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Country Report

Pet Care in

Pet Care in Hungary

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

Pet food and pet products have both performed well since the outbreak of COVID-19 in Hungary, with 2020 proving to be a good year thanks to the dynamic expansion of pet care and strong turnover throughout. Pet food categories recorded double digit value growth in 2020, and supply remained steady despite the impact of the COVID-19 pandemic, with no notable stock shortages.

COVID-19 country impact

4 March 2020 saw the first COVID-19 cases announced in the country. The government declared an indefinite state of emergency on 11 March, which saw restrictions on public gatherings.

Company response

The large manufacturers in pet care in Hungary such as Mars Magyarország Kft, Nestlé Hungária Kft and Partner in Pet Food Hungária Kft continue to account for a considerable value share of pet care in 2021, thanks to constant innovation and new product launches, especially in cat food and dog food.

Retailing shift

Despite the widespread impact of COVID-19 around the world, pet care in Hungary has not witnessed any severe disruption to supply chains since the outbreak of the pandemic in 2020. Furthermore, the national lockdown periods have not impacted modern grocery retailers, pet shops or pet superstores, which have remained open throughout the COVID-19 crisis so far.

What next for pet care?

Over the forecast period, pet care is expected to continue to perform well, as the COVID-19 pandemic has made Hungarian consumers value their pets more, making them more willing to spend more money on them. The proportion of pet owners paying for packaged pet food options is also expected to continue to rise, although Hungary still has a fair way to go before it reaches the same level as many Western European countries as many consumers still prefer to save money by feeding their pets meat or leftovers.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Pet Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Hungary?
What are the major brands in Hungary?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

Dog adoptions soar as consumers seek companionship in lockdown whilst private label continues to gain ground

Innovation continues despite the impact of the COVID-19 pandemic

Treats and small portion snacks boosted by COVID-19 as consumers pamper their pooches in lockdown

RECOVERY AND OPPORTUNITIES

Strong growth ahead as Hungary remains a nation of dog lovers

Demand for specialised products to increase as consumers become more sensitive to dog healthcare needs

Category could face lasting supply issues due to COVID-19

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

Cat food continues to grow dynamically spurred by lockdown cat adoptions

Cat food characterised by constant innovation as companies develop new flavours and cooking methods

Cat treats lead the category as consumers indulge their cats

RECOVERY AND OPPORTUNITIES

Steady growth ahead as cat ownership continues to rise

Category to become polarised as price wars are encouraged by e-commerce

Competition heats up as private label operators enter premium categories

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

COVID-19 spurs a rise in small mammal and fish ownership

Other pet food sees a rise in premiumisation

Pet shops and pet superstores continue to lead distribution despite the disruption of COVID-19

RECOVERY AND OPPORTUNITIES

Other pet food to decline as boost from COVID-19 wears off

Demand for premium other pet food products will revive innovation

Strong growth of private label

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Hungary

KEY DATA FINDINGS

2021 IMPACT

Home seclusion stimulates sales in pet products as consumers spend more time at home with their pets

Pet healthcare is stimulated by health awareness amongst dog and cat owners

Cat litter leads growth thanks to burgeoning premium segment

RECOVERY AND OPPORTUNITIES

Strong performance set to continue as pet ownership and humanisation stimulates growth

Pet shops and pet superstores expand their multichannel reach

Dietary supplements faces competition from pet food but anti-parasitics continue to grow

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

Dog adoptions soar as consumers seek companionship in lockdown whilst private label continues to gain ground

Innovation continues despite the impact of the COVID-19 pandemic

Treats and small portion snacks boosted by COVID-19 as consumers pamper their pooches in lockdown

RECOVERY AND OPPORTUNITIES

Strong growth ahead as Hungary remains a nation of dog lovers

Demand for specialised products to increase as consumers become more sensitive to dog healthcare needs

Category could face lasting supply issues due to COVID-19

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

Cat food continues to grow dynamically spurred by lockdown cat adoptions

Cat food characterised by constant innovation as companies develop new flavours and cooking methods

Cat treats lead the category as consumers indulge their cats

RECOVERY AND OPPORTUNITIES

Steady growth ahead as cat ownership continues to rise

Category to become polarised as price wars are encouraged by e-commerce

Competition heats up as private label operators enter premium categories

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Hungary

KEY DATA FINDINGS

2021 IMPACT

COVID-19 spurs a rise in small mammal and fish ownership

Other pet food sees a rise in premiumisation

Pet shops and pet superstores continue to lead distribution despite the disruption of COVID-19

RECOVERY AND OPPORTUNITIES

Other pet food to decline as boost from COVID-19 wears off

Demand for premium other pet food products will revive innovation

Strong growth of private label

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Hungary

KEY DATA FINDINGS

2021 IMPACT

Home seclusion stimulates sales in pet products as consumers spend more time at home with their pets

Pet healthcare is stimulated by health awareness amongst dog and cat owners

Cat litter leads growth thanks to burgeoning premium segment

RECOVERY AND OPPORTUNITIES

Strong performance set to continue as pet ownership and humanisation stimulates growth

Pet shops and pet superstores expand their multichannel reach

Dietary supplements faces competition from pet food but anti-parasitics continue to grow

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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