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Country Report

Pet Care in

Pet Care in Brazil

42 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Pet humanisation and an increase in the number of vets contribute to growth in pet care

The pet care market in Brazil has proved resilient despite the economic crisis, and it is expected that growth will accelerate as disposable incomes recover. The pet humanisation trend has been a key factor in market performance.

Pet food ranges expand as consumers seek customisation to meet specific needs

Recent years have seen increased segmentation in pet food, including products developed for different breeds and species, and with functional benefits tailored to particular characteristics. This trend is expected to continue, as owners become increasingly aware of their pets’ needs and are willing to spend more on pet comfort, as well as on products they believe will make their pets live longer, such as those with more natural ingredients or are aimed specifically at their type of pet.

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Mars and Nestlé together hold a significant market share, and are seeking to grow in more profitable categories than the ones they already dominate, such as dry pet food. Penetration rates of wet pet food in Brazil are low when compared to other regions, and even other countries in Latin America.

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Pet shops continue to be the most significant distribution channel for pet care, especially given the country’s size and the prevalence of this type of channel in less urban regions, like the Northeast. However, it is losing share to two other channels that are seeing significant growth: pet superstores and warehouse clubs, or “atacarejos.

Sociodemographic trends drive growth in the population of smaller pets

Urbanisation continues to drive consumers into metropolises and consequently into smaller homes. The movement from larger houses to apartment buildings in big cities has contributed to strong growth in the cat population (and therefore cat food) as well as smaller dog breeds (and therefore smaller packages in dog food).

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Pet Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Brazil?
What are the major brands in Brazil?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Brazil

EXECUTIVE SUMMARY

Pet humanisation and an increase in the number of vets contribute to growth in pet care

Pet food ranges expand as consumers seek customisation to meet specific needs

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Sociodemographic trends drive growth in the population of smaller pets

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Brazil

HEADLINES

PROSPECTS

Wet cat food consolidates around major players, driving out imported brands

Opportunity in low-end economy wet cat food, while mid-priced and premium are consolidated

Therapeutic and functional cat food propel growth in both wet and dry food

COMPETITIVE LANDSCAPE

Mars and Nestlé introduce super-premium wet cat food lines

Cat food functionality follows Mars’ innovative dry food for sterilised cats

Premier and Golden lines fill in market gap left by crisis, help Grandfood gain share

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Brazil

HEADLINES

PROSPECTS

Dog food shows stronger growth as consumers trade up

Wet dog food attracts investments from both global and regional players

Small plastic packaging and pouches dominate as small breeds are favoured

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Regional brand leaders invest in natural, light versions of existing products

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Brazil

HEADLINES

PROSPECTS

As the Brazilian economy starts to recover, other pet food continues to grow

Bird owners invest in prepared bird food as rising employment increases time away from home

Consumers are focusing on products ingredients and healthiness

COMPETITIVE LANDSCAPE

Alcon remains the leading player and sets industry standards for new product developments

Avitrin brand aims to offer more natural appeal

Tetra continues to face intense competition from regional players

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Brazil

HEADLINES

PROSPECTS

Pet humanisation continues to drive growth of pet products

Pet superstores take on a community-building role

The premiumisation of pet cosmetics and accessories

COMPETITIVE LANDSCAPE

Boehringer Ingelheim’s Frontline remains pet healthcare leader in Brazil

Regional pet cosmetics and accessories brands remain fragmented

Cat litter continues to grow, with fierce competition inside the category

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Brazil

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Executive Summary

New Report Guarantee

Pet humanisation and an increase in the number of vets contribute to growth in pet care

Pet food ranges expand as consumers seek customisation to meet specific needs

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Sociodemographic trends drive growth in the population of smaller pets

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Brazil

EXECUTIVE SUMMARY

Pet humanisation and an increase in the number of vets contribute to growth in pet care

Pet food ranges expand as consumers seek customisation to meet specific needs

Mars and Nestlé set stage for fierce competition in wet dog and cat food

Pet shops lose share to pet superstores and warehouse clubs following economic crisis

Sociodemographic trends drive growth in the population of smaller pets

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Brazil

HEADLINES

PROSPECTS

Wet cat food consolidates around major players, driving out imported brands

Opportunity in low-end economy wet cat food, while mid-priced and premium are consolidated

Therapeutic and functional cat food propel growth in both wet and dry food

COMPETITIVE LANDSCAPE

Mars and Nestlé introduce super-premium wet cat food lines

Cat food functionality follows Mars’ innovative dry food for sterilised cats

Premier and Golden lines fill in market gap left by crisis, help Grandfood gain share

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Brazil

HEADLINES

PROSPECTS

Dog food shows stronger growth as consumers trade up

Wet dog food attracts investments from both global and regional players

Small plastic packaging and pouches dominate as small breeds are favoured

COMPETITIVE LANDSCAPE

Mars and Nestlé invest in wet food as regional players grow in other categories

Premier Pet’s Golden line sets industry standards for “mid-priced premium” dog food

Regional brand leaders invest in natural, light versions of existing products

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Brazil

HEADLINES

PROSPECTS

As the Brazilian economy starts to recover, other pet food continues to grow

Bird owners invest in prepared bird food as rising employment increases time away from home

Consumers are focusing on products ingredients and healthiness

COMPETITIVE LANDSCAPE

Alcon remains the leading player and sets industry standards for new product developments

Avitrin brand aims to offer more natural appeal

Tetra continues to face intense competition from regional players

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Brazil

HEADLINES

PROSPECTS

Pet humanisation continues to drive growth of pet products

Pet superstores take on a community-building role

The premiumisation of pet cosmetics and accessories

COMPETITIVE LANDSCAPE

Boehringer Ingelheim’s Frontline remains pet healthcare leader in Brazil

Regional pet cosmetics and accessories brands remain fragmented

Cat litter continues to grow, with fierce competition inside the category

CATEGORY DATA

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