Executive Summary

Jun 2019
Higher customs tariffs impede sales of imported dog and cat food but growing pet ownership has a positive impact on the market overall

Higher customs tariffs implemented in September 2018 continue to negatively affect dog and cat food in 2019 as much of it is imported. Since September 2018, customs tariffs have risen to 40% and this continues to push prices higher in 2019.

Innovation continues despite price hikes, but most Egyptians cannot afford to buy packaged pet food

Despite much higher prices, pet care continued to see some innovation in 2019. A new trend started with companies such as Rita Fresh Food and Dog Fresh Food selling fresh homemade and 100% natural products for cats and dogs via Facebook.

International players, popular with upper-income consumers, continue to lead in value terms

International players Nestlé SA and Mars Inc continue to lead pet care in GBO terms thanks to their well-entrenched brand names: Purina, Royal Canin, Pedigree and Whiskas. Despite the dominance of Nestlé SA and Mars Inc, local players such as The Holland Egyptian Co are starting to see improved sales.

Supermarkets and pet shops continue to dominate as the former offers extensive product range at reasonable prices whilst the latter offers personal service

Supermarkets and pet shops still dominate sales of pet care, although internet retailing is gradually emerging. Supermarkets continue to lead overall as they offer a one-stop shopping experience, a wide range of pet care products and value for money.

Pet care likely to enjoy better volume sales over the forecast period

Pet care overall is expected to see a better volume CAGR rise over the forecast period as pet ownership, particularly of cats and dogs, is likely to expand further. Increasing humanisation and a closer link between pets and their owners will continue to stimulate pet care sales.

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Pet Care in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Pet Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Egypt?
  • What are the major brands in Egypt?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Care in Egypt

EXECUTIVE SUMMARY

Higher customs tariffs impede sales of imported dog and cat food but growing pet ownership has a positive impact on the market overall
Innovation continues despite price hikes, but most Egyptians cannot afford to buy packaged pet food
International players, popular with upper-income consumers, continue to lead in value terms
Supermarkets and pet shops continue to dominate as the former offers extensive product range at reasonable prices whilst the latter offers personal service
Pet care likely to enjoy better volume sales over the forecast period

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Distribution of Pet Care by Format: % Value 2014-2019
Table 11 Distribution of Pet Care by Format and Category: % Value 2019
Table 12 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Egypt

HEADLINES

PROSPECTS

Cat food negatively impacted by higher customs tariffs
Mid-priced wet cat food sees good volume growth as owners try to save money, although most Egyptians opt for non-prepared cat food
Pet shops growing in importance, despite continued pressure from the leading channel within cat food, supermarkets

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead cat food with Purina Friskies particularly popular
Mars Inc continues to hold second place in GBO terms, with Whiskas and Royal Canin
Internet retailing makes inroads, but sales remain limited

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2014-2019
Table 19 Cat Population 2014-2019
Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 21 Sales of Cat Food by Category: Volume 2014-2019
Table 22 Sales of Cat Food by Category: Value 2014-2019
Table 23 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 27 NBO Company Shares of Cat Food: % Value 2014-2018
Table 28 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 29 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 30 Distribution of Cat Food by Format: % Value 2014-2019
Table 31 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Egypt

HEADLINES

PROSPECTS

High customs tariffs make value growth soar
Humanisation leads to increasing demand for fresh food
Expansion of homes with gardens expands dog population, despite high Muslim population

COMPETITIVE LANDSCAPE

Nestlé SA continues to lead dog food even in the face of price rises
Mars Inc remains in second place in GBO terms with dog food across price points
Dog friendly cafés become increasingly popular

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2014-2019
Table 36 Dog Population 2014-2019
Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 38 Sales of Dog Food by Category: Volume 2014-2019
Table 39 Sales of Dog Food by Category: Value 2014-2019
Table 40 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 41 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 44 NBO Company Shares of Dog Food: % Value 2014-2018
Table 45 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 46 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 47 Distribution of Dog Food by Format: % Value 2014-2019
Table 48 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 49 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Egypt

HEADLINES

PROSPECTS

Fish food sales negatively impacted by major price hikes, with cost of aquariums also high
Bird food weathers the storm better
Small mammal/reptile food remains very small

COMPETITIVE LANDSCAPE

Flamingo Pet Products NV’s Perfecto bird food brand increases share
Thai Spring Day Co Ltd and Spectrum Brands Holdings Inc dominate fish food
Distribution focused on pet shops and supermarkets, but internet retailing is growing

CATEGORY INDICATORS

Table 52 Other Pet Population 2014-2019

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2014-2019
Table 54 Sales of Other Pet Food by Category: Value 2014-2019
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 56 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 57 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 58 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 59 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 60 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 61 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Egypt

HEADLINES

PROSPECTS

Higher customs tariffs dampen value growth in 2019, but sales continue to rise
Higher costs due to price hikes force many owners to buy simpler toys
More Egyptians aware of pet products

COMPETITIVE LANDSCAPE

International companies Trixie and Nestlé continue to lead pet products
Local Egyptian manufacturers take advantage of high import taxes
Internet retailing increasingly appeals but fails to topple pet shops

CATEGORY DATA

Table 64 Sales of Pet Products by Category: Value 2014-2019
Table 65 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 66 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 67 Sales of Other Pet Products by Type: % Value 2014-2019
Table 68 NBO Company Shares of Pet Products: % Value 2014-2018
Table 69 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 70 Distribution of Pet Products by Format: % Value 2014-2019
Table 71 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024