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Country Report

Pet Care in

Pet Care in Hungary

May 2020

US$2,100

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Executive Summary

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Rising purchasing power, premiumisation and growth potential drive sales in 2020

Pet care records further strong growth in Hungary in 2020 due to the economic upswing and rising purchasing power. There is also still great growth potential as the prepared gap is lower than in most developed countries in Western Europe, allowing further penetration.

Health awareness and premiumisation trends

With pets increasingly being regarded as members of the family, more and more human trends are influencing the pet food market, such as paleo or vegan diets. There is a very strong health awareness trend in the dog and cat food market, supporting products that are grain and soy free, natural, organic, as well as BARF.

Multinationals lead with strong brands, but private label benefits from both price-sensitivity and premiumisation

Mars remained the leading branded player in pet care in 2019, followed by Nestlé thanks to their well-established brands. Mars led with Kitekat in mid-priced dry and wet cat food, which has a reputation for offering good quality at a reasonable price, whilst its Sheba brand was the second most popular in premium wet cat food.

Convenience influences distribution development

E-commerce recorded further dynamic growth in pet care in 2020, offering shoppers convenience with the ease of shopping at home and home deliveries, together with a wide product portfolio and attractive prices. Discounters are also expanding and launching higher-quality pet food to meet consumer demand and benefiting from their national coverage and reputation for offering value for money.

Future growth supported by desire to provide optimum nutrition to ensure pet health

Pet care sales are projected to continue to develop, with current retail value growth expected in all categories over the forecast period to 2025 as there is still great growth potential as the prepared gap is lower than in most developed countries in Western Europe. Moderate growth in the pet population will also fuel growth, as will a growing desire to pamper pets and ensure their ongoing health.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Pet Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Hungary?
What are the major brands in Hungary?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Hungary

EXECUTIVE SUMMARY

Rising purchasing power, premiumisation and growth potential drive sales in 2020

Health awareness and premiumisation trends

Multinationals lead with strong brands, but private label benefits from both price-sensitivity and premiumisation

Convenience influences distribution development

Future growth supported by desire to provide optimum nutrition to ensure pet health

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Value sales driven by rising prices and demand for higher-quality products

Changing lifestyles and time constraints impact bird and small mammal/reptile food

Fish becoming more popular, being regarded as easy and aesthetic

COMPETITIVE LANDSCAPE

Strong consumer trust and wide presence benefit players

Strong growth of private label

Demand for premium other pet food remains low

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Hungary

HEADLINES

PROSPECTS

Improving economic situation, humanisation trend and innovation drive sales in 2020

Cat litter records strongest value growth with a widening, more premium assortment

Pet healthcare and supplements benefit from focus on preventative healthcare

COMPETITIVE LANDSCAPE

Omnichannel pet superstores expanding their reach

Shift from veterinary clinics to pet superstores and e-commerce

Private label success in more basic products, including cat litter

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Cat Food in Hungary

HEADLINES

PROSPECTS

Dynamic growth with the expansion of the cat population and rising disposable incomes

Sales driven by treating cats and increasing health consciousness

Convenience and taste key for cats

COMPETITIVE LANDSCAPE

International players lead with their well-known brands and innovation

Private label gaining share, offering competitively priced value-added products

Domestic players struggle to compete

CATEGORY INDICATORS

Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Dog Food in Hungary

HEADLINES

PROSPECTS

Natural nutrition increasingly popular to extend and improve dogs’ lives

Closing of prepared gap and up-trading due to rising purchasing power

Demand for convenience benefits discounters and pet superstores

COMPETITIVE LANDSCAPE

Leading brand owners widen their offer of premium products

High popularity and activity of private label

Declining sales of therapeutic food and supplements through vet clinics

CATEGORY INDICATORS

Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Rising purchasing power, premiumisation and growth potential drive sales in 2020

Health awareness and premiumisation trends

Multinationals lead with strong brands, but private label benefits from both price-sensitivity and premiumisation

Convenience influences distribution development

Future growth supported by desire to provide optimum nutrition to ensure pet health

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Hungary

EXECUTIVE SUMMARY

Rising purchasing power, premiumisation and growth potential drive sales in 2020

Health awareness and premiumisation trends

Multinationals lead with strong brands, but private label benefits from both price-sensitivity and premiumisation

Convenience influences distribution development

Future growth supported by desire to provide optimum nutrition to ensure pet health

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Hungary

HEADLINES

PROSPECTS

Value sales driven by rising prices and demand for higher-quality products

Changing lifestyles and time constraints impact bird and small mammal/reptile food

Fish becoming more popular, being regarded as easy and aesthetic

COMPETITIVE LANDSCAPE

Strong consumer trust and wide presence benefit players

Strong growth of private label

Demand for premium other pet food remains low

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Hungary

HEADLINES

PROSPECTS

Improving economic situation, humanisation trend and innovation drive sales in 2020

Cat litter records strongest value growth with a widening, more premium assortment

Pet healthcare and supplements benefit from focus on preventative healthcare

COMPETITIVE LANDSCAPE

Omnichannel pet superstores expanding their reach

Shift from veterinary clinics to pet superstores and e-commerce

Private label success in more basic products, including cat litter

CATEGORY DATA

Cat Food in Hungary

HEADLINES

PROSPECTS

Dynamic growth with the expansion of the cat population and rising disposable incomes

Sales driven by treating cats and increasing health consciousness

Convenience and taste key for cats

COMPETITIVE LANDSCAPE

International players lead with their well-known brands and innovation

Private label gaining share, offering competitively priced value-added products

Domestic players struggle to compete

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Hungary

HEADLINES

PROSPECTS

Natural nutrition increasingly popular to extend and improve dogs’ lives

Closing of prepared gap and up-trading due to rising purchasing power

Demand for convenience benefits discounters and pet superstores

COMPETITIVE LANDSCAPE

Leading brand owners widen their offer of premium products

High popularity and activity of private label

Declining sales of therapeutic food and supplements through vet clinics

CATEGORY INDICATORS

CATEGORY DATA

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Want to find out more about this report?

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