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Country Report

Pet Care in

Pet Care in Hungary

44 pages, May 2018

US$2,100

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Executive Summary

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Pet care benefits from social trends and diversity of products

In Hungary pet care sales are benefitting from the latest trends leading to having a pet being fashionable and trendy. Besides pets being increasingly treated as family members, they often appear on social networking sites, making them attractive and important, whilst a good target for producers.

Demand for premium products and special ingredients

As pet owners look to extend the lifespan of their pets, demand has been growing for more expensive premium-quality products, also helped by a rise in disposable incomes. This trend has also been turning more and more consumers towards special products with unique ingredients, including natural, fortified, free from or organic pet food products.

Pet care remains highly competitive, but producers work hard to maintain their positions

Pet care has remained highly competitive in the local market. Manufacturers of the most well-known and popular branded products, such as Whiskas or Pedigree, have been investing in advertisements, including TV spots, to call attention to their brands and the quality of their products, promoting more expensive small pack sizes primarily.

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet owners in Hungary can select from several channels and store types when purchasing pet food and other pet products. Growing demand for convenience has been favouring the expansion of online sales offered not only by online retailers but also by pet superstores and several food and non-food chains operating web shops.

Pet care will continue to expand despite the pet population remaining stable

In the domestic market, pet care sales are projected to continue to grow, in part due to no significant decline in the pet population. In the medium term, the economic environment is likely to allow for pet owners to spend on pet food and other pet products and the role of pets is expected to remain relevant for households.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Pet Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Hungary?
What are the major brands in Hungary?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Hungary

EXECUTIVE SUMMARY

Pet care benefits from social trends and diversity of products

Demand for premium products and special ingredients

Pet care remains highly competitive, but producers work hard to maintain their positions

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet care will continue to expand despite the pet population remaining stable

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Hungary

HEADLINES

PROSPECTS

Cat food catches up with dog food

Cat treats is most dynamic category, but future success is not guaranteed

Cat owners look for single-portion products vs large pack sizes

COMPETITIVE LANDSCAPE

Branded products continue to face competition from private label

International players continue to lead whilst local producers aim to make gains in niche segments

Advertising exposure to a wider pool of consumers is still a privilege of large cat food producers

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Hungary

HEADLINES

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Improving market conditions also affect pack sizes and pack types

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Private label continues to gain traction in dog food

Online retailing benefits from latest trends

CATEGORY INDICATORS

Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Other pet food sees value growth despite declining population

Small mammal/reptile food likely to post biggest increase

Other pet food to face further competition from dog and cat food

COMPETITIVE LANDSCAPE

Key players maintain positions in a less concentrated environment

Category lacks relevant advertising campaigns

Demand for premium products likely to remain low

CATEGORY INDICATORS

Table 55 Other Pet Population 2013-2018

CATEGORY DATA

Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Hungary

HEADLINES

PROSPECTS

Social trends affects sales of pet products

Cat litter and pet healthcare see biggest expansion

Products available for different consumer groups

COMPETITIVE LANDSCAPE

Large number of producers leads to fragmented landscape

Fressnapf succeeds thanks to marketing activity and growing demand for convenience

Social media and networking make having a pet fashionable

CATEGORY DATA

Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 70 Sales of Other Pet Products by Type: % Value 2013-2018
Table 71 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Pet care benefits from social trends and diversity of products

Demand for premium products and special ingredients

Pet care remains highly competitive, but producers work hard to maintain their positions

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet care will continue to expand despite the pet population remaining stable

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Overview

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Table of Contents

Pet Care in Hungary

EXECUTIVE SUMMARY

Pet care benefits from social trends and diversity of products

Demand for premium products and special ingredients

Pet care remains highly competitive, but producers work hard to maintain their positions

Online retailers benefit from convenience trends, pet superstores from higher incomes and chains from still popular private label

Pet care will continue to expand despite the pet population remaining stable

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Hungary

HEADLINES

PROSPECTS

Cat food catches up with dog food

Cat treats is most dynamic category, but future success is not guaranteed

Cat owners look for single-portion products vs large pack sizes

COMPETITIVE LANDSCAPE

Branded products continue to face competition from private label

International players continue to lead whilst local producers aim to make gains in niche segments

Advertising exposure to a wider pool of consumers is still a privilege of large cat food producers

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Hungary

HEADLINES

PROSPECTS

Focus on nutrition and ingredients has positive impact on dog food sales

Despite rising disposable incomes, price sensitivity remains high amongst average dog owners

Improving market conditions also affect pack sizes and pack types

COMPETITIVE LANDSCAPE

International producers and brands rely on economic conditions and consumer loyalty

Private label continues to gain traction in dog food

Online retailing benefits from latest trends

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Other pet food sees value growth despite declining population

Small mammal/reptile food likely to post biggest increase

Other pet food to face further competition from dog and cat food

COMPETITIVE LANDSCAPE

Key players maintain positions in a less concentrated environment

Category lacks relevant advertising campaigns

Demand for premium products likely to remain low

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Hungary

HEADLINES

PROSPECTS

Social trends affects sales of pet products

Cat litter and pet healthcare see biggest expansion

Products available for different consumer groups

COMPETITIVE LANDSCAPE

Large number of producers leads to fragmented landscape

Fressnapf succeeds thanks to marketing activity and growing demand for convenience

Social media and networking make having a pet fashionable

CATEGORY DATA

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