The population of cats and dogs in Israel continued to grow in 2019 and alongside this, awareness and care for the needs of these pets also grew. Online articles and advertising, along with the advice of vets and specialist sales staff, has helped to educate consumers about the dietary requirements of different pets.
Pet humanisation remained a key trend within pet care in 2019 with consumers forming ever closer bonds with their pets. Aside from purchasing premium pet food, owners are also investing in an increasingly wide variety of pet products such as pet furniture and clothing.
BioPet Ltd continues lead in all of the major categories, including dog and cat food and pet products. The company benefits from its long-standing position in the market and widespread distribution network, with it having established strong relationships with local retailers.
Pet shops continued to dominate the distribution of pet care in 2019, taking further share away from grocery retailers. As consumers place growing attention on the food they give to their pets so they are increasingly looking for the expert advice and guidance of trained sales staff that are available in pet shops and superstores.
Pet care is projected to see stronger growth over the forecast period in current value terms when compared to the review period. This is largely due to the growing trend towards premium pet food and products with owners becoming less willing to accept economy or mid-priced options.
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This industry report originates from Passport, our Pet Care market research database.