Pet Care in Peru

Pet Care in Peru

EXECUTIVE SUMMARY

Peruvian pet care market growth is buttressed by a rising pet population, with demand characterised by a growing preference for cats and smaller dogs

Growing number of household pets along with humanisation trends boost demand not only for dog and cat food but also for pet products and pet healthcare

With wide product ranges and distribution and strong brand recognition multinational Nestlé and domestic Rintisa hold a clear lead over other pet care players

Traditional channels account for the highest share of sales, but emerging e-commerce, discounters and convenience store channels see the highest growth

Pet care is expected to see continued growth with burgeoning pet population and humanisation trends having a strong impact on the trajectory

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Peru

HEADLINES

PROSPECTS

While most dog owners see little difference between mainstream and premium brands other than price, demand for premium products is on the rise in Peru

Wet dog food and dog treats benefit as Peruvians increasingly opt for packaged food that offers balanced nutrition and to treat their pets with more indulgence

The convenience of wider distribution of pet food through modern channels further drives pet owners to shift from home-made to packaged food

COMPETITIVE LANDSCAPE

Nestlé maintains its lead by expanding its premium lines and introducing Peru’s first massive oral care product in the form of Dentalife chew treats

Rintisa aims to strengthen its position in premium dog food with new wet dog food products for adult dogs and for puppies

Pedigree set to introduce its oral hygiene product Dentastix and medicated products under Royal Canin while also focusing on expanding its distribution in Peru

CATEGORY INDICATORS

Table 18 Dog Owning Households: % Analysis 2015-2020
Table 19 Dog Population 2015-2020
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 21 Sales of Dog Food by Category: Volume 2015-2020
Table 22 Sales of Dog Food by Category: Value 2015-2020
Table 23 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 24 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 27 NBO Company Shares of Dog Food: % Value 2015-2019
Table 28 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 29 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 30 Distribution of Dog Food by Format: % Value 2015-2020
Table 31 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Peru

HEADLINES

PROSPECTS

Continued high growth of the pet cat population in Peru remains the main growth driver for cat food

Humanisation trends combined with ever-widening variety of formats and flavours boost sales of cat treats and wet cat food

Clear preference of cat owners for females over males could impact sales of cat food if players develop gender-specific products in the future

COMPETITIVE LANDSCAPE

With greater focus on its premium dry cat food, leading player Rintisa introduces Canbo Super Premium Urinary Tract Care for adult cats

Master Foods expands its Whiskas cat food line with new formats and aims to improve its value share wider new distribution and increased marketing investment

Nestlé aims to strengthen marketing strategies for the veterinary and modern grocery retailers channels while defending its position in premium dry cat food

CATEGORY INDICATORS

Table 35 Cat Owning Households: % Analysis 2015-2020
Table 36 Cat Population 2015-2020
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 38 Sales of Cat Food by Category: Volume 2015-2020
Table 39 Sales of Cat Food by Category: Value 2015-2020
Table 40 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 41 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 44 NBO Company Shares of Cat Food: % Value 2015-2019
Table 45 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 46 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 47 Distribution of Cat Food by Format: % Value 2015-2020
Table 48 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Peru

HEADLINES

PROSPECTS

Overall preference for pet dogs and cats as well as cultural factors keeps the “other” pet population low, reflected in limited volume and value growth for this category

Even those owners that opt to feed their pets packaged food show little interest in seeing changes or innovations in “other” pet food offer

Independent small grocers, market stalls and pet shops are primary sources for obtaining “other” pet food, with unbranded products sold in bulk being highly popular

COMPETITIVE LANDSCAPE

Locally produced Nutri Pets and Nutrafin brands hold the leading positions in “other” pet food, a category that has few major players

Nutrafin aims to establish its positioning as a brand that offers fish owners a holistic solution that meets all their pets’ needs

Despite wider distribution of imported brands through modern distribution channels, consumers continue to choose price over than quality or brand names

CATEGORY INDICATORS

Table 52 Other Pet Population 2015-2020

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2015-2020
Table 54 Sales of Other Pet Food by Category: Value 2015-2020
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 56 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 57 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 58 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 60 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Peru

HEADLINES

PROSPECTS

All categories of pet products perform well as owners increasingly seek to ensure their pets’ health, hygiene and overall wellbeing

Humanisation trend has greatest impact on “other” pet products, which posts the highest value growth of all in 2020

Despite being the largest category, cat litter sees relatively limited usage and thus has greater growth potential

COMPETITIVE LANDSCAPE

While leading cat litter player Nestlé benefits the most from the urbanisation trend, retailers SuperPet and Dog’n Cat make inroads through online sales

Cencosud’s private label Pet’s fun range of pet products keeps gaining more space in stores, as its imports keep growing

Below-the-counter sales, especially of flea/tick treatments, pose the main competition for pet healthcare products

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2015-2020
Table 66 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 67 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 68 Sales of Other Pet Products by Type: % Value 2015-2020
Table 69 NBO Company Shares of Pet Products: % Value 2015-2019
Table 70 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 71 Distribution of Pet Products by Format: % Value 2015-2020
Table 72 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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