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Country Report

Pet Care in

Pet Care in Hungary

Jun 2019

US$2,100

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Executive Summary

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Health-focused innovation supports growth in dog and cat food

Pet owners are increasingly concerned with extending the lifespan of their pets and providing them with a high quality of life. Growing disposable incomes are enabling dog and cat owners to provide their pets with more premium products featuring natural, fortified, free from or organic ingredients.

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Dog and cat owners in Hungary are increasingly pampering their pets with treats and higher-quality pet food, with treats and wet dog and cat food recording strong retail volume growth in 2019. Owners value the time spent with their pets and are increasingly seeking to build closer bonds with them by offering them treats.

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Mars remained the leading branded player in pet care in 2018, followed closely by Nestlé, with multinationals benefiting from well-established brands. Mars led with Kitekat in mid-priced dry and wet cat food, which has a reputation for offering good quality at a reasonable price, whilst its Sheba brand was the second most popular in premium wet cat food.

Online retailers benefit from offering range and convenience

Internet retailing remained the most dynamic channel in pet care in 2019, with both pure online retailers and omnichannel chains such as Fressnapf and Tesco proving successful. Although internet retailing remains a relatively small channel, the average spend per shop was higher than in store-based retailing in 2019, which bodes well for its future development.

Ongoing growth driven by trading up and widening online range

Pet care sales are projected to continue to develop, with current retail value growth expected in all categories over the forecast period. This will partly be due to moderate growth in the pet population but will also be linked to a growing desire to pamper pets and ensure their ongoing health.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Pet Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Hungary?
What are the major brands in Hungary?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Hungary

EXECUTIVE SUMMARY

Health-focused innovation supports growth in dog and cat food

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Online retailers benefit from offering range and convenience

Ongoing growth driven by trading up and widening online range

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Hungary

HEADLINES

PROSPECTS

Growth in pet cat population and premiumisation to drive growth

Cat treats increasingly popular as owners seek to indulge

Internet retailing gains trust thanks to strong omnichannel players

COMPETITIVE LANDSCAPE

Private label continues to gain share, moving further beyond its economy stronghold

International brands fight off private label competition via marketing and new product development

Domestic players struggle to compete with Bonafarm-Bábolna banking on quality improvements

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Hungary

HEADLINES

PROSPECTS

Strong potential as shift to packaged food continues

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

Lower retail volume growth linked to popularity of smaller dogs

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

Fressnapf benefits from extensive range and established consumer trust

Private label follows premium trends while retaining value for money appeal

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Bird population declines due to busy lifestyles and captivity concerns

Fish becoming more popular, being viewed as easy and aesthetic

Pet reptiles falling out of fashion due to ethical concerns and time-consuming care

COMPETITIVE LANDSCAPE

Vitakraft Pet Care extends its lead

BFB Plus continues to narrow gap on leader thanks to wide distribution and range

Mid-priced brands likely to see stronger new product development than premium or private label products

CATEGORY INDICATORS

Table 53 Other Pet Population 2014-2019

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Hungary

HEADLINES

PROSPECTS

Pets seen as family members, with pet identities and welfare increasingly important

Pet healthcare benefits from focus on preventative healthcare

Pet dietary supplements face growing competition from pet food

COMPETITIVE LANDSCAPE

Fressnapf benefits from consumer trust and omnichannel strategy

Bayer extends its lead in pet healthcare

Private label avoids complex products but benefits from basic cat litter and eye-catching clothing, accessories and toys

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Pet Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Health-focused innovation supports growth in dog and cat food

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Online retailers benefit from offering range and convenience

Ongoing growth driven by trading up and widening online range

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Hungary

EXECUTIVE SUMMARY

Health-focused innovation supports growth in dog and cat food

Dog and cat owners increasingly pamper pets, with a focus on preventative healthcare and pet happiness

Multinationals lead with strong brands but private label benefits from both price-sensitivity and premiumisation

Online retailers benefit from offering range and convenience

Ongoing growth driven by trading up and widening online range

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Hungary

HEADLINES

PROSPECTS

Growth in pet cat population and premiumisation to drive growth

Cat treats increasingly popular as owners seek to indulge

Internet retailing gains trust thanks to strong omnichannel players

COMPETITIVE LANDSCAPE

Private label continues to gain share, moving further beyond its economy stronghold

International brands fight off private label competition via marketing and new product development

Domestic players struggle to compete with Bonafarm-Bábolna banking on quality improvements

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Hungary

HEADLINES

PROSPECTS

Strong potential as shift to packaged food continues

Nutrition in the spotlight while premium players bank on free from and biologically appropriate recipes

Lower retail volume growth linked to popularity of smaller dogs

COMPETITIVE LANDSCAPE

Leading brands balance premiumisation trend with price promotions

Fressnapf benefits from extensive range and established consumer trust

Private label follows premium trends while retaining value for money appeal

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Bird population declines due to busy lifestyles and captivity concerns

Fish becoming more popular, being viewed as easy and aesthetic

Pet reptiles falling out of fashion due to ethical concerns and time-consuming care

COMPETITIVE LANDSCAPE

Vitakraft Pet Care extends its lead

BFB Plus continues to narrow gap on leader thanks to wide distribution and range

Mid-priced brands likely to see stronger new product development than premium or private label products

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Hungary

HEADLINES

PROSPECTS

Pets seen as family members, with pet identities and welfare increasingly important

Pet healthcare benefits from focus on preventative healthcare

Pet dietary supplements face growing competition from pet food

COMPETITIVE LANDSCAPE

Fressnapf benefits from consumer trust and omnichannel strategy

Bayer extends its lead in pet healthcare

Private label avoids complex products but benefits from basic cat litter and eye-catching clothing, accessories and toys

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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