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Learn moreMay 2020
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Pet care records further strong growth in Hungary in 2020 due to the economic upswing and rising purchasing power. There is also still great growth potential as the prepared gap is lower than in most developed countries in Western Europe, allowing further penetration.
With pets increasingly being regarded as members of the family, more and more human trends are influencing the pet food market, such as paleo or vegan diets. There is a very strong health awareness trend in the dog and cat food market, supporting products that are grain and soy free, natural, organic, as well as BARF.
Mars remained the leading branded player in pet care in 2019, followed by Nestlé thanks to their well-established brands. Mars led with Kitekat in mid-priced dry and wet cat food, which has a reputation for offering good quality at a reasonable price, whilst its Sheba brand was the second most popular in premium wet cat food.
E-commerce recorded further dynamic growth in pet care in 2020, offering shoppers convenience with the ease of shopping at home and home deliveries, together with a wide product portfolio and attractive prices. Discounters are also expanding and launching higher-quality pet food to meet consumer demand and benefiting from their national coverage and reputation for offering value for money.
Pet care sales are projected to continue to develop, with current retail value growth expected in all categories over the forecast period to 2025 as there is still great growth potential as the prepared gap is lower than in most developed countries in Western Europe. Moderate growth in the pet population will also fuel growth, as will a growing desire to pamper pets and ensure their ongoing health.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
The Pet Care in Hungary market research report includes:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.