Pet care sales continue to increase strongly in Peru. This trend can mainly be attributed to an ongoing increase in the number of pets, particularly cats and dogs, along with the fact that more pet owners are switching from home-made and unpackaged food to industrially manufactured pet food.
A small but growing number of consumers in Peru are buying premium and super premium brands of pet care. Consumers increasingly value the specialised and nutritionally balanced products offered by higher priced foods as they seek to ensure their pets’ happiness, health and long lives.
Nestlé led sales within pet care in 2018, with the multinational competing via a focus on innovation and the provision of added value to consumers. The company is present in all distribution channels, offering brands in the mid-priced and premium segments.
Traditional grocery retailers and veterinary clinics remain popular distribution channels for pet care, with independent small grocers and market stalls offering a range of low-priced options. There are many small veterinary clinics throughout Peru, with these outlets usually independent and offering a wide variety of products and prices as a result.
The main threat to forecast period growth is an economic slowdown, with this caused by the paralysis of some large investment projects and political instability. Economic deceleration is likely to restrict consumer spending and slow the shift from unpackaged food to packaged products, as well as the purchase of non-essential items such as many pet products.
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This industry report originates from Passport, our Pet Care market research database.