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Country Report

Pet Care in

Pet Care in Hong Kong, China

Apr 2021

US$2,100

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Executive Summary

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COVID-19 impact on pet care

In 2021, the COVID-19 pandemic will continue to stimulate growth in pet ownership in Hong Kong, as the continued importance of home seclusion in the effort to tackle the global health crisis will continue to push consumers to acquire pets for companionship in Hong Kong. The cat population especially continues to grow at a fast rate, stimulating strong growth for pet care products for cats such as cat food and cat litter.

COVID-19 country impact

While Hong Kong, China initially reacted effectively to COVID-19 and was one of the first places to relax restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July – when the number of cases peaked at a seven-day average of around 130 a day. In January 2021, the government announced another extension of social distancing measures that were initially scheduled to be eased on 20 January 2021.

Company response

Due to the expected continued demand for premium essential products in pet care, pet food players who can best highlight their quality ingredients and healthcare fortification benefits performed best in 2020 and will continue to do so in 2021, as this is more in line with the value that consumers place on their pets in Hong Kong. To meet demand for premium products and robust pet nutrition in Hong Kong, players will continue to focus on quality ingredients and health and wellness claims in 2021.

Retailing shift

Store-based retailing has been negatively impacted by the rise in social tensions as well as the outbreak of COVID-19 at the end of the review period, with many players in pet shops reducing their opening hours. This led to an increased focus on e-commerce provision, and e-commerce sales will remain higher than before the outbreak of COVID-19 in 2021 as more retailers in pet shops have opened online stores or collaborated with existing platforms such as HKTVmall.

What next for pet care?

Over the forecast period the COVID-19 boost to e-commerce sales is expected to slow down, with e-commerce expected to see some of its value share reclaimed by store-based retailing. This is due, in part, to the eagerness of consumers to return to their pre-COVID-19 shopping habits, with store-based retailing offering a more sociable consumer experience which many consumers have missed.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Pet Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2016-2021

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Dog Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

The dog population of Hong Kong continues to rise but dog food does not benefit from premiumisation trend

Dog treats gain popularity as prices pick up after dropping during the COVID-19 crisis

Dog owners take interest in nutritional content of dog food

RECOVERY AND OPPORTUNITIES

Competition looks set to heat up in prescription diets

E-commerce is the biggest winner of the COVID-19 pandemic

Supermarkets to premiumise their offerings as a rise in vet clinics leads to new opportunities for sales

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

Cat Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

Cat population booms during COVID-19 pandemic as premiumisation trend continues despite tough economic times

The fortification trend continues to gain ground as COVID-19 health awareness spreads to pet care

Squeezable snacks continue to grow as Mars Hong Kong Ltd continues to lead cat food

RECOVERY AND OPPORTUNITIES

Supermarkets to expand their premium offerings to meet premiumisation demand

E-commerce is accelerated by the COVID-19 pandemic

Demand for sophisticated cat food products continues to grow whilst vegetarian cat food fades away

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
Table 48 Distribution of Cat Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

Other Pet Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

Other pet ownership remains niche in Hong Kong compared to cat and dog ownership

Bird and fish ownership remains stable as younger consumers prefer more interactive pets

One-stop pet shops gain traction thanks to convenience trend

RECOVERY AND OPPORTUNITIES

Specialist vets provide new opportunity for sales

Consumers increasingly rely on packaged pet food

The humanisation trend continues to shape consumption habits in other pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2016-2021

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
Table 55 Sales of Other Pet Food by Category: Value 2016-2021
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

Pet Products in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

COVID-19 dampens impulse consumption in other pet products

A.S. Watson Group enters pet shops, supporting premiumisation trend in pet products

COVID-19 stems short-term boost of hygiene products

RECOVERY AND OPPORTUNITIES

The grand opening of Petoyo signifies a booming pet economy in Hong Kong

Cat litter companies continue to innovate as consumers demand more sophisticated products

E-commerce boom passes its peak

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2016-2021
Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 72 Distribution of Pet Products by Format: % Value 2016-2021
Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026

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Megatrends

Country Report

Pet Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Pet Care in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Dog Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

The dog population of Hong Kong continues to rise but dog food does not benefit from premiumisation trend

Dog treats gain popularity as prices pick up after dropping during the COVID-19 crisis

Dog owners take interest in nutritional content of dog food

RECOVERY AND OPPORTUNITIES

Competition looks set to heat up in prescription diets

E-commerce is the biggest winner of the COVID-19 pandemic

Supermarkets to premiumise their offerings as a rise in vet clinics leads to new opportunities for sales

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

Cat population booms during COVID-19 pandemic as premiumisation trend continues despite tough economic times

The fortification trend continues to gain ground as COVID-19 health awareness spreads to pet care

Squeezable snacks continue to grow as Mars Hong Kong Ltd continues to lead cat food

RECOVERY AND OPPORTUNITIES

Supermarkets to expand their premium offerings to meet premiumisation demand

E-commerce is accelerated by the COVID-19 pandemic

Demand for sophisticated cat food products continues to grow whilst vegetarian cat food fades away

CATEGORY INDICATORS

CATEGORY DATA

Other Pet Food in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

Other pet ownership remains niche in Hong Kong compared to cat and dog ownership

Bird and fish ownership remains stable as younger consumers prefer more interactive pets

One-stop pet shops gain traction thanks to convenience trend

RECOVERY AND OPPORTUNITIES

Specialist vets provide new opportunity for sales

Consumers increasingly rely on packaged pet food

The humanisation trend continues to shape consumption habits in other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Hong Kong, China

KEY DATA FINDINGS

2021 IMPACT

COVID-19 dampens impulse consumption in other pet products

A.S. Watson Group enters pet shops, supporting premiumisation trend in pet products

COVID-19 stems short-term boost of hygiene products

RECOVERY AND OPPORTUNITIES

The grand opening of Petoyo signifies a booming pet economy in Hong Kong

Cat litter companies continue to innovate as consumers demand more sophisticated products

E-commerce boom passes its peak

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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