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Pet Care in Mexico
June 2022
Pet care in 2022: The big picture
The lingering effects of the COVID-19 pandemic continue to influence pet care trends in Mexico. Pet ownership became more prevalent during the time of lockdowns, restrictions, and working from home diktats.
2022 key trends
The humanisation trends are driving both purchasing habits and new developments in pet care, thus we are seeing launches of specialised products. Within this environment, health and wellness is of growing relevance – inclusive and regardless of the uncertain economic time.
Competitive landscape
Effem México SA de CV leads both dog food and cat food, with Grupo Acuario Lomas SA de CV leading other pet food and leading the fragmented category of pet products. Private labels are also becoming more notable, as such offerings appeal to price-sensitive consumers and are also driven by the strength of such retailers overall, as consumers still prefer to concentrate their shopping in fewer trips and continue to seek retailers where they can buy all their essential groceries and household items, including pet food.
Retailing developments
E-commerce continues to gain relevance in Mexico, as consumers feel increasingly comfortable ordering online and value the convenience. Retailers such as Amazon and Mercado Libre have gained relevance in this category, and pet care specialists have also focused on developing their online sales alongside offering loyalty programmes to incentive frequency of purchases.
What next for pet care?
The main drivers for continued growth over the forecast period will be based around the humanisation and pet health and wellbeing trends. However, it is expected that the dynamic growth in pet care will start to slow down as consumers gradually return to pre-pandemic lifestyles and start spending more time out of the home again.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cat Food
Dog Food
Other Pet Food
Pet Products
If you're in the Pet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Mexico report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Pet Care in Mexico?
Which are the leading brands in Pet Care in Mexico?
How are products distributed in Pet Care in Mexico?
How is the rise of e-commerce impacting the retail environment and consumer engagement?
How are fashions and values in human food echoed in food for pets?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
Pet Care in Mexico
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022Table 3 Sales of Pet Care by Category: Value 2017-2022Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022Table 6 NBO Company Shares of Pet Food: % Value 2017-2021Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022Table 11 Distribution of Pet Care by Format: % Value 2017-2022Table 12 Distribution of Pet Care by Format and Category: % Value 2022Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
APPENDIX
DISCLAIMER
SOURCES
Summary 1 Research Sources
Cat Food in Mexico
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dynamic growth observed in sales of cat food, thanks to ongoing popularity of cat adoption
Price increases observed throughout the whole category, with a growing number of private labels strengthened by modified purchasing habits
Humanisation remains a key driver in new product developments and consumers’ purchasing choices
PROSPECTS AND OPPORTUNITIES
Whiskas holds a strong first place, but competition heats up between smaller players as they aim to steal shares from the leader
New product launches in treats, based on both flavours and functionality, are likely to fuel growth in cat food
E-commerce expected to grow further over the forecast period, with pet stores offering omnichannel shopping options
CATEGORY INDICATORS
Table 19 Cat Owning Households: % Analysis 2017-2022Table 20 Cat Population 2017-2022Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Cat Food by Price Band 2022Table 22 Sales of Cat Food by Category: Volume 2017-2022Table 23 Sales of Cat Food by Category: Value 2017-2022Table 24 Sales of Cat Food by Category: % Volume Growth 2017-2022Table 25 Sales of Cat Food by Category: % Value Growth 2017-2022Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022Table 28 NBO Company Shares of Cat Food: % Value 2017-2021Table 29 LBN Brand Shares of Cat Food: % Value 2018-2021Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021Table 31 Distribution of Cat Food by Format: % Value 2017-2022Table 32 Forecast Sales of Cat Food by Category: Volume 2022-2027Table 33 Forecast Sales of Cat Food by Category: Value 2022-2027Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Dog Food in Mexico
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained growth in dog food due to dog-lovers maintaining pet ownership during a time of economic uncertainty
Price increases observed throughout the whole category, with a growing number of private labels strengthened by modified purchasing habits
Health trends continue to influence new product launches and purchasing decisions
PROSPECTS AND OPPORTUNITIES
Sales of treats to gain further relevance, thanks to strong bonds between dog owners and their pets
Wet food to fuel growth in the future, with owners seeking recognisable meat and vegetable chunks in the food they buy
New product developments to focus on protein content and functional ingredients
CATEGORY INDICATORS
Table 36 Dog Owning Households: % Analysis 2017-2022Table 37 Dog Population 2017-2022Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Dog Food by Price Band 2022Table 39 Sales of Dog Food by Category: Volume 2017-2022Table 40 Sales of Dog Food by Category: Value 2017-2022Table 41 Sales of Dog Food by Category: % Volume Growth 2017-2022Table 42 Sales of Dog Food by Category: % Value Growth 2017-2022Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022Table 45 NBO Company Shares of Dog Food: % Value 2017-2021Table 46 LBN Brand Shares of Dog Food: % Value 2018-2021Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021Table 48 Distribution of Dog Food by Format: % Value 2017-2022Table 49 Forecast Sales of Dog Food by Category: Volume 2022-2027Table 50 Forecast Sales of Dog Food by Category: Value 2022-2027Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Other Pet Food in Mexico
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of fish food are losing shares to food for other species such as small mammals, whilst birds remain on a negative trend
E-commerce sustains growth as pet owners continue to embrace the wide variety and incentives found online
Other pet food remains fragmented, with Grupo Acuario Lomas maintaining its lead
PROSPECTS AND OPPORTUNITIES
Other pet food set to remain fragmented over the forecast period
New product launches to focus on packaging innovations, with specialised marketing also expected
Increasing array of sophisticated products to be launched, with other pet food following the same health and wellness trends in dog and cat food
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022Table 55 Sales of Other Pet Food by Category: Value 2017-2022Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Mexico
KEY DATA FINDINGS
2022 DEVELOPMENTS
The extended effects of the pandemic continue to stimulate humanisation trend and inspire both sales and new developments
Independent specialists continue to face challenges, as consumers seek out other retail channels for pet products
Humanisation set to remain an important ongoing driver over the forecast period
PROSPECTS AND OPPORTUNITIES
Sales of cat litter set to sustain dynamic growth over the forecast period
Reduced living spaces encourage sales of pet accessories for rodents and small mammals
Pet healthcare innovations are expected to drive value sales in pet products
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022Table 69 Sales of Other Pet Products by Type: % Value 2017-2022Table 70 NBO Company Shares of Pet Products: % Value 2017-2021Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021Table 72 Distribution of Pet Products by Format: % Value 2017-2022Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Pet Care
Cat Treats and Mixers
Economy Dry Cat Food
Mid-Priced Dry Cat Food
Premium Therapeutic Dry Cat Food
Premium Non-Therapeutic Dry Cat Food
Economy Wet Cat Food
Mid-Priced Wet Cat Food
Premium Therapeutic Wet Cat Food
Premium Non-Therapeutic Wet Cat Food
Dog Treats and Mixers
Economy Dry Dog Food
Mid-Priced Dry Dog Food
Premium Therapeutic Dry Dog Food
Premium Non-Therapeutic Dry Dog Food
Economy Wet Dog Food
Mid-Priced Wet Dog Food
Premium Therapeutic Wet Dog Food
Premium Non-Therapeutic Wet Dog Food
Bird Food
Fish Food
Small Mammal/Reptile Food
Cat Litter
Pet Healthcare
Other Pet Products
Pet Care
This is the aggregation of pet food and pet products.