Higher customs tariffs implemented in September 2018 continue to negatively affect dog and cat food in 2019 as much of it is imported. Since September 2018, customs tariffs have risen to 40% and this continues to push prices higher in 2019.
Despite much higher prices, pet care continued to see some innovation in 2019. A new trend started with companies such as Rita Fresh Food and Dog Fresh Food selling fresh homemade and 100% natural products for cats and dogs via Facebook.
International players Nestlé SA and Mars Inc continue to lead pet care in GBO terms thanks to their well-entrenched brand names: Purina, Royal Canin, Pedigree and Whiskas. Despite the dominance of Nestlé SA and Mars Inc, local players such as The Holland Egyptian Co are starting to see improved sales.
Supermarkets and pet shops still dominate sales of pet care, although internet retailing is gradually emerging. Supermarkets continue to lead overall as they offer a one-stop shopping experience, a wide range of pet care products and value for money.
Pet care overall is expected to see a better volume CAGR rise over the forecast period as pet ownership, particularly of cats and dogs, is likely to expand further. Increasing humanisation and a closer link between pets and their owners will continue to stimulate pet care sales.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Egypt with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.