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Country Report

Pet Care in

Pet Care in Brazil

May 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Recent years in Brazil were marked by events that reduced consumers’ purchasing power and consequently affected many sectors. With 2018’s presidential election, tax and social reforms were expected from the new government, which ended up taking a long time to happen or not happen at all, and delayed the economic recovery and the market reaction for 2020.

Premiumisation leverages pet humanisation and niche brands

Even though Brazil is one of the main pet markets in the world, some developed countries still see more sophisticated demand across the main categories. In Brazil, the high price per kilo of some categories such as wet food and therapeutic food, for example, saw most consumers shy away from them.

Fastest growing brands addressing more sophisticated demand with new claims

Even during an unstable economic period, the scenario for pet food and products has been favourable for mid-priced brands and, more recently, for premium brands. With consumers trading-up to better quality products, the segment has seen value sales increasing in the last few years and the future prospects are positive.

Pet superstores and warehouse clubs gaining space over hypermarkets

One of the main factors of the premiumisation trend is the possibility of personalisation. Consumers increasingly look for products and services that meet their needs, making the search for products increasingly more specific.

Positive economic scenario expected to continue driving market growth

Pet care has been presenting healthy growth during the last few years and is likely to see positive growth over the forecast period. Even though there are solid drivers to support such growth, there are additional pain points affecting the market over the coming years, notably in 2020 and 2021.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Pet Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Brazil?
What are the major brands in Brazil?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Brazil

EXECUTIVE SUMMARY

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Brazil

HEADLINES

PROSPECTS

Sociodemographic factors continue positively impacting other pets’ population

Regular seeds and vegetables harm pet food sales

Exposure in pet superstores helps premium other pet food brands to grow

COMPETITIVE LANDSCAPE

Alcon Ltda invests in branding and higher quality positioning

Nutrópica Ltda innovates through products focused on premium segment

Regional players lose share while leading companies consolidate with channel and branding investments

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Brazil

HEADLINES

PROSPECTS

Pet humanisation drives pet healthcare’s growth over the coming years

Increasing concern about pets’ appearance and health benefits pet cosmetics

Leisure products and home accessories benefit growth of other pet products

COMPETITIVE LANDSCAPE

Merial Saúde Animal Ltda’s brands lead growing pet healthcare

Pet accessories and homewares sees higher market fragmentation

Toys and accessories sees fiercer competition from new entrants

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Brazil

HEADLINES

PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets’ needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Brazil

HEADLINES

PROSPECTS

Increasing popularity of cats drives food performance despite economic uncertainties

Pet humanisation drives premium offers such as therapeutic cat food

Wet cat food sales performance still relies on mid-priced brands

COMPETITIVE LANDSCAPE

Fiercer competition forces Mars Inc to reinvent brands and products

Affordable quality leads Grandfood’s brands to consolidate second place in cat food

Royal Canin invests in innovative campaigns targeting cat owners

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Brazil

EXECUTIVE SUMMARY

Sociodemographic polarisation allied to slight economic recovery drive pet care value growth

Premiumisation leverages pet humanisation and niche brands

Fastest growing brands addressing more sophisticated demand with new claims

Pet superstores and warehouse clubs gaining space over hypermarkets

Positive economic scenario expected to continue driving market growth

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Brazil

HEADLINES

PROSPECTS

Sociodemographic factors continue positively impacting other pets’ population

Regular seeds and vegetables harm pet food sales

Exposure in pet superstores helps premium other pet food brands to grow

COMPETITIVE LANDSCAPE

Alcon Ltda invests in branding and higher quality positioning

Nutrópica Ltda innovates through products focused on premium segment

Regional players lose share while leading companies consolidate with channel and branding investments

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Brazil

HEADLINES

PROSPECTS

Pet humanisation drives pet healthcare’s growth over the coming years

Increasing concern about pets’ appearance and health benefits pet cosmetics

Leisure products and home accessories benefit growth of other pet products

COMPETITIVE LANDSCAPE

Merial Saúde Animal Ltda’s brands lead growing pet healthcare

Pet accessories and homewares sees higher market fragmentation

Toys and accessories sees fiercer competition from new entrants

CATEGORY DATA

Dog Food in Brazil

HEADLINES

PROSPECTS

Economy segment’s price range falls due to premiumisation and higher incomes

Mid-priced segment remains the most important one in absolute terms

Premium products sales grow as consumers become more conscious about their pets’ needs

COMPETITIVE LANDSCAPE

Grandfood Industria e Comercio Ltda develops strategies to overcome competition

Mars Inc’s brand Pedigree responds to fierce Grandfood competition

Nestlé Brasil Ltda grows strongly with more profitable products and investment in novelties

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Brazil

HEADLINES

PROSPECTS

Increasing popularity of cats drives food performance despite economic uncertainties

Pet humanisation drives premium offers such as therapeutic cat food

Wet cat food sales performance still relies on mid-priced brands

COMPETITIVE LANDSCAPE

Fiercer competition forces Mars Inc to reinvent brands and products

Affordable quality leads Grandfood’s brands to consolidate second place in cat food

Royal Canin invests in innovative campaigns targeting cat owners

CATEGORY INDICATORS

CATEGORY DATA

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Want to find out more about this report?

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