Pet Care in Mexico

Pet Care in Mexico

EXECUTIVE SUMMARY

Continued growth in pet care, boosted by increased pet ownership and higher spending by younger Mexicans, despite a change of government

Humanisation, premiumisation and health trends persist

Smaller players focus on different strategies in order to challenge the leading manufacturers

Slow shift in distribution as pet superstores and internet retailing find favour with pet owners

Positive outlook for pet care, again boosted by humanisation trend and rising pet populations

MARKET INDICATORS

Table 1 Pet Populations 2014-2019

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Cat Food in Mexico

HEADLINES

PROSPECTS

Preference for cats increases amongst Mexican pet lovers

Wet food drives cat food sales

More companies will focus on cat food development

COMPETITIVE LANDSCAPE

Leading brands lose share to Minino

Product development focus on cat treats

Premium brands gain in importance

CATEGORY INDICATORS

Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Mexico

HEADLINES

PROSPECTS

More brands, more opportunities to continue growing

Online retailers aim to be the best option to purchase dog food

Other food alternatives to pamper dogs

COMPETITIVE LANDSCAPE

Marketing and promotional activities remain relevant for consumers

Increasing interest in healthy dog food

Industrias Bachoco acquires La Perla

CATEGORY INDICATORS

Table 26 Dog Owning Households: % Analysis 2013-2018
Table 27 Dog Population 2013-2018
Table 28 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 3 Dog Food by Price Band
Table 29 Sales of Dog Food by Category: Volume 2013-2018
Table 30 Sales of Dog Food by Category: Value 2013-2018
Table 31 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 32 Sales of Dog Food by Category: % Value Growth 2013-2018

Cat Food in Mexico

HEADLINES

PROSPECTS

Preference for cats increases amongst Mexican pet lovers

Wet food drives cat food sales

More companies will focus on cat food development

COMPETITIVE LANDSCAPE

Leading brands lose share to Minino

Product development focus on cat treats

Premium brands gain in importance

CATEGORY INDICATORS

Table 33 Cat Owning Households: % Analysis 2013-2018
Table 34 Cat Population 2013-2018
Table 35 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 4 Cat Food by Price Band
Table 36 Sales of Cat Food by Category: Volume 2013-2018
Table 37 Sales of Cat Food by Category: Value 2013-2018
Table 38 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 39 Sales of Cat Food by Category: % Value Growth 2013-2018

Cat Food in Mexico

HEADLINES

PROSPECTS

Preference for cats increases amongst Mexican pet lovers

Wet food drives cat food sales

More companies will focus on cat food development

COMPETITIVE LANDSCAPE

Leading brands lose share to Minino

Product development focus on cat treats

Premium brands gain in importance

CATEGORY INDICATORS

Table 40 Cat Owning Households: % Analysis 2013-2018
Table 41 Cat Population 2013-2018
Table 42 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 5 Cat Food by Price Band
Table 43 Sales of Cat Food by Category: Volume 2013-2018
Table 44 Sales of Cat Food by Category: Value 2013-2018
Table 45 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 46 Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Mexico

HEADLINES

PROSPECTS

More brands, more opportunities to continue growing

Online retailers aim to be the best option to purchase dog food

Other food alternatives to pamper dogs

COMPETITIVE LANDSCAPE

Marketing and promotional activities remain relevant for consumers

Increasing interest in healthy dog food

Industrias Bachoco acquires La Perla

CATEGORY INDICATORS

Table 47 Dog Owning Households: % Analysis 2013-2018
Table 48 Dog Population 2013-2018
Table 49 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 6 Dog Food by Price Band
Table 50 Sales of Dog Food by Category: Volume 2013-2018
Table 51 Sales of Dog Food by Category: Value 2013-2018
Table 52 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 53 Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Mexico

