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Learn moreMay 2020
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Pet care continues to benefit from the recovery of the Spanish economy and consumers’ rising disposable incomes. Indeed, with more money in their pockets price continues to be less of a factor in pet owners’ purchasing decisions, and in line with the growing premiumisation trend pet owners are increasingly willing to pay more for high-quality products and services, particularly products and services that ensure their pets lead long and healthy lives.
Consumers’ perception of pets continues to evolve in Spain, with pet owners now happy to treat their pets as members of their families rather and letting them live in their homes than simply keeping their animals outside tied up or in cages. As a result of this strong humanisation trend, pet owners are increasingly buying their pets—particularly their dogs, cats and small mammals—premium products that they believe reflect their pets’ status as valued family members.
During the economic crisis, many consumers economised and cut back on their household spending, including their spending on pet food and pet products, boosting demand for less expensive private label pet care products. But the recent economic recovery and the rise in consumers’ disposable incomes is now fuelling a strong shift towards the purchase of high-quality branded pet care products.
Continuing a trend observed over recent years, pet shops saw a further drop in value share in 2019 as more stores closed in the face of strong competition from larger chained rivals. Small pet stores were also affected by the emergence in pet care of new retail channels, in particular e-commerce.
Even in the midst of economic turmoil, pet care enjoyed steady value sales growth in recent years. Now that the economy is recovering, that growth is set to not only continue but to accelerate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.