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Country Report

Pet Care in

Pet Care in Spain

43 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer confidence grows, but political unease hinders recovery

During 2017 the Spanish economy consolidated its recovery and with it the unemployment rate declined significantly, resulting in Spaniards being more willing to spend extra money on taking care of their pets. Until the end of the review period, given the poor economic and employment situation, price was the key variable driving purchasing decisions.

Pet humanisation trend is on the rise

In Spain around 138,000 pets were abandoned in 2016, but, increasingly, social factors and strong campaigns carried out by the government, national associations and NGOs contributed to the idea that having a pet is a serious business and that they become extra family members. As a consequence trends seen in packaged food for humans rapidly transferred to pet food.

Changes in the competitive landscape

Over the review period the Spanish competitive landscape was shaped by the loss of purchasing power of the average Spanish consumer. This resulted in a strong performance of private label and the loss of position for some branded ranges.

Retail succeeds through omnichannel strategies

The economic situation since 2008 changed Spanish shopping habits; consumers became more conscious shoppers and better informed than prior to the economic crisis. As price remains a key factor shaping sales in 2018 consumers increasingly choose the internet to search for and get the best deal.

Further economic recovery benefits premiumisation in pets

The evolution of economic indicators is set to benefit the performance of pet care in Spain during the forecast period. The latest estimates published by Euromonitor International and international institutions such as the IMF and the OECD predict a recovery of the Spanish economy in the 2017-2027 period.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Pet Care in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Spain?
What are the major brands in Spain?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Spain

EXECUTIVE SUMMARY

Consumer confidence grows, but political unease hinders recovery

Pet humanisation trend is on the rise

Changes in the competitive landscape

Retail succeeds through omnichannel strategies

Further economic recovery benefits premiumisation in pets

MARKET INDICATORS

Table 1 Pet Populations 2013-2018

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Distribution of Pet Care by Format: % Value 2013-2018
Table 11 Distribution of Pet Care by Format and Category: % Value 2018
Table 12 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation of cats is set to increase

Overweight cats need to go on a diet

Popularity of dogs limits growth potential

COMPETITIVE LANDSCAPE

No major change in leading players

Recovering middle class upgrades to mid-priced cat food at private label’s expense

Natural and healthy food drives innovation

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2013-2018
Table 19 Cat Population 2013-2018
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band 2018
Table 21 Sales of Cat Food by Category: Volume 2013-2018
Table 22 Sales of Cat Food by Category: Value 2013-2018
Table 23 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 25 Sales of Premium Cat Food by Category: Value 2013-2018
Table 26 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 29 NBO Company Shares of Cat Food: % Value 2013-2017
Table 30 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 31 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 32 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 33 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Spain

HEADLINES

PROSPECTS

Demand for natural healthy dog food rises

Diet dog food grows to address the obesity problem

Spaniards continue to favour smaller over larger breeds

COMPETITIVE LANDSCAPE

Affinity Petcare SA maintains leadership

Private label sees mixed fortunes

Healthy snacking drives new launches

CATEGORY INDICATORS

Table 36 Dog Owning Households: % Analysis 2013-2018
Table 37 Dog Population 2013-2018
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band 2018
Table 39 Sales of Dog Food by Category: Volume 2013-2018
Table 40 Sales of Dog Food by Category: Value 2013-2018
Table 41 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 42 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 43 Sales of Premium Dog Food by Category: Value 2013-2018
Table 44 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 45 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 46 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 47 NBO Company Shares of Dog Food: % Value 2013-2017
Table 48 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 49 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 50 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 51 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 52 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Spain

HEADLINES

PROSPECTS

Parents opt for small mammals as a convenient substitute for larger traditional pets

Exotic pets lose appeal

Demographic and social changes limit some pet populations

COMPETITIVE LANDSCAPE

Bob Martin Petcare Spain consolidates its position

Mercadona faces limits to its growth

Premiumisation has limited effect on other pet food

CATEGORY INDICATORS

Table 54 Other Pet Population 2013-2018

CATEGORY DATA

Table 55 Sales of Other Pet Food by Category: Volume 2013-2018
Table 56 Sales of Other Pet Food by Category: Value 2013-2018
Table 57 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 58 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 59 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 60 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Spain

HEADLINES

PROSPECTS

Current consumer trends boost pet products sales

Innovation provides added value

More mammals means more sales

COMPETITIVE LANDSCAPE

Leading players stick to their guns

Private label positioning is set to change

New companies are likely to enter

CATEGORY DATA

Table 65 Sales of Pet Products by Category: Value 2013-2018
Table 66 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 67 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 68 Sales of Other Pet Products by Type: % Value 2013-2018
Table 69 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Pet Care in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer confidence grows, but political unease hinders recovery

Pet humanisation trend is on the rise

Changes in the competitive landscape

Retail succeeds through omnichannel strategies

Further economic recovery benefits premiumisation in pets

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Overview

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Samples: FAQs about samples

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Table of Contents

Pet Care in Spain

EXECUTIVE SUMMARY

Consumer confidence grows, but political unease hinders recovery

Pet humanisation trend is on the rise

Changes in the competitive landscape

Retail succeeds through omnichannel strategies

Further economic recovery benefits premiumisation in pets

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cat Food in Spain

HEADLINES

PROSPECTS

Humanisation of cats is set to increase

Overweight cats need to go on a diet

Popularity of dogs limits growth potential

COMPETITIVE LANDSCAPE

No major change in leading players

Recovering middle class upgrades to mid-priced cat food at private label’s expense

Natural and healthy food drives innovation

CATEGORY INDICATORS

CATEGORY DATA

Dog Food in Spain

HEADLINES

PROSPECTS

Demand for natural healthy dog food rises

Diet dog food grows to address the obesity problem

Spaniards continue to favour smaller over larger breeds

COMPETITIVE LANDSCAPE

Affinity Petcare SA maintains leadership

Private label sees mixed fortunes

Healthy snacking drives new launches

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Spain

HEADLINES

PROSPECTS

Parents opt for small mammals as a convenient substitute for larger traditional pets

Exotic pets lose appeal

Demographic and social changes limit some pet populations

COMPETITIVE LANDSCAPE

Bob Martin Petcare Spain consolidates its position

Mercadona faces limits to its growth

Premiumisation has limited effect on other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Spain

HEADLINES

PROSPECTS

Current consumer trends boost pet products sales

Innovation provides added value

More mammals means more sales

COMPETITIVE LANDSCAPE

Leading players stick to their guns

Private label positioning is set to change

New companies are likely to enter

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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