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Learn moreMay 2020
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The soaring increase in the Peru’s pet population, particularly of cats and dogs, combined with the humanisation trend, continued to drive higher demand for pet and pet products in 2020. Ongoing urbanisation resulting in a higher rate of small apartment construction rather than houses and, to a lesser degree, busier lifestyles in Peru also resulted in increasingly high demand for smaller pets.
Pet ownership overall continues to grow annually in Peru, and according to a Kantar Worldpanel Division report published in 2019, nearly half of all Peruvian households keep a pet of some kind at home. Indeed, in 2019 and 2020 a higher number of people were not only buying, but also adopting cats and dogs, the population of which has been increasing in private and public animal shelters in the country since Peru adopted an Animal Protection and Welfare Law (No.
The multinational Nestlé and domestic manufacturer Rinti SA (commonly called Rintisa) continued to hold the leading value shares within pet care in 2019, as they are the top two players in the largest categories of dog food and cat food. Nestlé also maintained its leading position in pet products on the strength of its Tidy Cats brand in cat litter, which accounted for the largest value share among pet products in 2019 and 2020.
With the exception of “other” pet food, which generates the highest sales through veterinary clinics, hypermarkets, pet shops and supermarkets, respectively, traditional grocery retailers remained the dominant distribution channel for pet care in 2020, with independent small grocers and market stalls offering a range of low-priced options. There are many small veterinary clinics throughout Peru, with these outlets usually independent and offering a wide variety of products and prices as a result.
Recent and projected high growth in the pet dog and cat populations and a continuing, if incremental, shift towards prepared food is expected to ensure strong value growth of pet care in the forecast period, with a growing number of Peruvians appreciating the benefits of pets as companions while also being keen to offer their pets optimum nutrition. The preference for owning cats and smaller dogs is not expected to abate, as lifestyle and urbanisation trends contributing to this growing preference are set to continue.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.