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Country Report

Pet Care in

Pet Care in Mexico

May 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising pet ownership and spending among younger Mexicans boosts sales

Pet care continues to see good growth in Mexico, with overall sales being boosted by an increase in demand for dog food, followed by cat food. However, pet care players view this performance with caution.

Value sales driven by humanisation, premiumisation and health trends

The increasing pet population, coupled with humanisation, premiumisation and health trends, continues to boost sales of both pet food and pet products in Mexico. The adoption culture is also on the rise and having a positive impact on the industry as people tend to feel more committed to covering all their pet’s needs to try to compensate for the deficiencies they have suffered, leading to more investment in and demand for high-quality products.

Leading players experiencing growing competition from smaller operators

The competitive landscape within pet care remains largely concentrated in the hands of Effem México and Nestlé México, which invest significantly in advertising and enjoy a long-standing presence and considerable brand loyalty. Large corporations are undertaking measures to grow further, with the global owner of Effem, Mars Inc, opening a new wet dog and cat food factory in Mexico and moving Eukanuba dog and cat food under Royal Canin’s management.

Pet superstores and e-commerce continue to grow in popularity

Traditional grocery retailers, pet shops and hypermarkets continue to lead pet care sales as they typically enjoy widespread distribution and offer consumers good product choice at reasonable prices. However, e-commerce continues to grow steadily in Mexico as retailers like Amazon bring more online confidence to consumers.

Positive outlook based on rising pet ownership and humanisation trend

Pet care in Mexico is expected to continue to grow at a rapid pace over the forecast period, in line with the ongoing expansion of various different pet populations. Indeed, the only type of pet that is currently declining in popularity is large dogs.

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Pet Care Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Pet Care in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Care in Mexico?
What are the major brands in Mexico?
How did the downturn affect pet care spending?
Which is the best-performing category within pet care?
Which is the fastest-growing pet food manufacturer?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Care in Mexico

EXECUTIVE SUMMARY

Rising pet ownership and spending among younger Mexicans boosts sales

Value sales driven by humanisation, premiumisation and health trends

Leading players experiencing growing competition from smaller operators

Pet superstores and e-commerce continue to grow in popularity

Positive outlook based on rising pet ownership and humanisation trend

MARKET INDICATORS

Table 1 Pet Populations 2015-2020

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Other Pet Food in Mexico

HEADLINES

PROSPECTS

Rising demand for cheaper and easier to look after small animals

Value sales boosted by shift towards premium and functional food

Pet specialist retailers leverage expert advice to attract consumers

COMPETITIVE LANDSCAPE

Sales remain highly fragmented between large number of small players

Growing competition from technology focused domestic companies

Growth restricted by limited investment in promotional strategies

CATEGORY INDICATORS

Table 19 Other Pet Population 2015-2020

CATEGORY DATA

Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Products in Mexico

HEADLINES

PROSPECTS

Rising demand for convenience boosts online sales

Humanisation trend fuels interest in more sophisticated pet products

Widespread marketing and private label ranges attract pet owners

COMPETITIVE LANDSCAPE

Small independent competitors maintain strong positioning

Rising demand fuels development of new innovative products and promotions

Multinationals investing strongly in response to growth potential

CATEGORY DATA

Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Dog Food in Mexico

HEADLINES

PROSPECTS

Ongoing urbanisation fuels interest in easier to look after dogs

Value sales boosted by health and premiumisation trends

Innovative products launched in response to humanisation trend

COMPETITIVE LANDSCAPE

International brands continue to expand and launch new innovative products

Producers respond to premiumisation trend to boost value sales

Investment in marketing and promotional activities key to attracting consumers

CATEGORY INDICATORS

Table 41 Dog Owning Households: % Analysis 2015-2020
Table 42 Dog Population 2015-2020
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 2 Dog Food by Price Band 2020
Table 44 Sales of Dog Food by Category: Volume 2015-2020
Table 45 Sales of Dog Food by Category: Value 2015-2020
Table 46 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Dog Food: % Value 2015-2019
Table 51 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 52 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 53 Distribution of Dog Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025

Cat Food in Mexico

HEADLINES

PROSPECTS

Growth fuelled by rising cat ownership and humanisation trend

E-commerce and pet superstore sales boosted by premiumisation and urbanisation

Natural wet cat food and innovative flavours attracting pet owners

COMPETITIVE LANDSCAPE

Mars expands production capacity to maintain leading position

Players focus on premiumisation to boost value sales

Smucker’s to close Mexican administrative office

CATEGORY INDICATORS

Table 58 Cat Owning Households: % Analysis 2015-2020
Table 59 Cat Population 2015-2020
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020

CATEGORY DATA

Summary 3 Cat Food by Price Band 2020
Table 61 Sales of Cat Food by Category: Volume 2015-2020
Table 62 Sales of Cat Food by Category: Value 2015-2020
Table 63 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Cat Food: % Value 2015-2019
Table 68 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 69 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 70 Distribution of Cat Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Pet Care in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Rising pet ownership and spending among younger Mexicans boosts sales

Value sales driven by humanisation, premiumisation and health trends

Leading players experiencing growing competition from smaller operators

Pet superstores and e-commerce continue to grow in popularity

Positive outlook based on rising pet ownership and humanisation trend

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Pet Care in Mexico

EXECUTIVE SUMMARY

Rising pet ownership and spending among younger Mexicans boosts sales

Value sales driven by humanisation, premiumisation and health trends

Leading players experiencing growing competition from smaller operators

Pet superstores and e-commerce continue to grow in popularity

Positive outlook based on rising pet ownership and humanisation trend

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Other Pet Food in Mexico

HEADLINES

PROSPECTS

Rising demand for cheaper and easier to look after small animals

Value sales boosted by shift towards premium and functional food

Pet specialist retailers leverage expert advice to attract consumers

COMPETITIVE LANDSCAPE

Sales remain highly fragmented between large number of small players

Growing competition from technology focused domestic companies

Growth restricted by limited investment in promotional strategies

CATEGORY INDICATORS

CATEGORY DATA

Pet Products in Mexico

HEADLINES

PROSPECTS

Rising demand for convenience boosts online sales

Humanisation trend fuels interest in more sophisticated pet products

Widespread marketing and private label ranges attract pet owners

COMPETITIVE LANDSCAPE

Small independent competitors maintain strong positioning

Rising demand fuels development of new innovative products and promotions

Multinationals investing strongly in response to growth potential

CATEGORY DATA

Dog Food in Mexico

HEADLINES

PROSPECTS

Ongoing urbanisation fuels interest in easier to look after dogs

Value sales boosted by health and premiumisation trends

Innovative products launched in response to humanisation trend

COMPETITIVE LANDSCAPE

International brands continue to expand and launch new innovative products

Producers respond to premiumisation trend to boost value sales

Investment in marketing and promotional activities key to attracting consumers

CATEGORY INDICATORS

CATEGORY DATA

Cat Food in Mexico

HEADLINES

PROSPECTS

Growth fuelled by rising cat ownership and humanisation trend

E-commerce and pet superstore sales boosted by premiumisation and urbanisation

Natural wet cat food and innovative flavours attracting pet owners

COMPETITIVE LANDSCAPE

Mars expands production capacity to maintain leading position

Players focus on premiumisation to boost value sales

Smucker’s to close Mexican administrative office

CATEGORY INDICATORS

CATEGORY DATA

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