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Country Report

Pet Care in

Pet Care in Spain

May 2020

US$2,100

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Executive Summary

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Premiumisation, quest for better pet health drive growth in pet care

Pet care continues to benefit from the recovery of the Spanish economy and consumers’ rising disposable incomes. Indeed, with more money in their pockets price continues to be less of a factor in pet owners’ purchasing decisions, and in line with the growing premiumisation trend pet owners are increasingly willing to pay more for high-quality products and services, particularly products and services that ensure their pets lead long and healthy lives.

Humanisation continues to exert significant influence on pet care product development

Consumers’ perception of pets continues to evolve in Spain, with pet owners now happy to treat their pets as members of their families rather and letting them live in their homes than simply keeping their animals outside tied up or in cages. As a result of this strong humanisation trend, pet owners are increasingly buying their pets—particularly their dogs, cats and small mammals—premium products that they believe reflect their pets’ status as valued family members.

Now flush with cash, consumers driving strong shift to branded pet care products

During the economic crisis, many consumers economised and cut back on their household spending, including their spending on pet food and pet products, boosting demand for less expensive private label pet care products. But the recent economic recovery and the rise in consumers’ disposable incomes is now fuelling a strong shift towards the purchase of high-quality branded pet care products.

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Continuing a trend observed over recent years, pet shops saw a further drop in value share in 2019 as more stores closed in the face of strong competition from larger chained rivals. Small pet stores were also affected by the emergence in pet care of new retail channels, in particular e-commerce.

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

Even in the midst of economic turmoil, pet care enjoyed steady value sales growth in recent years. Now that the economy is recovering, that growth is set to not only continue but to accelerate.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Pet Care in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Spain?
What are the major brands in Spain?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Spain

EXECUTIVE SUMMARY

Premiumisation, quest for better pet health drive growth in pet care

Humanisation continues to exert significant influence on pet care product development

Now flush with cash, consumers driving strong shift to branded pet care products

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dog Food in Spain

HEADLINES

PROSPECTS

Greater health awareness continues to expand to include pets

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Increasing demand for dog treats being driven by growing number of small dogs

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Growth of private label lines stalling as consumers turn to branded products

Competition ramps up as dog food players heavily invest in natural food and treats

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2015-2020
Table 20 Dog Population 2015-2020
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 22 Sales of Dog Food by Category: Volume 2015-2020
Table 23 Sales of Dog Food by Category: Value 2015-2020
Table 24 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 28 NBO Company Shares of Dog Food: % Value 2015-2019
Table 29 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 30 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 31 Distribution of Dog Food by Format: % Value 2015-2020
Table 32 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation trend boosts cat food value sales growth in 2020

Pet cats’ changing living habits defining nutritional needs

Shopping for cat food characterised by premiumisation, search for convenience

COMPETITIVE LANDSCAPE

Consumers shifting back to brands, bolstering Affinity Petcare SA leadership

Royal Canin and other players compete by investing in innovation

Consumer demand for healthy cat treats continues to rise

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2015-2020
Table 37 Cat Population 2015-2020
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 39 Sales of Cat Food by Category: Volume 2015-2020
Table 40 Sales of Cat Food by Category: Value 2015-2020
Table 41 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 42 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 45 NBO Company Shares of Cat Food: % Value 2015-2019
Table 46 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 47 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 48 Distribution of Cat Food by Format: % Value 2015-2020
Table 49 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 50 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

Other Pet Food in Spain

HEADLINES

PROSPECTS

Consumers keeping fewer fish, birds and reptiles due to space, cost, wellbeing issues

Growing popularity of small mammals down to easy maintenance

Greater focus on pet wellbeing to help counter pet population declines

COMPETITIVE LANDSCAPE

Bob Martin Petcare Spain benefits from strong distribution and wide range while Mercadona banks on e-commerce growth

New health-orientated brand offers natural fish food

Vitakraft Spain facing new competitive pressures as premiumisation, humanisation play greater roles in small mammal pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2015-2020

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2015-2020
Table 55 Sales of Other Pet Food by Category: Value 2015-2020
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 57 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 58 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 59 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 61 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 63 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Spain

HEADLINES

PROSPECTS

Increased focus on pet wellbeing driving demand for proactive pet healthcare and vitamins/dietary supplements

Humanisation drives demand for stylish pet furniture, innovative new products

Pet services flourish as scope continues to expand

COMPETITIVE LANDSCAPE

Pet product leader Química Farmacéutica Bayer benefiting from veterinary clinic sales

Private label remains important despite consumer shift to branded products

Competition tightens as pet product players continue to launch new specialised and lifestyle products

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2015-2020
Table 67 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 68 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 69 Sales of Other Pet Products by Type: % Value 2015-2020
Table 70 NBO Company Shares of Pet Products: % Value 2015-2019
Table 71 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 72 Distribution of Pet Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

Premiumisation, quest for better pet health drive growth in pet care

Humanisation continues to exert significant influence on pet care product development

Now flush with cash, consumers driving strong shift to branded pet care products

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Spain

EXECUTIVE SUMMARY

Premiumisation, quest for better pet health drive growth in pet care

Humanisation continues to exert significant influence on pet care product development

Now flush with cash, consumers driving strong shift to branded pet care products

E-commerce and other new channels put pressure on pet stores, altering the pet care distribution landscape

Pet care projected to flourish as rising disposable incomes, greater awareness of pet health and wellbeing drive demand for premium products

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Dog Food in Spain

HEADLINES

PROSPECTS

Greater health awareness continues to expand to include pets

Consumers continue to seek healthy food solutions to keep dogs fit and trim

Increasing demand for dog treats being driven by growing number of small dogs

COMPETITIVE LANDSCAPE

Affinity Petcare SA continues as leader thanks in part to growing demand for branded products

Growth of private label lines stalling as consumers turn to branded products

Competition ramps up as dog food players heavily invest in natural food and treats

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation trend boosts cat food value sales growth in 2020

Pet cats’ changing living habits defining nutritional needs

Shopping for cat food characterised by premiumisation, search for convenience

COMPETITIVE LANDSCAPE

Consumers shifting back to brands, bolstering Affinity Petcare SA leadership

Royal Canin and other players compete by investing in innovation

Consumer demand for healthy cat treats continues to rise

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Spain

HEADLINES

PROSPECTS

Consumers keeping fewer fish, birds and reptiles due to space, cost, wellbeing issues

Growing popularity of small mammals down to easy maintenance

Greater focus on pet wellbeing to help counter pet population declines

COMPETITIVE LANDSCAPE

Bob Martin Petcare Spain benefits from strong distribution and wide range while Mercadona banks on e-commerce growth

New health-orientated brand offers natural fish food

Vitakraft Spain facing new competitive pressures as premiumisation, humanisation play greater roles in small mammal pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Spain

HEADLINES

PROSPECTS

Increased focus on pet wellbeing driving demand for proactive pet healthcare and vitamins/dietary supplements

Humanisation drives demand for stylish pet furniture, innovative new products

Pet services flourish as scope continues to expand

COMPETITIVE LANDSCAPE

Pet product leader Química Farmacéutica Bayer benefiting from veterinary clinic sales

Private label remains important despite consumer shift to branded products

Competition tightens as pet product players continue to launch new specialised and lifestyle products

CATEGORY DATA

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