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Pet Care in Spain
April 2021
COVID-19 impact on pet care
In the first trimester of 2021, Spain was still in partial lockdown with many differences in restrictions occurring across its regions. The persistence of business closures and the lack of tourist arrivals arising from the COVID-19 pandemic determine that a large part of the population is facing financially challenging times.
COVID-19 country impact
On 16 March 2020, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Lockdown restrictions that were introduced from 15 March mandated the temporary closure of non-essential shops and businesses, including bars, restaurants, cafés, cinemas and commercial and retail businesses, with the government also announcing that it would take over private healthcare providers, if necessary.
Company response
In 2020 pet care registered rising sales for most major players in the market, eg Affinity Petcare and Nestlé Purina. The main challenges for manufacturers are coming from logistics and the supply of primary ingredients following the stockpiling effect in 2020, and the intense rise in demand for e-commerce.
Retailing shift
Pet shops and veterinary clinics are considered as providing essential services and have therefore never been closed during the health crisis. Nevertheless, vet clinics have had to postpone non-urgent visits, reducing the number of potential customers in their venues and in turn the purchasing of pet food and pet products through this channel.
What next for pet care?
In pet food, the dominant pet care category, volume sales growth is slowing down in 2021 and this dynamic is predicted to continue over the remainder of the forecast period, driven by slight falls in the pet population as Spaniards gradually spend more time outdoors and resume busier lifestyles. Meanwhile, value growth is expected to accelerate from 2022 onwards, driven by price inflation and an expansion of the offer of premium pet food.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Spain report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Spain?
Which are the leading brands in Pet Care in Spain?
How are products distributed in Pet Care in Spain?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in Spain
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021Table 3 Sales of Pet Care by Category: Value 2016-2021Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021Table 6 NBO Company Shares of Pet Food: % Value 2016-2020Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021Table 11 Distribution of Pet Care by Format: % Value 2016-2021Table 12 Distribution of Pet Care by Format and Category: % Value 2021Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Dog Food in Spain
KEY DATA FINDINGS
2021 IMPACT
Pet humanisation and indulgence trends elevated by the health crisis
Lower-calorie and other healthier types of dog food on the rise
Smaller dogs increasingly preferred by Spaniards
RECOVERY AND OPPORTUNITIES
Recession set to work in favour of dog food, while an omnichannel approach will work best for players
Consumers to take greater care of both their own and their pets’ diets
Increasing quality of dog treats to be seen
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021Table 20 Dog Population 2016-2021Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021Table 22 Sales of Dog Food by Category: Volume 2016-2021Table 23 Sales of Dog Food by Category: Value 2016-2021Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021Table 28 NBO Company Shares of Dog Food: % Value 2016-2020Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020Table 31 Distribution of Dog Food by Format: % Value 2016-2021Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
Cat Food in Spain
KEY DATA FINDINGS
2021 IMPACT
Owners investing more in their cats’ health with indulgence increasing too
Less active cat population leads to rising need to prevent overweight
Shares continue to fluctuate as Spain’s economy contracts once more
RECOVERY AND OPPORTUNITIES
Cat food value sales set to grow more rapidly as recession eases
Human dietary trends to reflect more closely in cat food
Potential for greater impulse purchases in the long term
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021Table 37 Cat Population 2016-2021Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021Table 39 Sales of Cat Food by Category: Volume 2016-2021Table 40 Sales of Cat Food by Category: Value 2016-2021Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021Table 45 NBO Company Shares of Cat Food: % Value 2016-2020Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020Table 48 Distribution of Cat Food by Format: % Value 2016-2021Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
Other Pet Food in Spain
KEY DATA FINDINGS
2021 IMPACT
Home seclusion sees demand for other pet food pick up mildly
Small mammal ownership continues to increase
Bob Martin out in front
RECOVERY AND OPPORTUNITIES
Sales momentum set to fade as health crisis eases
Walls closing in on growth potential for other pet food
Leveraging health and wellness could prove fruitful
CATEGORY INDICATORS
Table 53 Other Pet Population 2016-2021
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2016-2021Table 55 Sales of Other Pet Food by Category: Value 2016-2021Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
Pet Products in Spain
KEY DATA FINDINGS
2021 IMPACT
Spaniards spending more on their pets as pandemic strengthens humanisation
NPD continues to evolve around family-member status of pets
Química’s lead strengthened by its key role in pet healthcare
RECOVERY AND OPPORTUNITIES
Bright outlook for pet products
Pet healthcare to again lead value sales growth
Preference for smaller pets to drive up sales performance
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2016-2021Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021Table 69 Sales of Other Pet Products by Type: % Value 2016-2021Table 70 NBO Company Shares of Pet Products: % Value 2016-2020Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020Table 72 Distribution of Pet Products by Format: % Value 2016-2021Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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