HEADLINES

PROSPECTS

Other pets are becoming more popular amongst Mexicans

Small mammals are chosen over other small species

Expansion plans of pet superstores benefit other pet food distribution

COMPETITIVE LANDSCAPE

Grupo Acuario Lomas leads other pet food

Lack of promotion and marketing amongst competitors

Domestic manufacturers are increasingly present

CATEGORY INDICATORS

Cat Food in Mexico

HEADLINES

PROSPECTS

Dynamic growth registered as Mexicans pamper and keep more pet cats

Premiumisation and increasing urbanisation cause a shift towards shopping online and in pet superstores

Consumers opt for natural wet cat food and products available in new flavours

COMPETITIVE LANDSCAPE

Mars Inc invests in new factory to retain its share in the face of challenge from Minino

Players focus on premiumisation to boost value sales

Smucker’s to close its Mexican administrative office

CATEGORY INDICATORS

Table 54 Cat Owning Households: % Analysis 2014-2019
Table 55 Cat Population 2014-2019
Table 56 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019

CATEGORY DATA

Summary 7 Cat Food by Price Band
Table 57 Sales of Cat Food by Category: Volume 2014-2019
Table 58 Sales of Cat Food by Category: Value 2014-2019
Table 59 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 60 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 61 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 62 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 63 NBO Company Shares of Cat Food: % Value 2014-2018
Table 64 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 65 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 66 Distribution of Cat Food by Format: % Value 2014-2019
Table 67 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 68 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 69 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024

Dog Food in Mexico

HEADLINES

PROSPECTS

Smaller dog breeds increasingly popular due to growing urbanisation

Health and premiumisation trends positively influence dog food sales

Humanisation of dog food results in the addition of new ingredients and development of new concepts

COMPETITIVE LANDSCAPE

Mars Inc opens a new plant and integrates Eukanuba into Royal Canin, whereas Nestlé focuses on functional benefits

Neovia concentrates on premiumisation, whilst Smucker’s reorganises its business with plans to close Mexico office

Marketing and promotional activities remain important

CATEGORY DATA

Summary 8 Dog Food by Price Band
Table 71 Sales of Dog Food by Category: Volume 2014-2019
Table 72 Sales of Dog Food by Category: Value 2014-2019
Table 73 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 74 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 75 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 76 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 77 NBO Company Shares of Dog Food: % Value 2014-2018
Table 78 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 79 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 80 Distribution of Dog Food by Format: % Value 2014-2019
Table 81 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 82 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 83 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024

Other Pet Food in Mexico

HEADLINES

PROSPECTS

Other pet population rises as small mammals in particular are cheap and easy to look after

Food for small mammals continues to see the greatest demand, with premium and functional food growing

Pet specialist retailers continue to dominate as they offer product expertise and pet care advice

COMPETITIVE LANDSCAPE

Grupo Acario Lomas continues to lead small category with Wardley, Hartz and Tetra brands

Domestic companies use expertise to develop high-quality other pet food

Promotional strategies remain limited within other pet food

CATEGORY INDICATORS

Table 85 Other Pet Population 2014-2019

CATEGORY DATA

Table 86 Sales of Other Pet Food by Category: Volume 2014-2019
Table 87 Sales of Other Pet Food by Category: Value 2014-2019
Table 88 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 89 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 90 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 91 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 92 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 93 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 94 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 95 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 96 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 97 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Products in Mexico

HEADLINES

PROSPECTS

Cat products sell well online, partly due to the ease of delivery

More interaction with pets leads to higher flea/tick and worming treatment demand, whilst humanisation trend boosts interest in sophisticated pet products

Private label features noticeably in pet products, whilst retailers such as Petco use promotional strategies in-store to attract pet owners

COMPETITIVE LANDSCAPE

Large corporations and independent competitors sit side by side

Pet products is home to novelties and innovative promotions

Bayer retains leading positions in pet dietary supplements and pet healthcare, but Pfizer plans to increase spending

CATEGORY DATA

Table 98 Sales of Pet Products by Category: Value 2014-2019
Table 99 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 100 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 101 Sales of Other Pet Products by Type: % Value 2014-2019
Table 102 NBO Company Shares of Pet Products: % Value 2014-2018
Table 103 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 104 Distribution of Pet Products by Format: % Value 2014-2019
Table 105 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 106 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

---