Pet Care in Hong Kong, China

Continuous humanisation in product development

With growing concerns about maintaining a healthy coat and skin, owners are spending more time and resources on grooming services for their pets. Just like humans when they are being pampered, the list of services for pets is getting longer and longer – including ear cleansing, fur removal, nail trimming, paw cleaning, coat clipping and styling, hand finishing etc.

Green veganism pet food is a fading trend

There had been a notable trend towards vegetarian pet food in the local market in the previous year, which has, however, come to an abrupt halt in the current year. Many vegetarians and vegans feed their companion animals on a meatless diet.

Grain-free wet food

Gluten is a very common protein, which could easily cause intestinal problems in pets and affect the absorption of nutrition. Grain-free recipes aim to provide pets with hypoallergenic formula and a more balanced nutrition intake.

Increasing sales potential from tourists from mainland China

There are signs of premiumisation in the pet care market in mainland China, and with consumers there showing a distrust of the local supply chain of pet products, this could be good news for the Hong Kong pet care market. For example, Q-pets established an online shop on Taobao (Chinese version of eBay) and sells products featuring natural ingredients or overseas brands that do not have direct sales in mainland China.

Tendency towards smaller pet sizes

Urban lifestyles are driving the trend towards cats and smaller dogs, with both animal types pointing to huge potential for pet food to deliver higher margins. Although smaller-sized pets consume less, this also makes them the perfect target market for luxurious single-serve pouches, cans and trays of wet food, reflecting exactly the current market trend in the local pet care market.

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