Pet Care in Spain

Pet Care in Spain

EXECUTIVE SUMMARY

Improving economic situation encourages trading up and indulgence

Owners increasingly see pets as family members and spend more in search of optimum nutrition

Move towards branded options encouraged by quality focus

Internet retailing and grocery retailers constrain pet shops but pet superstores appeal with wide ranges and value-added services

Shift to smaller pets and rising incomes encourage investment in targeted nutrition, pet products and services

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation of cats is set to increase

Overweight cats need to go on a diet

Popularity of dogs limits growth potential

COMPETITIVE LANDSCAPE

No major change in leading players

Recovering middle class upgrades to mid-priced cat food at private label’s expense

Natural and healthy food drives innovation

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Spain

HEADLINES

PROSPECTS

Demand for natural healthy dog food rises

Diet dog food grows to address the obesity problem

Spaniards continue to favour smaller over larger breeds

COMPETITIVE LANDSCAPE

Affinity Petcare SA maintains leadership

Private label sees mixed fortunes

Healthy snacking drives new launches

CATEGORY INDICATORS

Table 26 Dog Owning Households: % Analysis 2013-2018
Table 27 Dog Population 2013-2018
Table 28 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 29 Sales of Dog Food by Category: Volume 2013-2018
Table 30 Sales of Dog Food by Category: Value 2013-2018
Table 31 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 32 Sales of Dog Food by Category: % Value Growth 2013-2018

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation of cats is set to increase

Overweight cats need to go on a diet

Popularity of dogs limits growth potential

COMPETITIVE LANDSCAPE

No major change in leading players

Recovering middle class upgrades to mid-priced cat food at private label’s expense

Natural and healthy food drives innovation

CATEGORY INDICATORS

Table 33 Cat Owning Households: % Analysis 2013-2018
Table 34 Cat Population 2013-2018
Table 35 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 4 Cat Food by Price Band
Table 36 Sales of Cat Food by Category: Volume 2013-2018
Table 37 Sales of Cat Food by Category: Value 2013-2018
Table 38 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 39 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Spain

HEADLINES

PROSPECTS

Demand for natural healthy dog food rises

Diet dog food grows to address the obesity problem

Spaniards continue to favour smaller over larger breeds

COMPETITIVE LANDSCAPE

Affinity Petcare SA maintains leadership

Private label sees mixed fortunes

Healthy snacking drives new launches

CATEGORY INDICATORS

Table 40 Dog Owning Households: % Analysis 2013-2018
Table 41 Dog Population 2013-2018
Table 42 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 5 Dog Food by Price Band
Table 43 Sales of Dog Food by Category: Volume 2013-2018
Table 44 Sales of Dog Food by Category: Value 2013-2018
Table 45 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 46 Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Spain

HEADLINES

PROSPECTS

Parents opt for small mammals as a convenient substitute for larger traditional pets

Exotic pets lose appeal

Demographic and social changes limit some pet populations

COMPETITIVE LANDSCAPE

Bob Martin Petcare Spain consolidates its position

Mercadona faces limits to its growth

Premiumisation has limited effect on other pet food

CATEGORY INDICATORS

Cat Food in Spain

HEADLINES

PROSPECTS

Pet humanisation trend brings greater awareness to feline nutritional needs

Changing cat lifestyles impact on nutritional needs

Convenience purchasing habits increasingly expand into cat food

COMPETITIVE LANDSCAPE

Shift back to brands encouraged by leader Affinity’s innovation

Royal Canin benefits from offer of specialised cat food via specialist channels

Focus on indulgent, healthy and natural cat treats

CATEGORY INDICATORS

Table 47 Cat Owning Households: % Analysis 2014-2019
Table 48 Cat Population 2014-2019
Table 49 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 6 Cat Food by Price Band
Table 50 Sales of Cat Food by Category: Volume 2014-2019
Table 51 Sales of Cat Food by Category: Value 2014-2019
Table 52 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 53 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 54 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 55 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 56 NBO Company Shares of Cat Food: % Value 2014-2018
Table 57 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 58 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 59 Distribution of Cat Food by Format: % Value 2014-2019
Table 60 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 61 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 62 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Spain

HEADLINES

PROSPECTS

Growing focus on biologically appropriate and natural food with grain free recipes in the spotlight

Consumers transfer their own weight concerns to their pets

Owners increasingly demand treats that offer indulgence and health

COMPETITIVE LANDSCAPE

Affinity Petcare leads the way thanks to demand for branded quality

Private label faces branded competition as incomes rise with retailers upgrading in response

Innovation focuses on indulgence, health and natural nutrition

CATEGORY INDICATORS

Table 64 Dog Owning Households: % Analysis 2014-2019
Table 65 Dog Population 2014-2019
Table 66 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 7 Dog Food by Price Band
Table 67 Sales of Dog Food by Category: Volume 2014-2019
Table 68 Sales of Dog Food by Category: Value 2014-2019
Table 69 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 70 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 71 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 72 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 73 NBO Company Shares of Dog Food: % Value 2014-2018
Table 74 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 75 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 76 Distribution of Dog Food by Format: % Value 2014-2019
Table 77 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 78 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 79 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Spain

HEADLINES

PROSPECTS

Spatial and animal welfare concerns impact other pet populations

Growing small mammal population linked to easy maintenance and cultural influence

Greater interest in pet wellbeing will help counterbalance pet population decline

COMPETITIVE LANDSCAPE

Bob Martin benefits from strong distribution and wide range while Mercadona banks on internet retailing growth

New health-orientated brand offers natural fish food

Premiumisation finally emerging as new players compete with premium leader Vitakraft

CATEGORY INDICATORS

Table 81 Other Pet Population 2014-2019

CATEGORY DATA

Table 82 Sales of Other Pet Food by Category: Volume 2014-2019
Table 83 Sales of Other Pet Food by Category: Value 2014-2019
Table 84 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 85 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 86 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 87 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 88 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 89 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 90 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 91 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 92 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 93 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Spain

HEADLINES

PROSPECTS

Focus on pet welfare encourages greater spending on proactive pet healthcare and dietary supplements

Stylish pet furniture attracts attention while innovation continues across pet products

Pet services flourish as spending and range grows, mirroring trends in pet accessories

COMPETITIVE LANDSCAPE

Química Farmacéutica Bayer benefits from targeting veterinary clinics while Bob Martin continues to innovate

Private label retains investment opportunities despite shift to brands

Myriad of launches in response to diversifying demand for specialised products

CATEGORY DATA

Table 94 Sales of Pet Products by Category: Value 2014-2019
Table 95 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 96 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 97 Sales of Other Pet Products by Type: % Value 2014-2019
Table 98 NBO Company Shares of Pet Products: % Value 2014-2018
Table 99 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 100 Distribution of Pet Products by Format: % Value 2014-2019
Table 101 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 102 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

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