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Country Report

Pet Care in

Pet Care in Brazil

Jun 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Brazil has established itself among the top five markets globally for pet care in terms of retail value sales over the past few years, posting resilient growth even during the economic recession the country has faced since 2014. The rise in the pet population is one of the key drivers behind this size and growth, propelled by sociodemographic trends not uncommon to emerging economies.

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Unlike the greater sales it enjoys in some more developed markets, wet food is a relatively niche category in Brazil. Wet food is still perceived as a very premium product often fed as a treat or mixed with dry food in order to improve palatability.

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

The economic recession left a white space between premium and mid-priced dog and cat food: premium consumers became more conscious of spending due to restricted budgets and negative signs like high inflation and unemployment, while mid-priced pet food buyers either traded down to economy or stayed in the segment but opted for more affordable pricing. Grandfood Industria e Comercio Ltda’s Golden brand for both dog and cat food filled this white space, offering a mid-priced product with high-premium positioning.

While pet superstores continue to expand, online channel posts strongest growth

Traditionally, the main distribution channel for the Brazilian pet care market has been neighbourhood pet shops. This is due to both geographic and cultural factors: the country is large, with hard-to-reach rural areas, and logistics are one of the biggest hardships that companies name when questioned about business challenges.

Although already one of the largest markets, there is still significant room for growth in Brazil

While Brazil is ranked among the top global markets with the highest value sales of pet care products, there is still significant room for development. For example, in the ranking of average kilogram consumption of pet food per pet, the country falls well below other Latin American neighbours like Chile and Argentina, and behind such other developing markets as Mexico, Colombia and Romania.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Pet Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Brazil?
What are the major brands in Brazil?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Brazil

EXECUTIVE SUMMARY

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

While pet superstores continue to expand, online channel posts strongest growth

Although already one of the largest markets, there is still significant room for growth in Brazil

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Brazil

HEADLINES

PROSPECTS

As Brazilians increasingly value their time, cats become the pet of choice

Democratisation of wet cat food to help drive category sales growth

COMPETITIVE LANDSCAPE

Although losing share, Mars Inc remains the clear leader

Grandfood Indústria e Comércio Ltda reaffirms its position as second largest player

Local players continue to steal share from Nestlé SA

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Other Pet Food in Brazil

HEADLINES

PROSPECTS

Sociodemographic trends continue to drive growth in the other pet population

Raw material costs cause temporary unit price hike

Pet superstores expansion helping drive premiumisation

COMPETITIVE LANDSCAPE

Nutrópica Nutrição Especializada Ltda increases its share via innovation

Indústria e Comércio de Alimentos Desidratados Alcon maintains the leading position

While still highly fragmented, larger players are consolidating

CATEGORY INDICATORS

Table 36 Other Pet Population 2014-2019

CATEGORY DATA

Table 37 Sales of Other Pet Food by Category: Volume 2014-2019
Table 38 Sales of Other Pet Food by Category: Value 2014-2019
Table 39 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 40 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 41 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 42 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 43 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 44 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 45 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 46 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 47 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Brazil

HEADLINES

PROSPECTS

As the economy shows signs of recovery, consumers begin to trade up in cat litter

Other pet products and pet healthcare show promising prospects for the forecast period

Pet dietary supplements see less attention from consumers

COMPETITIVE LANDSCAPE

Pet healthcare companies continue to dominate pet products

Bayer AG and Merck & Co Inc gain relevance in pet healthcare in 2018

Other pet products remains highly fragmented

CATEGORY DATA

Table 49 Sales of Pet Products by Category: Value 2014-2019
Table 50 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 51 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 52 Sales of Other Pet Products by Type: % Value 2014-2019
Table 53 NBO Company Shares of Pet Products: % Value 2014-2018
Table 54 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 55 Distribution of Pet Products by Format: % Value 2014-2019
Table 56 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 57 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Dog Food in Brazil

HEADLINES

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Pet superstores continue to drive dog food sales by centralising pet owner needs

Growth in small dog population to keep value sales increasing at higher rates than volume

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Manufacturers continue to eye natural wet food and treats due to pet humanisation

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2014-2019
Table 59 Dog Population 2014-2019
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 61 Sales of Dog Food by Category: Volume 2014-2019
Table 62 Sales of Dog Food by Category: Value 2014-2019
Table 63 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 64 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 67 NBO Company Shares of Dog Food: % Value 2014-2018
Table 68 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 69 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 70 Distribution of Dog Food by Format: % Value 2014-2019
Table 71 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 72 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

While pet superstores continue to expand, online channel posts strongest growth

Although already one of the largest markets, there is still significant room for growth in Brazil

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Brazil

EXECUTIVE SUMMARY

Already among the top pet care markets, sociodemographic trends keep driving pet care growth in Brazil

Pet humanisation and expansion of pet superstores to keep driving wet food sales

Local player Grandfood Industria e Comercio Ltda establishes itself as second largest player in pet care

While pet superstores continue to expand, online channel posts strongest growth

Although already one of the largest markets, there is still significant room for growth in Brazil

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Brazil

HEADLINES

PROSPECTS

As Brazilians increasingly value their time, cats become the pet of choice

Democratisation of wet cat food to help drive category sales growth

COMPETITIVE LANDSCAPE

Although losing share, Mars Inc remains the clear leader

Grandfood Indústria e Comércio Ltda reaffirms its position as second largest player

Local players continue to steal share from Nestlé SA

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Brazil

HEADLINES

PROSPECTS

Sociodemographic trends continue to drive growth in the other pet population

Raw material costs cause temporary unit price hike

Pet superstores expansion helping drive premiumisation

COMPETITIVE LANDSCAPE

Nutrópica Nutrição Especializada Ltda increases its share via innovation

Indústria e Comércio de Alimentos Desidratados Alcon maintains the leading position

While still highly fragmented, larger players are consolidating

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Brazil

HEADLINES

PROSPECTS

As the economy shows signs of recovery, consumers begin to trade up in cat litter

Other pet products and pet healthcare show promising prospects for the forecast period

Pet dietary supplements see less attention from consumers

COMPETITIVE LANDSCAPE

Pet healthcare companies continue to dominate pet products

Bayer AG and Merck & Co Inc gain relevance in pet healthcare in 2018

Other pet products remains highly fragmented

CATEGORY DATA

Dog Food in Brazil

HEADLINES

PROSPECTS

Consumer spending to increase in the coming years, following a recessionary period

Pet superstores continue to drive dog food sales by centralising pet owner needs

Growth in small dog population to keep value sales increasing at higher rates than volume

COMPETITIVE LANDSCAPE

Grandfood’s Golden establishes mid-priced leadership over Mars’ Pedigree

Mars Inc remains dog food leader, but Grandfood overtakes Nestlé SA

Manufacturers continue to eye natural wet food and treats due to pet humanisation

CATEGORY INDICATORS

CATEGORY DATA

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Want to find out more about this report?

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