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Learn moreMay 2020
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Recent years in Brazil were marked by events that reduced consumers’ purchasing power and consequently affected many sectors. With 2018’s presidential election, tax and social reforms were expected from the new government, which ended up taking a long time to happen or not happen at all, and delayed the economic recovery and the market reaction for 2020.
Even though Brazil is one of the main pet markets in the world, some developed countries still see more sophisticated demand across the main categories. In Brazil, the high price per kilo of some categories such as wet food and therapeutic food, for example, saw most consumers shy away from them.
Even during an unstable economic period, the scenario for pet food and products has been favourable for mid-priced brands and, more recently, for premium brands. With consumers trading-up to better quality products, the segment has seen value sales increasing in the last few years and the future prospects are positive.
One of the main factors of the premiumisation trend is the possibility of personalisation. Consumers increasingly look for products and services that meet their needs, making the search for products increasingly more specific.
Pet care has been presenting healthy growth during the last few years and is likely to see positive growth over the forecast period. Even though there are solid drivers to support such growth, there are additional pain points affecting the market over the coming years, notably in 2020 and 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Pet Care in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.