECTS

Organic, vegan and natural dog food products align to the growing interest in health and wellness, as well as the humanisation trend

Dog treats grow as heightened availability boosts awareness and encourages value sales 

Packaging trends in dog food align to food packaging trends, with players using sustainable options to appeal to the rise of eco-friendly consumers

COMPETITIVE LANDSCAPE

Grupo Pilar sells Tiernitos and Rosco to Pet Food Saladillo, lowering its value share as its distribution and product availability is dampened

E-commerce continues to gain popularity in dog food, boosted by online-only discounts, deals and online consultations 

Nestlé Argentina leads, as private label dog food struggles to compete against the wide range of economy offerings from well-known, multinational players

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Argentina

HEADLINES

PROSPECTS

Sales of cat food is less impacted by the economic downturn, as cats often reject replacement food choices 

Wet cat food registers a substantial volume and value growth, driven by new products entering the landscape, and the growing humanisation trend

Cats are popular among younger generations, who appreciate cat’s independence and low monthly maintenance costs

COMPETITIVE LANDSCAPE

Nestlé continues to lead the landscape, while Pet Food Saladilo records a strong performance, boosted by its acquisition of several Grupo Pilar brands

 Other grocery retailers develop into pet shops to boost their overall performance, selling items with higher margins

Supermarkets and hypermarkets adapt their pet food sales strategies to improve positioning, awareness and sales of products

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 Distribution of Cat Food by Format: % Value 2015-2020
Table 70 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 71 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 72 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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