Pet Care in Egypt

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Egypt?
  • Which are the leading brands in Pet Care in Egypt?
  • How are products distributed in Pet Care in Egypt?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Pet Care in Egypt

EXECUTIVE SUMMARY

Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2017-2022

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2017-2022 Table 3 Sales of Pet Care by Category: Value 2017-2022 Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022 Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022 Table 6 NBO Company Shares of Pet Food: % Value 2017-2021 Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021 Table 10 Distribution of Pet Care by Format: % Value 2017-2022 Table 11 Distribution of Pet Care by Format and Category: % Value 2022 Table 12 Distribution of Dog and Cat Food by Format: % Value 2017-2022 Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2022 Table 14 Forecast Sales of Pet Food by Category: Volume 2022-2027 Table 15 Forecast Sales of Pet Care by Category: Value 2022-2027 Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027 Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cat Food in Egypt

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumer attitudes towards stray cats are becoming more sympathetic
Global brands retain stronghold in cat food
Cats continue to gain advantage for more luxurious product offerings

PROSPECTS AND OPPORTUNITIES

Rise of online pet shops in the Egyptian market creating more room for development
Local brands expected to focus on premium offerings to appeal to cats and their owners
Nestlé Purina and Royal Canin retain the lead but local players looking to offer stronger competition

CATEGORY INDICATORS

Table 18 Cat Owning Households: % Analysis 2017-2022 Table 19 Cat Population 2017-2022 Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 2 Cat Food by Price Band 2022 Table 21 Sales of Cat Food by Category: Volume 2017-2022 Table 22 Sales of Cat Food by Category: Value 2017-2022 Table 23 Sales of Cat Food by Category: % Volume Growth 2017-2022 Table 24 Sales of Cat Food by Category: % Value Growth 2017-2022 Table 25 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022 Table 26 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022 Table 27 NBO Company Shares of Cat Food: % Value 2017-2021 Table 28 LBN Brand Shares of Cat Food: % Value 2018-2021 Table 29 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021 Table 30 Distribution of Cat Food by Format: % Value 2017-2022 Table 31 Forecast Sales of Cat Food by Category: Volume 2022-2027 Table 32 Forecast Sales of Cat Food by Category: Value 2022-2027 Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027 Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

Dog Food in Egypt

KEY DATA FINDINGS

2022 DEVELOPMENTS

New draft law aims to further regulate dog ownership
Fresh dog food a growing market trend
Local players focus on using natural and healthy ingredients

PROSPECTS AND OPPORTUNITIES

Premiumisation and pet humanisation expected to encourage new product development
Local players see opportunities in offering healthy dog food
E-commerce looks set for further gains thanks to offer of value and convenience

CATEGORY INDICATORS

Table 35 Dog Owning Households: % Analysis 2017-2022 Table 36 Dog Population 2017-2022 Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 3 Dog Food by Price Band 2022 Table 38 Sales of Dog Food by Category: Volume 2017-2022 Table 39 Sales of Dog Food by Category: Value 2017-2022 Table 40 Sales of Dog Food by Category: % Volume Growth 2017-2022 Table 41 Sales of Dog Food by Category: % Value Growth 2017-2022 Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022 Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022 Table 44 NBO Company Shares of Dog Food: % Value 2017-2021 Table 45 LBN Brand Shares of Dog Food: % Value 2018-2021 Table 46 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021 Table 47 Distribution of Dog Food by Format: % Value 2017-2022 Table 48 Forecast Sales of Dog Food by Category: Volume 2022-2027 Table 49 Forecast Sales of Dog Food by Category: Value 2022-2027 Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027 Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027

Other Pet Food in Egypt

KEY DATA FINDINGS

2022 DEVELOPMENTS

Other pets category remains smaller in size relative to dogs and cats in Egypt despite increased awareness of Pet Care
Packaged bird food continues to struggle with competition from unbranded products and sales of loose corn and seeds
Pablo adds more variety to bird food but Flamingo maintains its lead

PROSPECTS AND OPPORTUNITIES

Bird food set to see more competition as international brands enter the market
Fish food led by Spectrum brands holdings’ Tetra followed by new market entries
E-commerce and pet shops look set to take a larger share of distribution

CATEGORY INDICATORS

Table 52 Other Pet Population 2017-2022

CATEGORY DATA

Table 53 Sales of Other Pet Food by Category: Volume 2017-2022 Table 54 Sales of Other Pet Food by Category: Value 2017-2022 Table 55 Sales of Other Pet Food by Category: % Volume Growth 2017-2022 Table 56 Sales of Other Pet Food by Category: % Value Growth 2017-2022 Table 57 LBN Brand Shares of Bird Food: % Value 2018-2021 Table 58 LBN Brand Shares of Fish Food: % Value 2018-2021 Table 59 Distribution of Other Pet Food by Format: % Value 2017-2022 Table 60 Forecast Sales of Other Pet Food by Category: Volume 2022-2027 Table 61 Forecast Sales of Other Pet Food by Category: Value 2022-2027 Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027 Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027

Pet Products in Egypt

KEY DATA FINDINGS

2022 DEVELOPMENTS

Local luxury pet products brand tapping into current trends
High-income consumers helping to stimulate interest in a wider variety of pet products
Pet products benefits from online expansion

PROSPECTS AND OPPORTUNITIES

Local competition is expected to increase thanks in part to e-commerce
Trixie Heimtierbedarf GmbH & Co KG likely to retain the lead
Cat litter set to see increased competition as demand grows

CATEGORY DATA

Table 64 Sales of Pet Products by Category: Value 2017-2022 Table 65 Sales of Pet Products by Category: % Value Growth 2017-2022 Table 66 Sales of Pet Healthcare by Type: % Value 2017-2022 Table 67 Sales of Other Pet Products by Type: % Value 2017-2022 Table 68 NBO Company Shares of Pet Products: % Value 2017-2021 Table 69 LBN Brand Shares of Pet Products: % Value 2018-2021 Table 70 Distribution of Pet Products by Format: % Value 2017-2022 Table 71 Forecast Sales of Pet Products by Category: Value 2022-2027 Table 72 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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