Executive Summary

Jun 2019
Packaged food tempts more owners as focus on nutrition increases

Pet care sales continue to increase strongly in Peru. This trend can mainly be attributed to an ongoing increase in the number of pets, particularly cats and dogs, along with the fact that more pet owners are switching from home-made and unpackaged food to industrially manufactured pet food.

Premium products attract small but growing number as owners seek to ensure healthy and happy pets

A small but growing number of consumers in Peru are buying premium and super premium brands of pet care. Consumers increasingly value the specialised and nutritionally balanced products offered by higher priced foods as they seek to ensure their pets’ happiness, health and long lives.

Multinational Nestlé continues to lead but Master Foods announces a challenge

Nestlé led sales within pet care in 2018, with the multinational competing via a focus on innovation and the provision of added value to consumers. The company is present in all distribution channels, offering brands in the mid-priced and premium segments.

Supermarkets and hypermarkets attract consumers seeking convenience as range of pet care widens

Traditional grocery retailers and veterinary clinics remain popular distribution channels for pet care, with independent small grocers and market stalls offering a range of low-priced options. There are many small veterinary clinics throughout Peru, with these outlets usually independent and offering a wide variety of products and prices as a result.

Impact of economic concerns will only partly counterbalance growing pet population and shift to prepared food

The main threat to forecast period growth is an economic slowdown, with this caused by the paralysis of some large investment projects and political instability. Economic deceleration is likely to restrict consumer spending and slow the shift from unpackaged food to packaged products, as well as the purchase of non-essential items such as many pet products.

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Pet Care in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Pet Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Peru?
  • What are the major brands in Peru?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Peru

EXECUTIVE SUMMARY

Packaged food tempts more owners as focus on nutrition increases
Premium products attract small but growing number as owners seek to ensure healthy and happy pets
Multinational Nestlé continues to lead but Master Foods announces a challenge
Supermarkets and hypermarkets attract consumers seeking convenience as range of pet care widens
Impact of economic concerns will only partly counterbalance growing pet population and shift to prepared food

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Distribution of Pet Care by Format: % Value 2014-2019
Table 11 Distribution of Pet Care by Format and Category: % Value 2019
Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Peru

HEADLINES

PROSPECTS

Leftovers lose appeal as cat owners seek nutrition and indulgence
Indulgent treats and wet food increasingly bought to indulge cats
Cats seen as perfect pets by busy apartment-dwellers

COMPETITIVE LANDSCAPE

Leading players pose competition to their own brands by offering unpackaged products
Master Foods reaches for top with distribution changes and soaring marketing spend
New entrants also bank on wet food

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2014-2019
Table 19 Cat Population 2014-2019
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 21 Sales of Cat Food by Category: Volume 2014-2019
Table 22 Sales of Cat Food by Category: Value 2014-2019
Table 23 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 27 NBO Company Shares of Cat Food: % Value 2014-2018
Table 28 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 29 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 30 Distribution of Cat Food by Format: % Value 2014-2019
Table 31 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Peru

HEADLINES

PROSPECTS

City dwellers seek companionship of small dogs
Pet dogs used as trial run before having children
Dog owners switching from home-made to packaged food, with some opting for BARF

COMPETITIVE LANDSCAPE

Pedigree pushes for top with soaring marketing budget
Wet dog food benefits from widening range
Different price bands adopt tailored strategies

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2014-2019
Table 36 Dog Population 2014-2019
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 38 Sales of Dog Food by Category: Volume 2014-2019
Table 39 Sales of Dog Food by Category: Value 2014-2019
Table 40 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 41 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 44 NBO Company Shares of Dog Food: % Value 2014-2018
Table 45 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 46 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 47 Distribution of Dog Food by Format: % Value 2014-2019
Table 48 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 49 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Peru

HEADLINES

PROSPECTS

Dogs and cats viewed as only pets by many Peruvians
Little interest in packaged food or pet nutrition
Traditional and specialised channels benefit from limited distribution and lack of mainstream interest

COMPETITIVE LANDSCAPE

Low-priced local leaders retain popularity, despite stronger presence for premium imports
Players unwilling to invest in innovation and marketing
Packaging works harder to attract attention in supermarkets and hypermarkets

CATEGORY INDICATORS

Table 52 Other Pet Population 2014-2019

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2014-2019
Table 54 Sales of Other Pet Food by Category: Value 2014-2019
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 56 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 57 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 58 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 60 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Peru

HEADLINES

PROSPECTS

Strong potential for cat litter as consumers become more focused on hygiene and convenience
Cost considerations bite, hindering spending on pet healthcare and dietary supplements
Cherished pets benefit from pampering and pet-specific products

COMPETITIVE LANDSCAPE

Purina Tidy Cat benefits from distribution dominance and urbanisation
Sole private label proves more innovative than many brands
Bayer taps into growing interest in preventative healthcare

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2014-2019
Table 66 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 67 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 68 Sales of Other Pet Products by Type: % Value 2014-2019
Table 69 NBO Company Shares of Pet Products: % Value 2014-2018
Table 70 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 71 Distribution of Pet Products by Format: % Value 2014-2019
Table 72 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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